Email Marketing

The Aussie Hermit doesn’t let his kids watch much TV.

Fries their brains.

But, sometimes when the evening destructs into a chaotic mess, I have to make a choice:

Dive headfirst off the balcony into the concrete below, or put on the TV.

I choose the latter.

And one of their favourite things to watch is "Play School."

Now, there are many things that make the show successful…

—> Consistency…

—> Variety...

—> Music…

Etc.

But one of the ones that really stand out for me is how engaging it is.

Here’s what I mean:

When you watch an episode the hosts will act out different things (ie. stories, science experiments, songs etc).

And when they do, they talk to the camera as if you’re there in the room with them.

This makes whoever is watching (my kids) feel like they’re doing the song or experiment (or whatever) with them.

So you’ll see the hosts constantly talk to the camera and say things like…

“Can you see how the ice floats?”

Or…

“Would you like to jump with us?”

Or…

“Can you help me sing this song?”

Etc.

So they’re always speaking as if the child is right in front of them.

And this makes for a very engaging show - and what I believe is one of main reasons Play School is so popular.

The funny things is - this technique is just as powerful when applied to email.

Let The Aussie Hermit explain…

In order to make your emails more engaging, you want to write them as if you’re speaking to a prospect who’s right in front of you.

Literally picture yourself sitting down at a cafe with them.

They’re across the table from you.

Now write as if you’re speaking to them.

This is important because it makes your writing conversational.

Which is much easier to read than academic-type copy with big words and long sentences.

Most importantly…

It forces you to write in a more engaging way where you start using words like “you.”

For example…

Just read through this email or any email The Aussie Hermit writes.

What do you notice?

I’m constantly using the word “you.”

It’s as if I’m speaking directly to you.

(Because I am!)

Point is…

When you pretend you’re speaking to just one person in front of you like Play School, your emails become more engaging, more enjoyable to read, and more persuasive.

More:

If using the word “you” is good, then that means you want to stay away from “collective” type words in your emails.

For example…

“Hey everyone…”

Or…

“To those on this list who need help with XYZ…”

Or…

“Did you all have a great weekend?”

Etc.

Notice how by talking to your list as if it’s a group it’s not as engaging?

Also, it makes your prospect feel less special.

And that means a far less effective email.

So keep this piece of advice in mind next time you sit down to write your emails (or any marketing content).

With that being said…

This is just one of several simple copywriting techniques I teach inside my 15 Minute Client program to make your daily emails much more effective.

For example, I go through…

—> Subject line formulas…

—> Editing tools…

—> Offer transitions…

—> Story ideas and much more.

Along with that, I give you tons of email examples so you can see exactly how it’s done - and so you can quickly and easily implement whatever technique I’m talking about in your own emails.

Finally…

In the program you also get coaching.

You get The Aussie Hermit reviewing your emails before they get sent.

That way, you have the best chance of getting clients fast, even if you’re not a natural copywriter.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Is there anything that stands out more than a fart on wet tiles? After growing up with 5 siblings and a pool - The Aussie Hermit doesn’t think so. Actually, maybe a few other things come to mind… —> Spinach stuck in front teeth… —> Sweat patches on a white shirt, and… —> A pube on the soap… Either way… A wet fart stands out. And the reason why The Aussie Hermit brings this up is because deep inside the bowels of this joke is a profitable marketing lesson.   A lesson that teaches you how to stand out amongst the rest of your competition like skid marks in a toilet bowl. That lesson? Contrast, my young hermit, contrast. Let me give you an example… Yesterday, I sent an email about a group of men/protestors who marched for “tiny dongs.” As in - 8cm penises. (Apparently, they were tired of all the shaming) But here’s the thing… Who else would send such an email? Not many. (If any) And because of that, I stand out, get noticed, and get sales. More: About the worst thing you can do with your emails (or any of your marketing) is try to model what everyone else is doing. Sure, you need to follow the fundamentals - you need to write a message that resonates with your market’s problems and desires. And providing value is important too, obviously. But if all you do is “teach teach teach,” you’re going to bore the crap out of everyone. Further, you’re not going to stand out as much as you could. Now, does this mean you have to talk about tiny dongs and wet farts? Of course not. That’s missing the point. All I’m saying is - it’s very easy to stand out if you do the opposite of everyone else. If you simply use the power of contrast. A great example of this is telling seemingly unrelated stories and tying them in with your product or service. This stands out because I can virtually guarantee no one else is in your market is doing it. And that’s what makes this strategy so bloody powerful… If you’re the only one going against the grain, it’s going to be very easy for you to get noticed as well. With that being said… Sending emails that stand out and get read is exactly what The 15 Minute Client program is all about. In fact, I give you hundreds of ways to come up with great stories that stick out, and has your prospects eager to read them. It’s all outlined in the “Never-Ending Email Idea Generator.” Along with that, I give you a ton of fill-in-the-blank formulas to write great subject lines get attention like a booger on a baby's face. (I’ve seen a lot of them as a dad) Most of all… The process is very simple. So simple that even Coaches who aren’t great at writing, copywriting, or marketing can use it to get consistent clients. To know when spots open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra

You may not believe this. But, following is an article excerpt from a real news website in Australia: “Dozens of men have hit the streets for a “Small Dong March,” seeking to end the so-called “shame” associated with having an undersized penis.” Dozens. I guess the size of the protest doesn’t matter either? Further, they were carrying signs such as… “Small dongs are dank!” “All dongs are equal!” “All dongs go to heaven!” “Jesus had a small dong!” And The Aussie Hermit’s favourite… “My dong is not a choking hazard!” The only problem with their march? Didn’t look like there were too many women there. Who knows though, maybe it’ll grow next year? Heh. Funny thing is, at the end of the article they try to make the small dong guys feel better by saying if yours is less than 8cm, you generally earn more than those with bigger dongs. Not sure if I believe that. But, it did make me think about another area of businesses we Coaches have a lot of shame around but has the potential to earn a lot even if it’s small. What’s The Aussie Hermit talking about? Your email list. Here’s the truth: There’s nothing wrong with a small email list. In fact, when nurtured the right way, it can earn you a lot of clients. So much so I feel like I should create my own march. Picture The Aussie Hermit walking down the middle of L.A. with thousands of Coaches and signs saying… “Tiny lists produce big clients!” “It’s not the size of the list that counts!” “Jesus had a tiny email list!” And maybe even… “1 email per day makes my tiny list pay!” Of course, we’d all have proof to back up these claims. (Unlike the marchers above) Either way, I think it’d get a lot of traction. Much more than a dozen, anyway. But I digress. Here’s my point… Just because you have a tiny list doesn’t mean you can’t get a lot of clients. Here’s why: What’s most important when it comes to getting clients from your list is that you have a consistent flow (no pun?). With a consistent flow of new leads, you always have new potential prospects to work with. And what that means is, you could literally start with an email list of 0, start filling it with paid ads today, and start getting clients tomorrow. Of course, it typically takes a week or two to warm people up. But with a great offer, you can get clients quite quickly. In fact, recently I had a client sign up watching my lead magnet video and he hadn’t even read any of my emails. Again, not typical, but it does happen. Point is… You do not need a huge “guru list” to get clients with email. Start small. Consistently add prospects. And most of all… Email regularly. Do that, and you’ll earn more than Coaches with even bigger dongs lists. With that being said… Almost all the Coaches who work with The Aussie Hermit have a tiny list. And yet, they’re still able to get clients because they implement what I recommended above. If you’d like to learn how you can get high paying clients with a small list and sending just 1 email per day, well maybe my 15 Minute Client program might be a good fit? To know when spots open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra

Here’s a question for ya…

Ever wished you were subscribed to more marketing email lists?

Not likely, right?

Well, here are the types of emails The Aussie Hermit regularly receives…

====

I love reading your emails and hopefully learning while I enjoy the commentary!  Keep it up!

-Hannah

====

Hi Luke,

For some reason, we stopped getting your emails after your #5 tip.  

We are loving your content and definitely want to stay on your mailing list with the expectation that we will want to sign up for more with you once we get our practice going a bit more.  

If you can please be sure this email address is still on your list, that would be appreciated.  

Thank you.

Kristin

====

I am glad that I am on your email.

I need to change my address.

The only option I am offered by your email is to unsubscribe but I would like to keep getting your email. Could you please change my address to [email]?

-Donna

====

Luke,

I read every single one of your emails and I don’t read anything from anyone else.

I would def know if you were sick cause I totally look forward to reading your emails.

My life is boring lol.

Just wanted to let you know I love them (warts n all).

Thank you for keeping me accountable to what I have set for myself because your emails remind me I am a kickarse entrepreneur changing the world.

Thank you.

Kirsty

====

Kinda weird, right?

And makes you think…

Maybe it is possible to send marketing emails prospects enjoy and that get clients?

Of course, if you follow the typical "pitch pitch pitch" guru approach you’re probably going to get a different reaction.

See definition of "burnt email list."

Also, if you "hard teach" you’ll get a lot of "I love your content!" replies - but hardly any sales.

So what’s the secret to great emails that get opened, read and bought from?

It’s simple…

First, you want to make sure that whatever you send is entertaining.

Now, there is a myriad of ways to do this that don’t require you to be a professional comedian or late night host.

The easiest way?

Tell stories.

Stories come naturally to us as that’s how we communicate each day.

Whether it's to your spouse, friend or colleagues.

We constantly communciate with stories.

Just make sure whatever story you tell is to the point.

Make it pithy.

Edit out all the fluff.

This will keep engagement up and people continually tuning in.

Second, you don’t want to over-teach.

As mentioned, this is a great way to get a lot of "applause" but not many clients.

Instead, you want to talk about "lesson" of your story.

The marketing lesson.

The dating lesson.

The chronic anxiety lesson, etc.

Or another way of saying that is...

You only want to stick to "what" and "why" content - not "how."

This allows you to give valuable content without over teaching.

Also, it allows you to sell the prospect on why they should choose your method over others.

In other words, you create a much more persuasive email.

Finally, you want to have a call to action where the prospect can get help.

Many of us Coaches forget this final - most critical part.

Often, we end with a lame offer, or worse - no offer at all.

The offer needs to be strong.

It needs to communicate a result your program gives them.

Then it needs to lead to an application, a call or a waitlist.

The Aussie Hermit prefers the latter.

With that being said…

What I have given you is a quick overview of how I send winning emails each day.

Of course, I go into this methodology a lot deeper in my 15 Minute Client program - including how to get them done super fast.

Along with that, I also teach you how to build your list with quality leads using paid ads.

That way, the only thing you have to do each day to get clients is send one email.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Yesterday, The Ol’ Aussie Hermit was watching a YouTube video.

The topic?

How to buy cash-flow positive real estate.

And, there were many gems in this video.

But one of the ones that really stuck out was when the real estate expert said…

"You’ve got to evict your tenants before they get into your rental."

Meaning…

You want to do credit, background and qualification checks on your potential renters before you let them in your house.

Because once they’re in - they’re hard to get out.

So he said you’ve got to ask them for a credit check.

You’ve got to call up the previous owners they were renting with.

And you’ve got to pre-qualify them yourself by doing an interview/application process.

Then, you’ve got to lay down the rules the renters have to abide by while living in his house.

For example, in his rentals, they have to take off their shoes before entering the homes.

Pretty strict?

Maybe.

But then he went on to explain how during the pandemic, all his renters across 5 homes have paid every single month.

Not one missed payment in 18 months

Further, they don’t call him with problems.

Most of the time if something goes wrong they fix it themselves.

In other words…

They’re incredibly low maintenance.

And, as I was watching this The Aussie Hermit realised, that’s exactly how I treat my business, too.

You see, I attract great clients over and over again.

And the reason why is, I take a similar "evict first" mentality.

You want to do the same.

For example…

It all starts with your lead magnet (or whatever you use to build your list).

Most Coaches have a free bribe to get people on their list.

But the problem is, that bribe often brings lots of different types of people.

You don’t want just any prospect on your list - you want the right prospect.

So that means you have to think how your lead magnet can attract your dream client while also evicting everyone else.

(This is what I teach you how to do inside The 15 Minute Client program)

Next, you want to evict them with your daily emails.

Let’s be honest, The Aussie Hermit’s emails aren’t for everyone.

And that’s by design.

I’m constantly giving strong opinions because I want to attract those people like me/my system, and repel everyone else.

This is a true secret (not some lame "guru secret") to filling your programs with people you really love working with, and who get results.

Next:

You want to make people apply to work with you.

Literally make them fill out an application.

Further, get them to tell you what their budget is to get your help.

This is akin to doing credit, background and qualification checks on renters.

There are many reasons why this process is important. But one of the main ones is - you can see any potential reflags before they sign up.

Better to know these now than when they’re in your house (AKA: program).
Finally…

You want to interview them.

(AKA: get on the phone with them)

This is for the same reasons you want to interview renters before they move in.

Speaking to them face-to-face (even via zoom) allows you to look them in the whites of their eyes and gauge their personality.

To see if they’re a genuine, respectful person.

And to see if there’s a synergy there.

This final step is not always accurate.

Many people seem great on the phone, but end up being very high maintenance clients.

But I find if you add in the previous steps above (lead magnet/opinionated emails/application etc), you evict most of those before they ever speak to you.

More:

As mentioned, one of the best ways to attract clients you love working with and evict everyone else is to send daily emails that express your opinions.

This doesn’t mean you have to constantly talk about political, religious, or sex related topics.

In fact, you don’t have to talk about those topics at all if you don’t want.

Instead, what I mean by sending "opinionated" emails is to "take a stand" on your way of getting results.

The truth is…

There is a specific way you get results.

A way that’s different from all the other experts in your industry.

And in your emails, you want to communicate what makes that way different and better than everyone else’s way.

Do this, and you’ll attract prospects that resonate with the way you get results.
For example…

I often talk about how simple it is to get clients when you follow my "one email per day" method.

And I also talk about why you don’t need a complex funnel/complex automations, why they’re dumb, and why gurus who advocate these methods don’t have your best interest at heart.

Some people like that message.

Some people don’t.

Again, that’s by design.
Point is…

If you want to attract clients you love working with (and evict everyone else) - take a stand.

Explain what makes you better and different.

Don’t be afraid.

Be proud of it.

It’s the very thing that will get you the great, low-maintenance clients you’re after.

With that being said…

This is exactly what I go deeper on in my 15 Minute Client program.

With a simple 3-step framework you will learn how to send emails that naturally communicate who you are and what makes you/your program different (without being douchey).

Along with that, I take you through my "Q&A Close" sales process.

And it shows you how to get quality prospects…

—> Joining your waitlist…
—> Applying to work with you when you have spots open…
—> Selling themselves to you on why you should take them on.  

Plus, of course, I show you how to identify any "red flags" to evict those that aren’t a good fit before they sign up.  

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

After yesterday’s email on buying gold Jes, a subscriber, wrote in: ===== “Mr Charlton, I don’t understand why you would send an email like this. What is the reasoning from a marketing perspective?” ===== Tis a great question. And so I thought I’d take this email to explain why I spoke about a topic that basically had nothing to do with marketing. Here we go… First and foremost, because that’s what I was interested in writing about. And that’s a key to sending regular daily emails.. You always want to write about a topic that interests and excites you. Otherwise, it ain’t going to be much fun. And if it isn’t much fun, you ain’t going to send emails each day. (Pretty important when that’s your whole client attraction strategy like yours Hermity) Second, I felt genuinely compelled to warn people about the coming crash. At least, what I believe is a coming crash.   When all is said and done I’d like to look God in the eye and say I did all I could to warn people. And three, because it brought some variety to my daily emails. If you’re sending regular emails, one of the things you don’t want to do is bore people. This is a great way to get them to stop reading. (And why many of us Coaches send emails with low open rates) . Instead, you want to make them entertaining. Now, there are many ways to make your emails entertaining. But one of the absolute easiest ways is to simply bring some variety into them. For example, one day you could tell a dating story. The next day you could talk about something funny you saw on TV. The day after you could talk about some terrible guru advice. Etc. The point is… You want to continually change things up. You want to make your list think, “what are they going to talk about today?!” Do that, and you’ll go a long way to keeping them interested in your content. With that being said… One thing you also want to do is tie whatever story you’re talking about into the topic you’re an expert on. That way, there’s genuine value in whatever email you send. After all, the prospect didn’t come be entertained (they’ll stay for that), they came to learn about getting a problem solved that you help with. This is why you’ll love The Aussie Hermit’s 15 Minute Client program. Inside I show you how to talk a seemingly random story, and turn it into a super valuable email. Along with that, I show you how to get that email done in just 15-30 minutes each day. Sometimes even faster. That way, you have a lot more time during the rest of the day to serve clients, spend with family, or maybe even get prepared for the “storm” that’s approaching? To know when spots open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra

Let The Aussie Hermit take you back to when I was 4.

It’s the afternoon. And, I’m playing alone in my parents' bedroom.

Rolling around on the floor I look under the bed and notice this long orange, cylinder looking thing.

And, it kinda looks like a carrot.

(However, unbeknownst to me at the time, this wasn’t actually a carrot. And, if I called it what it really was, this email would probably go into the SPAM folder. Suffice it to say, it vibrated. Hopefully that’s a big enough hint for you.)

So anyway…

Naturally curious I reach under the bed, grab the carrot and run down the hallway to ask mum about it.

“Mum, what’s this carrot doing under your bed?” I shout, waving it wildly in her face

Mum, at the table with a friend of hers, goes bright red.

“Ahh, that’s ahh… I’ll take that thank you.”

I’m confused.

Then I look over and her friend eyes were wider than Rodney Dangerfield’s.

Obviously, something was up, so to speak.

But I don’t have a clue.

Years later I asked her about the carrot (by this stage knowing what it really was), and what the heck it was doing there.

The story goes, my dad (a plumber at the time) was at a guys house cleaning his pipes (no pun).

And, apparently this guy made carrots for a living.

Well, after the pipes were fixed he gave one to dad for doing a great job.

Sounds *totally* believable, I know.

But you know what?

That’s the only explanation I can live with that won’t put me in a psyche ward.

Anyway, why do I bring this embarrassing story up?

Well, I was having a conversation with a copywriting friend of mine last night.

And, I got reminded this carrot story.

I won’t tell you what the conversation was about, but as you can imagine, it wasn’t the most mature one.

Anyway…

At the beginning of that conversation, he brought up a concern I hear from many Coaches about sending emails every day like yours Hermity.

That being…

Coming up with ideas for your emails.

And so, I thought I’d share with you a piece of that conversation (sans the carrots) that I think it might help.

Here we go:

=====

“btw, I’m enjoying your daily emails”

“Oh cool. When did you get on my list?”

“Probably 2 weeks ago?”

“Nice. Yeh I’m doing 2 per day on average at the moment. Seeing how that goes. Response seems to be really good.”

“Why 2 per day? Isn’t 1 per day enough?”

“The more I email the more clients I get. Plus, people love reading them so why not? May even do 3 per day in future.”

“Impressive. I would run out of ideas”

“Nah. Ideas are so easy. Think of it this way… Everything is an email. Did you see my email today about my garbage? If you can turn garbage into an email, you can turn anything into an email. This conversation right now could be an email.

“Please no”

“Lol”

=====

So this little convo teaches a couple of great lessons:

First, anything you send to The Aussie Hermit may turn into an email.

(Sucked in J-Dog)

And second, anything can be an email.

A conversation with your spouse/kids/family.

Something you funny you saw on TV.

An old story.

Garbage.

Or even a carrot.

Anything is up for grabs when you follow The Aussie Hermit’s way of coming up with email ideas.

This is why my clients always have something to say.

Whether they choose to send once per day, or 5 times per day - there is always something they can take from the outside world to use in an email.

And you know what?

You can, too.

The process is actually quite simple when you know how.

I’ve shown you a bit of it today.

But, obviously, I go into a lot more depth inside my 15 Minute Client program.

Along with that…

I show give you frameworks to create compelling subject lines, deliver entertaining, valuable emails, and of course…

I show you how to end your emails with an irresistible offer your prospects love to invest in.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

After my yesterday’s email warning about the dangers of relying on platforms you don’t control to get clients, Bev writes in with a danger of her own:

====

Hi Luke,

Sorry to hear you got caught up in this crazy-making change -- but not surprised. I had the same thing happen to me with my product that depended on Google's Keyword Tool for many years -- until they changed it. It totally derailed me and just when I figured out how to get around it, they changed it again, and then again a year later.

Warm Regards,

Bev

====

This, again, is another great lesson for Coaches.

Be careful what you base your program around.

If it’s not your tool or platform, it could change at any moment.

For The Aussie Hermit, I have my "Autopilot List Launch" system. This is a Facebook advertising course that shows Coaches how to create a simple campaign that brings in quality leads on autopilot. And, if you’ve ever used Facebook ads, you know they regularly update their platform.

Not as much as what they did a few years ago.

But enough that you have to be smart about how you build your course.
Here’s what I mean:

I’ve found the best way to minimise the frustration of platforms you don’t control being updated, is to base your course/program on time tested principles. As opposed to fly-by-the-night tactics.

Facebook could change their platform 10x over and 90% of my content would still be relevant.

Navigating around the platform might change (and therefore, I’d have to update some of my videos), but the rest like:

—> Crafting an irresistible lead magnet…

—> Creating copy to promote that lead magnet…

—> Testing that copy/lead magnet…

—> Developing KPI’s…

—> Scaling… etc.

All those strategies I teach are evergreen.

They’ll work now and they’ll work 10 years from now. 

And it’s because they’re based on principles. Not tactics.

Principles last. Tactics don’t.

And if you want your programs to last, that’s how you want to build them, too.

With that being said…

My 15 Minute Client program is exactly the same.

Everything you learn inside on how to produce profitable emails fast will never go out of date. Even if email suddenly didn’t exist tomorrow, whatever platform replaced it you could use the same principles, and approaches and strategies to get clients from.

Oh, and the other good thing is…

When you do jump on board you also get access to The Aussie Hermit’s Autopilot List Launch system.

That way, you’ve got everything you need to attract quality leads and turn them into regular clients in just 15 minutes per day.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

The Aussie Hermit lives in a townhouse.

2, actually.

Alana and I own one, and we rent the one next door for The Man Cave (AKA: the office).

And, one of the more annoying things about living amongst others is that you have to share bins.

In Australia, we generally have 2 types of bins…

A recycling and the household waste bin.

(Some places also have a “green waste” bin)

And the not-so-funny thing is, people don’t give two craps about what they put in these bins (even though it’s very clear what you goes in each). I’ve seen food in the recycling bin. Wood furniture. Metal furniture. I’ve even seen a whole bike shoved into one.

It’s pretty bad.

But what I find most annoying is that the recycling bins always get full.

No matter the week or time of year.

They will fill up.

And, often, they’ll fill up to the point where people just leave their bottles/plastics/containers etc next to the bins.

And that’s why our body corporate decided to fix this by ordering 3 new recycling bins from the government.

The theory being, with more bins there will be plenty more room for everyone to fit their recycling.
Can you guess what happened?

The bins still overflow.

That’s right.

Even though we have 3 extra bins (now a total of 8), they still fill up to the point where people still leave their crap all around the bins.

And, had they spoken to The Aussie Hermit before ordering the bins, I could have told them this was going to happen.
The reason?

Well, it’s kind of like when scheduling your time.

When you schedule time to do an activity - whatever that activity is - you will often fill that time.

For example…

If you schedule 4 hours to get a blog post done, more than likely it’ll take you that whole 4 hours.

If you schedule 2 hours to create a lesson in your course, more than likely it’ll take that whole 2 hours.

If you schedule 1 hour to have a sales conversation, more than likely you’ll take that whole hour.

Etc.

So when my neighbours see that there are more bins, naturally they find more stuff to fill it with.

It’s human nature.

More:

One of the things Coaches tell me they hate about sending emails is how long it takes them.

But I say the main reason it takes them that long is because you’re giving yourself too much time to do them.

Instead, do the opposite.

Restrict the amount of time you’re allowed to do your emails, and you’ll able to get them done faster.

For example…

What if you gave yourself only 30 minutes each day to do your emails.

Set a timer and when it stops, that’s it.

You can’t write anymore.

You can’t edit.

You just have to send it out.

That’s a surefire way to get them done faster.

Or what about this…

What if you only gave yourself 3 minutes?

Could you get them done that fast?

Maybe not if you’re typing.

But do you know what I’d do?

I’d record them.

That’s right.

I’d pull out my phone. I'd pick an email idea from my “idea list.” I’d hit “record.” And then I’d send the completed file to my VA to transcribe/edit/publish.

Again - the amount of time you allot to an activity, is typically how long it will take to complete that activity.

Reduce your allotted time and you reduce the length of that activity.

And this is how you can get your emails done in 3 minutes per day.

With that being said…

I go deeper on getting your emails done in just a few minutes each day inside my 15 Minute Client program.

Even better, the strategies inside work for any Coach. Even if it typically takes you a long time to create content.

Along with that, I give you hundreds of ways to come up with email ideas so you always have something to say when you sit down to write (or record).

Want to get clients with one daily email?

Make sure to put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra