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Email Marketing
My 1 minute email trick
Sometimes, when The Aussie Hermit is short on time, I’ll copy/paste an entire conversation I’ve had with a Coach.
I do this because it’s valuable.
It’s entertaining.
And, as mentioned - because I’m short on time (or just a little lazy)
For example…
Here’s a question a subscriber asked recently about his concerns with running Facebook ads:
"Facebook advertising is becoming more and more expensive and difficult, and there is also the risk of getting your account blocked and not being able to scale it at will. The worst thing is that each time when you start a campaign, the initial performance of an ad is great, but it drops after two weeks at the latest, despite a large target group, even if you give the algorithm a free hand! No one could explain it to me. You can?"
The Aussie Hermit’s response:
"I've found Facebook to become easier since starting with it in 2015.
I literally have one ad that targets 2 different audiences. And they're very broad audiences with all the settings on "default."
Further, I find if my ad dies within 2 weeks it's because it's not resonating with the market.
This is typically an offer issue.
But sometimes the image or video you're using isn't getting the proper attention.
This happened with me recently - my campaigns were running for a few days at a good opt-in cost then would die.
This went on for a month or so.
So what I did to improve performance was test different images and then some videos each time I relaunched the campaign.
I kept the copy/offer the same because opt-in costs were good - even if short lived.
I finally landed on a video that's now been running for 6 weeks at a consistent opt-in rate with no signs of slowing.
So it's just a matter of finding the right combination that works.
For my personal clients, I find they see results even easier than me because they're niched down.
When you niche down there's less competition.
And when you have less competition your ads respond way better.
(Also, lead quality is way better, too)
In terms of ad costs, I'm getting the cheapest clicks I've had in a long time at the moment (about $3 each).
I'm finding this drop in costs with my clients as well.
Further, I've found my ad costs to be pretty stable since 2019. They haven't risen much (if at all).
I think that's because Facebook has reached sort of a "critical mass" for advertisers.
(Where the same amount is joining as is leaving)
Personally, I don't worry about this much because I use email to get clients plus I have a high ticket offer.
With those two combined ad costs could be 2x-3x more and I'd still be ok (same with clients).
Finally, in terms of getting your ad account shut down - yes, that's a risk on Facebook and also any ad platform you go to.
I find people get their ad accounts shut down most of the time because they haven't familiarised themselves with the particular ad platform's policies.
It's actually very easy to keep your account safe if you follow the rules.
Of course, interpreting those rules can sometimes be a little confusing (and why Coaches hire me to help them run their ads or coach them on how to run their ads).
But the point is...
You can keep your account safe if you follow their policies.
This, however, is also a good argument for diversifying your traffic which is what the email was about that you replied to.
Hope that helps.
-Luke"
With that being said…
If you’ve tried and failed running Facebook ads (or if you simply want a more time-efficient way of generating leads), then maybe The Aussie Hermit can help?
Since 2016 I’ve spent over 16 million on advertising.
Further, I’ve generated over 500,000 coaching leads, scaled campaigns over $25,000/day and helped hundreds (and hundreds) of Coaches launch their very first profitable ad campaign.
My "secret" is that I keep things very simple.
I don’t get you to advertise some convoluted tripwire funnel.
I don’t get you to build a gigantic webinar or 5-day challenge funnel.
And I don’t get you to put together any bot or complex automation sequence.
The way I help you get clients with ads is simple…
Step 1) Build a lead magnet that attracts quality leads.
Step 2) Create a simple opt in page/thank you page (using pre-made templates) to deliver that lead magnet.
Step 3) Advertise your lead magnet with a 3-5 sentence ad.
And…
That’s it.
Then from there you simply send one email per day to convert those automated leads into high paying clients.
If that sounds like a system you want in your business, then make sure to put your name on the waitlist for The Aussie Hermit’s 15 Minute Client program:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Email vs Messenger - which is better?
After yesterday’s email Alexander, a long-time subscriber, wrote in:
“The big problem with emails is the low opening rates and the decreasing acceptance of this medium by private individuals (who prefer to use WhatsApp or Messenger), because they find it cumbersome and out of date. My wife for example and many of her friends no longer use email”
And The Aussie Hermit hears these concerns all the time.
So let’s tackle them now…
We’ll start with “email acceptance.”
I’ve never really heard of someone stopping using email and going solely to WhatsApp or Messenger.
Doesn’t mean it’s not happening.
But I think that would be a very hard way to live because they do two different things.
WhatsApp and Messenger are for quick messages.
Email is for longer content, plus more formal communications.
For example, try sending someone a 500+ word piece of content in WhatsApp or Messenger like you would with email.
They’ll tell you to get (you know what).
Further, you need email to buy 99% of stuff on the internet.
What do you do when the checkout asks for an email to send the receipt?
Do you just cancel your order?
No, you go get an email address.
Or what about when you sign up to a platform like Netflix or Amazon Prime or Hulu that require an email?
Do you just not sign up to those, either?
No, you go get an email address.
So I only think giving up email would make life much more difficult.
You wouldn’t be able to receive longer or more formal content.
And you wouldn’t be able to purchase a lot of things online.
And it’s for these reasons email is going to be here (and highly used) for many decades to come.
Next, let’s talk about “low open rates.”
Personally, I’ve never found open rates to be a problem if you’re sending emails people want to read.
Since I started sending emails back in 2013 to today, my open rates have never declined.
In fact, as I’ve gotten better at subject lines/emails they’ve only increased.
I find this with my clients, too.
When they follow The Aussie Hermit’s formulas for sending emails people want to read, their open rates go up.
Way up.
Of course, if you send emails that are boring, that don’t resonate with your market, or that are too “pitchy” you’re going to get low open rates.
And that’s what I find with most Coaches who struggle getting results with email.
Their emails are simply… average.
And then when they don’t get clients they blame the medium for their lack of results.
It’s not the medium - it’s your message that’s the problem.
The other thing I’ll say about low open rates is this…
Where else are you going to go?
A Facebook or Instagram or LinkedIn post will get you 3% impressions (or less) to the people that have “liked” your page.
And notice how I said “impressions.”
That doesn’t mean they’ve read it.
Even less will read your post.
So if we’re talking about low open rates, why do we never talk about open rates on other platforms where they’re much worse?
And maybe you’re thinking…
“But Aussie Hermit, what about SMS or Messenger? They have higher open rates than email!”
Sure they do.
But again, try sending someone a 500+ word piece of content in WhatsApp or Messenger like you would with email.
They’ll unsubscribe faster than Joe Biden leaving a press conference when asked questions about Hunter’s laptop.
Why?
Because again, Messenger/WhatsApp are different mediums to email.
The bottom line:
Email is used by at least 99.9% of your market.
It’s not going anywhere.
And, also, email still has the best open rates of the major marketing mediums when it comes to sending content.
Finally, one last thing I’ll mention about email is this…
It’s still #1 for profits - by a very wide margin.
So if you want to stop emailing or use another method to get clients then be my guest.
But every other option is going to reduce your profits in a big way.
With that being said…
If you want to learn how to get far more clients sending just one email per day, then that’s what I show you how to do inside The Aussie Hermit’s 15 Minute Client program.
You’ll learn….
—> 34 different subject line formulas that get prospects eagerly opening your emails each day…
—> Hundreds of different ways to come up with entertaining (and valuable) emails…
—> 11 simple editing techniques that dramatically boost email response…
—> Word-for-word sentences to transition to your close in every email without being pushy or salesy…
Plus much more including…
—> 72 email starters to make it even easier to get into the habit of sending each day.
Along with that, you’ll also learn how to build your list with paid ads using a very simple “one lead magnet, one ad” campaign structure.
And when you combine these 2 components (list building and email), it means you’ll get a consistent flow of clients for years to come.
If that sounds like something you’re after, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
My 1,000+ day email sequence
| A dream of The Aussie Hermit’s is to one day take all of my best emails. Load them into a gigantic 1,000+ day autoresponder sequence. And let that puppy pump out sales for me on autopilot while I sail off into the sunset. Or, more appropriately, crawl off into my hermit hole. But the point is… I’ll be putting together a sequence with emails I’ve already done that’ll support me and my family for as long as I continue to pay my advertising and autoresponder bill. And I think that’s one of the big things that separates email from other marketing systems. Let myself explain myself… You see, with email, in the beginning most Coaches should send out their emails manually. (As in, you write one each day and send it out. There’s no long automation you’re plugging your emails into) The reason being, most Coaches are still learning their market. So if you were to create a whole long autoresponder sequence and it didn’t convert, you’d have to go back an re-do all those emails again. The chances of a Coach doing that are virtually nil (and to be honest, the chances of a Coach putting together a long autoresponder sequence are virtually nil as well. It’s a lot of work. But I digress). And so the benefit of sending out your emails manually each day is that you get to see how your market responds. You get to see which emails are getting you bookings. And just as importantly - you can see which emails aren’t. Then eventually you get to a stage where all your emails are resonating with your market (because you’re getting a consistent flow of clients). And it’s at this stage that you can automate - if you want. But here’s the cool thing… You’ve already got all of the emails for your sequence. 99% of the work is done. All you have to do now is get a VA to load them up and get them to be sent out once per day after someone subscribes to your list. And that’s what I mean when I say this is one of the big things that separates email. You can get clients *while* you’re creating your automated marketing system. The same can’t be said for other marketing systems. For example, if you want to get clients with webinars, it needs to be set up before it works. If you want to get clients with a 5-day challenge, it needs to be set up before it works. If you want to get clients with a 5 book funnel, it needs to be set up before it works. And you can say this about any funnel system. (Additionally, you can also say these funnel systems won’t work for years like an email sequence. They need to be constantly updated and tweaked. This would make your "retirement" not really retirement at all. But that’s for another email on another day) Not so with email. With email you can still manually send out an email each day - attract clients *now* - and then when you’re ready to sail off into the sunset (or crawl off into your own hermit hole), you can take all your best emails and load them up in to and autorespodner. And you can also be confident that sequence will pump out sales for you for years (maybe decades) without needing to be touched. And I think that’s pretty cool. With that being said… Inside The 15 Minute Client program, I teach you how to send emails that convert. Specifically, I teach you the same framework I’ve used since 2016 to get consistent clients and help hundreds and hundreds of other Coaches get clients, too. This framework can be learnt in an afternoon. It allows anyone (even those typically slow at content) to get their emails done in under 15 minutes. And gives you hundreds of ways to come up with great email ideas so you always have something to say. Along with learning email, you’ll also get a system for building your list on autopilot with paid ads. And what you’ll love about this system is that it’s also super simple. All you’re advertising is a short 3-5 page PDF document (AKA: a lead magnet). Or another way of saying that is - there are no crazy long complicated funnels you need to create. Just 1 ad that advertises 1 lead magnet. That’s it. And that means that even if you’re an "advertising newbie" you can create a profitable ad campaign from the get-go. If that sounds like a program you’re after, then make sure to put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
A divine email marketing lesson
A couple of days ago, The Aussie Hermit was reviewing some emails for a client’s webinar sequence.
Basically, she wanted to know if they did a good job at enticing people to register.
So I opened the google doc.
Read through the emails.
And noticed something was missing…
She hadn’t addressed a huge question the prospect would have about her program.
To give you some context, my client trains people to become yoga teachers for kids.
And what she was missing was an email that addressed the business growth side of things.
Specifically…
There was no email about the different places a kids' yoga teacher could work. Or all the places they could attract clients.
And so I told her (in so many words):
“You need an email that addresses this concern.
You need to tell people that you’re going to show them how to fill their class, or how they can immediately start earning money as a Kids Yoga Teacher the minute they get certified by you.
This is going to be a major question (AKA: objection) on their mind.
If you speak to it, you’ll get a lot more people interested in the webinar.”
This was her response to me a few hours later…
“You are going to laugh ....so I have just got an email from someone on the email list, saying she is loving reading the emails, but where can she teach after the course !!!!!!!
How's that for universal divine timing (and confirmation that Luke knows his stuff :))”
Funny, hey?
And the reason I share this story is to show you:
A) The Aussie Hermit knows his stuff.
At least, when it comes to marketing.
For anything else?
Doubtful.
(Just ask Alana. She’ll have a whole list of all the stuff I don’t know)
And…
B) One of the powerful advantages of email is that you can address a different program objection, or question, or concern in a separate email.
In fact…
You can send multiple emails that address one objection from multiple different angles.
This is completely opposite to something like a sales letter or webinar or VSL or 5 day challenge.
In those, you only have time to address a few of your biggest objections. And you certainly can’t hit them from multiple angles.
This makes email powerful because, the more objections you can address, the more sales you’re going to make.
And finally…
C) You can plan your email campaigns around your prospect’s objections/questions.
For example…
One of the ways I teach clients to come up with email ideas in the 15 Minute Client program is to write down every single concern/objection a client might have about their program.
Then from there you simply turn those concerns/objections into emails.
Or better yet…
Turn each one into multiple emails.
That way, with every new daily email you’re addressing more objections and more concerns. And that means with every new email you’re moving closer and closer to the sale.
And once all your prospect’s questions are answered?
Well, then it’s usually not long after that do they buy.
Point is…
Email is a very effective way to move prospect’s over the line because you can hit many objections from many different angles.
With that being said…
In the 15 Minute Client program, I obviously go into a lot more depth on how to do this.
Specifically, I show you how to turn those concerns and objections into entertaining emails using a specific framework.
What you’ll also love about the emails you send is that they don’t come across as though you’re trying to “overcome an objection.”
In fact…
The prospect won’t even know what you’re doing.
They’ll just feel like you’re giving them valuable information.
But the key is… it’ll be information that leads them to purchase your program.
Finally, as mentioned, this is just one of the ways I show you how to send emails that sell.
It’s definitely one of the more powerful strategies.
But inside there are about 25 other ways for you to leverage.
If you want to get clients sending one email per day, then make sure to put your name on the waitlist here:2
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Why I sold all my stocks
“When you’re getting stock advice from the cashier,
that’s when you know it’s time to get out of the
market.”
- Robert Kiyosaki
At the beginning of this year, The Aussie Hermit sold all of my stocks.
The reason?
Well, when you’ve got record-high corporate buy-backs…
Record low interest rates…
Out of control inflation…
Just 7 companies holding the value of the S&P 500…
The super-rich buying tons of gold…
Weird crypto tokens going up millions of percent overnight…
And random people on Facebook telling you their stock tips…
You know you’re in a bubble of epic proportions.
Further, when you’ve got the IMF and co. doing simulated financial attacks on the banking system, you know it’s going to burst pretty soon.
(They always warn you before they do something big. Ie. they did simulations of a SARS virus just before covid came out.)
Of course, this is not investment advice.
You do what you want with your money.
I’m just a hermit in a hole that reads conspiracy theory forums.
Probably best not listen to me.
But the reason I bring this up is because if you want to make money with stocks the game is very simple…
You buy low and you sell high.
However, as we all know - timing the market (or knowing when to buy low and sell high) is a lot more difficult.
You’ve got to do your research.
You’ve got to read company reports and minute meetings.
You’ve got to run their numbers.
Etc.
And you do all this because you’re trying to find if the company you want to invest in is undervalued.
Of course, you don’t have to do any of that and you can totally speculate like 50% of the market right now.
But the point is…
There’s a lot more that goes into investing than simply buying low and selling high.
Or another way of saying that is…
There’s a lot more *below the surface* you have to get right before you make the decision to buy or sell.
And the same is true for any investment or money-making activity.
Let’s take email as an example.
Often I’ll get Coaches look at my daily email system and go…
“Oh yeh, it’s pretty simple. You just send an email every day with a story and a lesson. I can do that.”
And then when they attempt to model my approach without investing in my program their campaigns capitulate.
The reason why this happens is because there’s more below the surface you have to get right if you want profitable emails.
Telling stories and lessons is just the surface-level system you see.
But that’s not what makes emails convert.
If it were, anyone could just sit down, write a story and a lesson and get clients instantly.
What makes your emails convert is knowing how to tell the right stories and right lessons so that it resonates with a market to the point where that market wants to buy your programs.
AKA: it requires a much deeper approach.
But what does that actually mean?
Well, it means you need to know your prospect inside-out to start with.
You have to research them.
You have to know their frustrations, challenges, wants and desires.
It also means you need to know your product inside-out.
You have to know the features, the benefits, what makes it different and most of all…
It means you need to know how those features, benefits and differences line up with your prospect’s wants and needs.
So just like there’s more to investing in stocks than simply “buying low and selling high,” there’s more to email than just telling stories and lessons.
The good news is, once you know the process of researching your product and your market, and learning how to link the two, it becomes second nature.
Personally, I don’t even think about it anymore.
I don’t go to my client avatar each day and say to myself…
“Ok Aussie Hermit, which frustration and benefit am I going to talk about today?”
It just comes to me automatically as I write because I’ve done the research.
The same will happen for you, too.
But you have to put in the work in the beginning.
Unfortunately, there’s no other way around it.
But once you’ve done that work you really can pump out high-converting emails in just minutes per day without much thought.
With that being said…
Inside The Aussie Hermit’s 15 Minute Client program, I go into the 3 core areas you need to research before you’ve written one word.
Today I’ve mentioned your “prospect” and your “product.” But there’s one more that’s just as important - particularly if you’re wanting to sell a high-ticket program.
Along with that, I show you how to take that research and put it into a simple framework that produces emails that entertain, educate and of course - sell.
And as mentioned…
Once you know the process you can get these emails done quite quickly each day.
Finally…
I also show you how to build your list with quality leads using paid ads (kind of important if you’re going to be emailing).
So all you have to do to get clients is keep the ads running on autopilot in the background, plus send out your daily email.
If that sounds like a system you need, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
13 weird facts about Australia
You’ve probably already guessed it, but The Aussie Hermit is, well, Aussie.
And so because I’m Aussie and because Australia is awesome (sans the government), I’m going to impart 13 weird facts about my beautiful country.
Enjoy!
Weird Fact 1:
Former Prime Minister Bob Hawke set a Guinness world record for sculling (chugging) 2.5 pints of beer in 11 seconds.
(Yes, this is who we vote in to run the country)
Weird Fact 2:
Australia's first police force was made up of the most well-behaved convicts.
(Read that again)
Weird Fact 3:
In 1832, 300 female convicts ‘mooned’ the governor of Tasmania. It was said that in a "rare moment of collusion with the Convict women, the ladies in the Governor's party could not control their laughter."
(I also wonder if these convict women were part of the police force, too?)
Weird Fact 4:
Australia is home to the longest fence in the world. It is 5,614 km long (3,000+ mi), and was originally built to keep dingoes away from fertile land (and also stealing babies).
Weird Fact 5:
Before the arrival of humans, Australia was home to megafauna. These included 3 metre tall kangaroos, 7 metre long goannas, and horse-sized ducks.
Weird Fact 6:
Australia is one of the only countries where its people eat the animals who appear in their coat of arms.
(That would be like Americans cooking up bald-headed eagles)
Weird Fact 7:
The Australian Alps receive more snowfall than Switzerland (yes, it actually gets very cold in certain parts!)
Weird Fact 8:
European settlers in Australia drank more alcohol per capita than any other society in history.
Weird Fact 9:
The average Aussie drinks 96 litres of beer per year.
Weird Fact 10:
The wine cask (AKA: ‘goon sack’) is an Australian invention (we’ve got a lot of history with alcohol it seems)
Weird Fact 11:
This "selfie" is an Aussie invention (not sure I’m too proud of this one)
Weird Fact 12:
An Australian man once tried to sell New Zealand on eBay (heh).
Weird Fact 13:
Captain James Cook first landed on Australia's east coast in 1770. In 1788, the British returned with eleven ships to establish a penal colony. Within days of the The First Fleet's arrival and the raising of the British flag, two French ships arrived, just too late to claim Australia for France.
Thank god.
BONUS Weird Conspiracy Theory Fact(?) 14:
Australia is no longer a sovereign nation or connected to the British crown. In the 1970’s we were turned into a corporation by the elites in order to control us/circumvent our constitution.
(P.S. This was done to the U.S. a long time ago as well. See “Act of 1871”)
So there you have it...
13 weird facts about Australia!
But how does this help you get clients, right?
And the answer is…
It doesn't!
At least not directly, anyway. But indirectly there is a valuable lesson here. And that is…
When you send out your marketing emails, know that they don't have to be 100% content. In fact, delivering straight content every day overwhelms and bores your prospects.
(This is why most Coaches' email open rates are abysmal. And why response dies just a couple of weeks after the prospect is on their list)
Instead, what you want to do is make your emails fun and entertaining.
This gets your list eagerly opening and looking forward to your emails each day.
And then when you’ve got their attention, you sell ‘em your stuff!
Of course, you also don’t want to send pure entertainment without value.
That would be silly.
After all, they are on your list to get help.
So you want to mix both entertainment and value together. That way, they get their entertainment fix, plus also learn something valuable in the process.
But how?
Well, the simplest way I know is to tell stories.
Personal stories.
Clients stories.
News stories.
Any type of story.
The reason being, stories are naturally entertaining. Moreover, stories are the how we communicate most of the time to friends, family and clients. So anyone (even children) can use this form of entertainment.
Then once you get good at stories you can try other things. But that’s where I recommend you start first.
Do that and watch how you’ll immediately increase the effectiveness of your emails.
With that being said…
I obviously go into a lot more detail on mixing entertaining stories with your content inside my 15 Minute Client daily email program.
In fact, I show you hundreds of different types of stories you can send so you always have something interesting to say.
Along with that, I show you how to turn each story into a super valuable email.
And the best part is, I show you how to do this *without* giving away your program material or overwhelming the prospect.
If you’d like to learn how to attract high-paying clients sending one entertaining email per day, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Why I happily give up clients every week
| Following comes a question from Jes, a subscriber, who’s not so sure about The Aussie Hermit’s daily email methodology: “Okay Luke So if all you do is send 1 email a day and never do outbound calls what percentage of subscribers actually join your program? In the education businesses I’ve worked in 9 out of 10 sales come from outbound sales and follow up. It seems you would need hundreds of leads just to get 1 client into a $3k program with no sales team? Jes” Tis a good question. And, unfortunately, it’s a question I can’t give an exact answer to. The reason being - every market is different, every offer is different, and every email campaign is different. So any numbers I give for my campaigns are going to be totally irrelevant to anyone reading this. However, what I can give are some general guidelines if you follow The Aussie Hermit’s system. And that is… 1. You help a niche market… 2. You have an offer between $3,000-$10,000… 3. You have a lead magnet that builds your list with paid ads, and… 4. You email consistently using The Aussie Hermit’s daily email method… Then you can expect to convert about 1% of leads that come onto your list. Sometimes higher. Sometimes less depending on how you’re communicating your offer, how regular your emails are etc. So what that means is - for every 100 email subscribers you generate you should be getting one new client at a minimum. (Certainly not “hundreds” of leads like Jes mentioned) Again, this is a very general guideline. Take it with a grain of salt. Personally, I don’t really look at my campaigns that way. I just look to ensure I’m making back at least 3x more on the front-end (so I don’t include any sales from clients who buy a second and third time etc). And if I’m not, I’ll do 1 (or all) of these 3 things… Reduce lead costIncrease lead qualityIncrease fees. With number 3 being the quickest/easiest solution. I know if do that, I’ll have a very profitable campaign. One final thing I should mention in response Jes’ question is - I never do outbound calls. I never pick up the phone and chase clients down. First of all, I’ve done that and it sucks. It takes up a lot of time. Also, it’s more of a “brute force” way of closing the deal. It works for some companies - but that’s just not my style. (I also don’t want the headaches of managing a sales team) Second of all, there’s simply no need. When you build your list with quality leads and email that list consistently following my 15 Minute Email formula - you get clients chasing you down (as opposed to you chasing them down). That’s one of the big benefits of the system - it’s all about attraction, not chasing. And, as you can imagine - this saves you a lot of time. (To the point where you can attract clients in just 15 minutes per day) Am I missing out on more clients each week by not doing outbound calls? Probably. But as mentioned - my campaigns are already profitable. So why add more time and stress to my plate when I don’t have to? The extra clients aren’t worth it. I’d rather spend time with my kids, read a book, or trawl through one of my conspiracy theory forums. With that being said… Each of the 4 steps I laid out above is exactly what I take you through in my 15 Minute Client program. Along with that, every lesson has a proven framework, fill-in-the-blank template, or formula. That way, you’re not guessing your way to clients. You’re following tried and true processes. But probably the best part? You get direct access to yours-hermity. Me. The Aussie Hermit. The Grand Poobah of Persuasion. The King of Konversion. And that means you get me reviewing every major marketing assets before you launch so you have the best chance of hitting out out of the park first go. If that sounds like the type of client-attraction program you want to be a part of, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
Grammatical errors that boost email response
A few days ago a grammar nazi posted a comment on one of my ads.
The ad, as an FYI, was offering one of my lead magnets…
“The 9 Email Offers that Get Coaching Clients Free.”
And the reason he had a problem with the ad was because of the word “get.” As he (rightly) pointed out, it should be “gets.”
Here’s the thing though…
Even though The Aussie Hermit doesn’t always use perfect grammar, in this instance I meant to use the word “get” instead of “gets.”
Here’s why…
When writing persuasive copy, sometimes incorrect grammar is more effective at persuading someone.
Usually, this is when you’re using a verb.
You want the verb to be in its strongest *visual* form.
For example…
“The 9 Email Offers that Gets Coaching Clients Free.”
Vs.
“The 9 Email Offers that *Get* Coaching Clients Free.”
The second is stronger because the first feels like you’re *in the process* of getting coaching clients.
While the second feels more final - like you’ve already got them.
Another, more obvious, example of this is when using “ing” at the end of a word.
As much as possible, you want to remove “ing”-type words from your copy/headlines.
And the reason is the same as above…
When you add “ing,” it feels like they’re in the process of getting whatever you’re promising.
But when you remove it, it feels like they’ve already got it.
Let me give you an example:
“…and that’s how you’re attracting clients fast.”
Vs.
“…and that’s how you attract clients fast.”
Notice the second is stronger?
It’s a small thing. But one that makes your emails, headlines and copy a bit more persuasive.
With that being said…
I could rattle off another 100+ copywriting techniques and tricks I’ve used over the years in my ads, sales letters, and webinars.
But the truth is, to get clients with email, you really only need to know a few of the core ones.
And that’s exactly what I teach you inside my 15 Minute Client program.
Specifically…
I teach you subject line formulas that get your emails opened…
I teach you different ways to hook your reader from the very first sentence…
I teach you how to sell your offer so you (finally) get some appointments…
And I even teach you 11 copywriting-specific editing techniques I’ve used on all my 7-figure+ campaigns to significantly boost response.
Along with that, I teach you how to create simple copy that gets the *right* prospect clicking on your ad and opting into your email list.
If you’re interested in joining the program, make sure to put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
iOS email update fear
Last week, while scrolling through Instagram, The Aussie Hermit came across an ad pushing iOS update fear.
Basically, it started like this…
“Worried that email marketing will lose its effectiveness with the new Apple iOS update?”
Then it went on to say automations that trigger based on “email opens” and “IP addresses” could break in the near future.
To this The Aussie Hermit has two messages for you:
First - ignore the fear.
I’ve seen these types of messages for years.
One week they’ll be pushing fear that certain automations won’t work…
The next week they’ll be pushing fear that Facebook ad tracking doesn’t work…
Then the next week they’ll be saying the government is going to regulate email to death (I.e GDPR).
Etc.
It’s all fear designed to get your attention and buy their stuff.
None of it ever ends up being as bad as they say.
Personally, I pay zero attention to these type of messages any more.
(Unless I want to use those messages for content of an email; like this one)
And that’s because I know that no matter what happens, I’ll always be able to build my list and email that list.
If Facebook collapses overnight - I’ll just move on to Google…
If Google then collapses - I’ll just move on to LinkedIn…
If LinkedIn collapses - I’ll move on to some other form of advertising - there are hundreds out there.
And if email is suddenly replaced by a better form of communication?
I’ll use that.
Point is…
The Aussie Hermit doesn’t worry.
There will always be a way to build your list with quality leads, and get that list to sign up to your programs.
And the second message I have for you is - these automations are irrelevant.
Meaning…
99.9% of Coaches don’t need to do automations based on email opens and IP addresses.
Personally, I’ve never done them and I’ve been emailing since 2013.
The main automations you’ll use are those based on tagging. These are done *within* your autoresponder.
And all that means is - no matter what Apple or Facebook or the government do, you’ll always be able to have effective email campaigns.
With that being said…
What you’ll love about my 15 Minute Client system is that it only requires one small automation to make work.
That automation?
A single email that gets sent out to deliver your prospects their lead magnet.
(Super easy!)
Then once you’ve got that set up, the only thing you have to do is send out an email each day to get clients.
And that’s as simple as logging into your autoresponder, copy/pasting in your email, and hitting send.
So if that’s the type of low-tech, client-attraction system you’re after, then make sure to put your name on the waitlist below:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Email list booty calls
The Aussie Hermit doesn’t know about you, but this past Black Friday I got a ton of marketing messages.
I got direct mail promotions…
I got emails promotions…
And I got a crap ton of text promotions, too.
The funny thing is, almost all the companies I got a promotion from had never reached out to me before.
This was literally the first time they decided to pitch me.
And that makes The Aussie Hermit happy… but also sad 🙁
Happy because it allowed me to unsubscribe from a bunch of lists I didn’t know I was on.
But sad because - had they engaged me to consult them with their marketing follow up I would have told them…
"Sending promotions out of the blue is a good way to p$$$ off a lot of people.
Also, it’s a dumb way to grow your business."
The reason?
Well, if the only time you decide to send people a message is when you have a special promotion, your list is quickly going to tune you out.
(Either through unsubscribing or just ignoring your emails)
And that’s dumb because your email list is literally the most profitable business asset you have.
It’s not something you get sales from every now and then. It’s something you get sales from every week (if you know what you’re doing).
Coaches fall into this same problem all the time.
Very often when I talk to a Coach about their email follow up, their campaigns revolve around one thing…
Doing a special discount promotion.
They know urgency/scarcity works and so they use (abuse?) it as much as possible.
For example…
Each month they’ll come up with a special offer for their program/course/membership, they’ll pitch that offer for a few days (usually it doesn’t work too well), and then they stop emailing.
After that failed promotion they’ll sit around for another month (without sending many emails) brainstorming another special discount offer.
Then they’ll pitch that one for another 4 days to gin up more sales - and the cycle goes on.
This is not a good way to run your business.
If your list only hears from you once in a blue moon when you have a special deal going on, they’re quickly going to tune out.
Instead, what you want to do is the opposite of all the desperate "promote on Black Friday only" companies that are focused on "take take take" or "sell sell sell."
And that is…
You want to focus on the relationship in the first instance.
It sounds simple (and it is).
But if you simply focus on building (and giving to) a relationship before you go straight for the hard close, your business will do much (much) better.
It’s kind of like when you get DM’d by an old friend on Facebook that you haven’t heard from in ages, and the first thing they do is ask you for a favour.
They don’t connect.
They don’t ask how you’re doing.
They just pitch.
It’s annoying as (you know what).
However, when an old friend connects with you and they genuinely want to know how you’re doing (and maybe they even invite you for a drink), then we’re much more open to doing them a favour when they eventually ask.
It works the same with email.
You focus on the relationship first by sending regular communications. By giving value. By helping them with their current problem.
Then, when the time comes, they’ll not only be happy to hear your pitch - they will want to receive it.
We need to stop treating our email list like a "booty call" that we go to when we need something.
We’re talking about real people here.
And real people want connection. And they especially want a relationship with the Coach they’re going to be spending thousands of dollars with.
Focus on the building the relationship and watch your promotions soar.
With that being said…
The best way to build a strong relationship with your list is to show up each day.
Meaning…
You want to send consistent emails that entertain and add value.
This is exactly what I show you how to do in The 15 Minute Client program.
From coming up with tons of email ideas every week, to crafting subject lines, to editing your emails - it’s all in there and it’s all step-by-step.
Along with that, I show you how to sell in every email (without annoying your subscribers).
Further, I show you how to build your list with quality leads using paid ads.
That way, the only thing you have to do to attract clients is send one daily email.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
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