Email Marketing

A question The Aussie Hermit gets asked by Coaches all the time is this…

“Luke, how do I stop my emails going into the promotions tab?”

And, I understand why they ask.

It’s frustrating when you spend all this time writing your email, only for it to go into the promotions tab where no one reads it.

And so, I want to help you with that in this email.

And the answer is surprisingly simple.

And, pretty boring.

Here we go…

First and foremost, you want to send emails your prospects actually want to read.

Sounds obvious.

But by sending them emails they actually enjoy reading, more of your prospects will open them.

And if more of your prospects open them, Gmail will see that, and they’ll send more of your emails to the primary inbox.

Simple.

Second, you want to make your emails look like the ones you send to friends and family.

There’s a reason I don’t have images or tons of links in my emails.

I want these emails to look and feel as though they’re coming from a friend. Because in a way - they are.

So get rid of all the images, branding colours and all the crap that makes it obvious your email is from a business.

Yes, that’s even if you send emails to executives or other professionals.

Third, focus on the relationship.

This is another obvious one, but its effects can’t be understated.

When you focus on simply building the relationship with your email list, most of your issues with landing in the promotions tab fix themselves.

But what does that actually mean?

Well, an example would be to not lie or use “hypey” subject lines/copy in your emails.

By simply toning down the claims you will go a long way to being more believable.

For example…
I could have easily made the subject line of this email “how to get your email in the primary box every time.”

But I didn’t.

Instead I toned it down to…
“How to get your email in the primary inbox more often.”
Is the first subject line stronger?

Sure.

But mine is more believable and achievable.

(On a side note: less hypey copy will also attract you a better quality client. You don’t want to work with clients that believe any hypey headline you throw out there. These are the type of prospect that are looking for magic bullet solutions - and they won’t do the work to get the result in your program)

There are other things you can do, of course. And I teach them in my program.
However, they’re the 3 big tips that will move the needle the most.

With that being said…

Of those 3 tips, the first is the one that’s most important, but also the one that’s hardest to accomplish.

The reason why is…

Writing emails your prospects actually want to read is more than just sending them content every day.

In fact, teaching too much is a great way to overwhelm your prospect and not get them to buy from you at all.

Instead, you want to send emails that entertain as well as educate.

Along with that, you to send emails that (gasp!) sell.

There’s a difference between teaching, entertaining and selling. And you need to do all three if you want your emails to be effective.

The good news is, I have a very simple way of writing emails that enables you to do this without thinking about it.

And, it’s the reason why my clients can literally start writing client-getting emails the same afternoon they learn it.

If you know email is a critical strategy for getting clients, and this sounds like something you’re interested in, then I recommend placing your name on my email program waitlist below.

It’s called “The 15 Minute Client.”

And along with sending winning emails, I also show you how to build a list of quality leads on autopilot.

To know when spots are open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Let The Aussie Hermit throw this scenario at you…

You’re in the middle of a baseball game.

Your teammate has just struck out.

You’re up next.

You walk over to home plate, bat in hand.

You look up, the pitcher is ready to throw.

Now, this is where we go into a "sliding doors" moment.
You have two options…

The first option, you’re only allowed to strike out (miss the ball) once.

After that, you’re out.

However, with the second option, you get 7 strikeouts.

In other words…

You get to swing the bat 7 times (and miss) before you’re out.

Which option do you choose?

(And no, this is not a trick question).

Obviously, you choose the second option.

The second option allows you many more chances to hit the ball.

And with more chances, you’ll be far more likely to succeed.

The point to this simple analogy?

It’s the same with email.

For the life of The Aussie Hermit, I don’t know why more business owners don’t recognise this.

But if you send 1-2 emails per week (the average over a year for most Coaches), your campaigns are not going to perform anywhere near as well as someone who’s sending 7-10 (or more) per week.

It’s just simple math.

With more swings (AKA: more emails), you simply have many more opportunities to land clients.

I don’t really have anything else to say about this other than that.

Send more emails and you’ll get more clients.

It’s that simple.

With that being said…

Of course, that doesn’t mean you should send 7-10 emails per week if they’re not currently converting for you.

That’s like beating a dead horse.

The key, obviously, is to send emails your prospects love to read (and buy from).

And this is exactly what The Aussie Hermit teaches in my 15 Minute Client program.

Specifically, I show you how to use "entertainment" to get your list eagerly opening your emails every day.

And then from there, I show you how to tie whatever piece of entertainment you’re talking about into a valuable lesson that’s helpful and, of course, an offer they want to buy.

If that interests you, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

One of The Aussie Hermit’s favourite things to do is to take a piece of “hate mail” and turn it into a profitable email.

This is why you’ll see me put negative comments in emails pretty regularly.

They’re super profitable.

But the truth is, I get a lot more fan mail than hate mail.

And I should probably send out more of these because it goes to show - sending regular emails your list loves to read really pays off.

Not only from an ego perspective.

But from a bank account perspective, too.
Here’s an example message Kirsty, a subscriber, sent The Hermit:

“Luke,

I read every single one of your emails and I don’t read anything from anyone else.

I would def know if you were sick cause I totally look forward to reading your emails.

My life is boring lol.

Just wanted to let you know I love them (warts n all).

Thank you for keeping me accountable to what I have set for myself because your emails remind me I am a kickarse entrepreneur changing the world.

Thank you.

Kirsty.”

Pretty cool, eh?

But wait, there’s more.

Here’s another example from Caroline:

"Your emails make me laugh every time.

Thanks for being so great

C :-)"

And another from Amy:

“…BTW if you are wondering why I read your emails but haven’t bought your program, don’t worry… I bought it using a different email address because I didn’t want to stop getting your marketing emails.”

And finally, here’s a good one from Suzana:

“Hey Luke,

I’ve told you before and I’m telling you again.

The reason I don’t unsubscribe from your mailing list is because I love your humor.

Kinda look forward to your email to entertain my daily boring routine.

You’re fun like an old friend and I’m looking forward to your daily hello to me in fact I think I will miss you if I stop receiving your email.

Warmly
Suzana”

Now, one thing to remember…

The Aussie Hermit sends marketing emails - every day.

Further, every single email has a pitch in it.

Now let me ask you…

How many of your list enjoy reading *and* buying from your marketing emails?

If you’re like most Coaches I speak with, probably not many.

What about this question…

If you could turn that around and send emails your list loves to read (plus does a great job of selling your program), do you think you’d get a few more clients?

Undoubtedly.

This is exactly what I teach inside my 15 Minute Client program.

You’ll learn how to send highly entertaining emails that get prospects consistently booking in your calendar to work with you.

And the best part is…

You don’t need to be a copywriter to make this strategy work.

I teach you all the tools inside the program.

To get on the waitlist, head on over to this link:
https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

“Silver Slayer” is a name you’ve probably never heard of. He’s a guy who runs a YouTube channel. He has 53,000 subscribers. And his topic of choice? Silver, of course. He doesn’t talk gold. He doesn’t talk stocks. He doesn’t talk real estate. Just silver. Silver news. Silver market analysis Where to buy good silver etc. It’s nothin’ but silver. And what’s even crazier is - he puts out a video every. single. day. And that video goes for about 20-30 minutes. 20-30 minutes… about silver! How the heck can someone produce so much content about silver? It doesn’t matter. What matters is… If this guy can produce that much content every single day about silver - an inanimate object - then you can send out one 300-500 word email about your topic. One of the biggest objections The Aussie Hermit gets when I tell Coaches, “all you need to do to get consistent clients is send one daily email” is… “Where am I going to get enough content for an email every day!?” Again, if some guy on YouTube can put out 20-30 minutes of content every day about silver (which is equivalent to 2,000-4,000 words), then you can do a short email about your topic that has far more things to talk about. For example, how many different benefits does your program have? If you had a long enough brainstorm I’m sure you could come with at least 100. Well, each of those benefits could be its own email (or multiple emails if you know the ways of The Aussie Hermit). And how many benefits does silver have to an investor? Like 2? (It preserves wealth and gains wealth if you buy it when it’s undervalued). Point is… There are way more benefits that are produced with your service and, therefore, way more emails you could write. Another thing to think about… Silver Slayer is always talking about new things he’s learning about silver and its up and down movements in the market. This is a great source of new content - and means he’ll always have something to say. At least until he stops researching or dies. Personally, The Aussie Hermit is continually learning about marketing and selling. It’s my passion. And because of that, I always have something new to say.   I always have new content to send you. The same will happen for you, too. You’ll never run out. As long as you’re continually researching your topic/learning new things, you’ll always have an email to write. With that being said… Brainstorming “benefits” is just one way I show you how to come up with email ideas inside The 15 Minute Client program. In total there are 21 different places I show you where to get email content from. And when you combine all these methods it means you can come up with hundreds of email ideas very quickly. Along with that, I also show you… —> How to craft intriguing subject lines that get opens… —> How to get your emails done in less than 15 minutes without writing a word… —> How to edit your emails using some super sweet copywriting tools and techniques… —> How to end your emails with a strong offer that gets prospects wanting to join your program. Plus much more including… —> How to build your list with quality leads using paid ads. If you’d like to get high paying clients sending one email per day, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra

Picture this…

You walk into your favourite burger joint.

You sit down. Browse the menu. And get excited about the wagyu beef burger.

It goes on to describe its succulent meat.

Crispy lettuce.

Juicy tomato.

Sweet onion.

And award-winning ketchup.

You say to the waiter, “I’ll have that!”

“Nice choice!” he says with a smile and a turn to the kitchen.

20 minutes later he strolls out with your meal.

You’re excited now.

He slides it down in front of you and…

“Ahhh, what is this!?”

You’re shocked.

You stare at your plate with contorted perplexion.

What you see in front of you is not the burger that was described on the menu.

Instead, on the plate sits two slices of crusty bread with SPAM in between.

“…this is not what I ordered,” you say confused.

“That’s all we’ve got, sorry.”

“OK, well, I’m not paying for that and now I’m going to leave. Goodbye.”

End scene.

Weird scenario, right?

So why bring it up?

Because this is the analogy The Aussie Hermit uses to describe why Coaches emails don’t convert.

You see, many Coaches think the reason their emails aren’t working is because the content isn’t resonating.

When, in actual fact, most of the emails I read are pretty good.

They’re conversational.

They’re entertaining.

They’re valuable.

Sure, they can be improved a bit. But by and large, they’re not too bad.

And so when the prospect reads these emails they get all excited - just like you got excited when you read about the wagyu beef burger.

But then when the email ends, we Coaches tend to deliver a crusty SPAM sandwich.

Meaning…

The offer isn’t that great.

And because of this, the prospect gets turned off.

They don’t click.

They don’t book in your calendar.

And they certainly don’t buy.

Your offer is the most important part of your email.

No matter how good your content or copy is, if you end it with something “crusty” - they ain’t going to buy.

This is why before you write one email in my 15 Minute Client program, the first thing we get right is your offer.

If that’s not “on point,” then there’s no point in sending any emails at all.

The good news is, The Aussie Hermit has helped hundreds (and hundreds) of Coaches craft offers that convert.

Yes, it can take some tweaking.

But if you put in the work, you’ll eventually a create strong, consistent response to the offers you send out.

With that being said…

If you’d like to learn how to attract clients sending one email per day, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

Yesterday, The Aussie Hermit wrote an email on the dangers of low-ticket membership programs.

And, to be honest, I thought it was pretty valuable.

(So did those who wrote in)

But there was one person that took exception to what I said.

I’ll let them tell you in their own words:

"Your Hillary Clinton comment just got you deleted. You should know better than putting Politics into any conversation regardless whether you like them or not.... Remove me from your lists and do not contact again"

And I thought this was quite sad.

For a few reasons…

First, it’s short-sighted.

Ignoring helpful content (that’s come from expertise responsible for millions in coaching sales) simply because the expert mentions a political figure they don’t like is pretty silly.

Might as well give up your coaching business now because eventually, every expert you follow is going to say something you don’t agree with.

Second, is it really that far-fetched to link Hillary Clinton to the devil?

After all…

How many of her bodyguards have mysteriously died now? 12?

(There’s literally a meme called "the Clinton body count")

Further…

How many times did her husband travel on the Lolita Express to Epstein’s island?

How many women did she go after when her husband’s affairs came out?

And I haven’t even mentioned the "emails," bleaching her server, Benghazi, Uranium One, and other government scandals she was directly involved in.

It doesn’t take much thinking to realise this woman is a complete psychopath.

That’s not political.

That’s just fact.

Finally, third…

The Aussie Hermit doesn’t actually talk that much politics in my emails.

(Although, it could be argued "everything" is political these days)

Sure, I’ll mention conspiracy theory stuff.

But that covers both sides of the aisle.

For example, I think Mitch McConnel is a complete twat. He’s totally soft and corrupt.  

Also, I think Dan Crenshaw is totally corrupt.

Both of these guys are Republicans.

And I could go on.

Point is…

If someone is corrupt - no matter what side, I’ll mention them if it’s relevant.

But I don’t go out of my way to "get political."

On the flip side, I also don’t mind mentioning my views in emails here and there. And I don’t think you should mind, either.

The reason?

Well, what I’ve noticed ever since sending regular emails back in 2016, is that the people I attract to my programs have similar views on life.

For example…

They’re ready to put in work.

They know success won’t come overnight.

They listen to The Aussie Hermit’s advice.

And, also, they see the political landscape in a similar way.

In other words…

I attract my perfect dream client very consistently.

One that resonates with me, my personality, and my views.

And I’ve got to tell you…

It’s a real pleasure working with that type of client over and over again.

And that, for The Aussie Hermit, is a "secret" benefit to sending regular emails that not many people talk about.

Because you’re putting your personality in your emails, you will naturally attract those like you, and repel others not like you.

So when I see a comment like the one above, I just smile.

I smile because I know I’ve just filtered out another person that would be a real pain in the arse to coach.

Most importantly, though…

I smile because I know that for every person I repel, I attract many more dream clients I’m going to love working with.

The same will be true for you, too.

With that being said…

If you don’t want to get political in your emails, no problem. You don’t have to.

Inside my 15 Minute Client program I show you a myriad of ways to inject your personality into your emails without having to go down that path.

Specifically, I go through 30 different areas you can leverage about your personality.

Along with that, I show you how to combine those areas with entertaining and valuable content so that it resonates with the dream clients on your list.

At first, it’ll feel a bit clunky getting used to this system.

But after you’ve written a few emails it will become second nature.

For example, your hermity narrator doesn’t even think about "injecting my personality" into my emails.

It just happens naturally.

(For better or worse)

Further, I don’t think about coming up with valuable or entertaining content - that just happens naturally also.

The same will be true for you once you get into the habit.

To see if this program is a good fit for you, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

A couple of days ago, The Aussie Hermit wrote an email entitled…

“What your bank will tell you when you try to withdraw your money”

And in that email, I told a story about how the bank wouldn’t let me withdraw my money unless I had a good enough reason.

No that’s not a joke.

Go try and withdraw a large sum from your bank and see what happens.

But anyway - this email is not to rehash that story.

It’s to tell you something funny that happened right after this experience.
I walked out of the bank.

I had none of my money in hand.

And I had a big smile on my face.

The reason?

Because I knew what just happened - even though pretty shocking - would make a great email.

Every week I get a Coach say to me…

“Aussie Hermit. I like the idea of sending daily emails to attract high paying clients. But I just don’t think I could come up with an email every day.”

Well, the truth is, you can turn almost anything into an email.

Even bad experiences.

In fact, some of your most entertaining emails are those where bad stuff happens to you.

You had to go to funeral? Put it in an email.

The IRS has spring a surprise audit on you? Put it in an email.

You stepped in a gigantic steaming pile of dog sh%$?

Put. It. In. An. Email.

The reason people love these emails is because they’re full of drama.

People love drama (just look at the most popular shows on Netflix).

Also because people love hearing about bad stuff that happens to others (just look at any celebrity magazine).

And so if you have the confidence to put that terrible experience into an email, you can profit handsomely.

Point is…

Anything is an email. Even negative experiences.

Remember that next you’re cut off by some a-hole.

With that being said…

Turning negative experiences into profitable ones is just one way I show you how to come up with entertaining emails inside The 15 Minute Client program.

In total, you learn 21 different story types (or “ways”) you can leverage, allowing you to produce hundreds of ideas every week if you wanted.

What you’ll also love about these story types is that many can be used from the comfort of your computer.

And that means you can be a hermit - just like The Aussie Hermit - and still have entertaining emails to pump out every day.

So…

If you’d like a consistent flow of clients sending one fun and entertaining email every day, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

This is going to sound a little weird.

But I’ll just go ahead and say it…

I dreamt about you again last night.

Here’s what happened…

I laid down in bed.

Closed my eyes.

And started fantasising about you.

I know!

Oh, you want specifics?

OK, here you go…

I laid down.

I closed my eyes.

And I started thinking about all the different types of emails I could send you.

Emails about scaling ad campaigns.

Emails about attracting quality clients.

Emails about dumb stuff gurus do.

Emails about selling $5,000, $10,000, $25,000 packages and more!

Then one thing lead to another and The Aussie Hermit fell asleep, which lead to more dreams about all different types of valuable email content I’m going to send you over the coming weeks.

OK, so that’s probably not the type of dream you were thinking about.

But it’s all true.

Yes I, The Aussie Hermit, thinks about my emails a little too much.

I even think about them before I go to sleep at night.

The reason?

Because I’m weird.

But also because what I’ve found is that when I’m lying down before bed, if I start thinking about what I want to say in my email the next day, the message flows a lot better.

I think it’s tied to changing of brainwaves when you relax. Alpha waves working maybe? I dunno.

I just know it works.

Whole emails will flow right out of me without much thought.

From there I simply make a mental note of the main points in that particular email, then I write it all out in the morning.

Of course, I could bullet it out on my phone or a notepad in the moment (that would be the smarter option), but bright lights kind of annoy the person sleeping next to me if you know what I mean.

Point is…

Thinking about your emails before you sleep (or a nap) is a great way to ensure that when you go to write it it comes out a lot faster - without any blocks

More:

If we’re talking about writing emails that flow, then one thing you should definitely avoid is looking at your phone before you write (particularly if you write when you wake up like The Aussie Hermit).

This changes your brainwaves and will often block your flow.

I can’t say I’m always the best at this.

But I do notice if I look at social media before I write, the process is much more laborious.

Something to consider next time you pump out an email, a content post, or a podcast.

With that being said…

This is just one of many strategies I teach inside of The 15 Minute client program to help you get your emails done fast even if you’re not a writer.

But probably my favourite one shows you how to get your emails sent without writing a single word.

Even better, the tool you use to do that is free.

Along with that, I show you:

—> 30+ different subject line formulas that  gets prospects excitedly opening your emails…

—> 11 editing tools that transform even the most “hideous” email draft into a veritable winner…

—> 10+ ways to transition from your content to your close…

Plus much more including…

—> Where to get hundreds of emails ideas instantly from the comfort of your computer.

To get clients sending one quick email per day, put your name on the program waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra