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Client Attraction
Mark Twain’s ultimate copywriting tip
There’s a great quote by Mark Twain, declared by some as “the father of American literature,” that goes like this:
“Don’t use a $5 word when a 50 cent word will do”
What does it mean?
Simple…
Don’t use a long/pretentious/complex word when a simpler, shorter, easier to understand word will do.
First, because the pretentious words make you look like an ass.
And second, because the simpler words are much easier for your reader to understand.
And when it’s easier to understand, the message within those words becomes more more clear.
More effective.
More impactful.
And more persuasive.
The same is true with your copy.
Many times when I critique a Coaches copy, all I’m doing is simplifying the language.
Either by saying the same thing in less words.
Or using shorter, easier to understand words.
And by doing so, I make their message much stronger.
Following are 2 recent examples where I did this with clients.
Example 1: Lead Magnet Critique
=====
Everything looks great, [Client Name].
One thing I think can be improved is the name of the lead magnet.
Currently it's, "How to overcome the top 3 objections to sales for female coaches." This sounds like it could be a video training. From experience running a lot of ads, this will increase lead costs.
To fix this, I would position it as a "script" (because that's what it is). By doing this you make it feel more actionable/tangible/easier to use. This will reduce the lead costs.
Finally, I would shorten the name. I think you can say the same thing in less words.
For example...
I.e. The Female Coaches Objection Handling Script.
Or
The Objection Handling Script
Or
The 3X Objection Handling Script
=====
See what I did there?
I just took the same thing and made it easier to understand by reducing the words.
Let’s now look at this second example.
Another lead magnet critique.
And, for context, the name of the lead magnet was…
“5 Things You Could Be Ding in the Name of Health that Trigger Binge Eating”
Here we go…
Example 2: Lead Magnet Critique
=====
Title is a bit too long. It won't fit in a FB ad.
Truncate to something like...
“5 Binge Eating Triggers that Cause a Downspiral”
=====
Simple, right?
So when you’re critiquing your headlines, your emails, your lead magnets, or landing pages, ask yourself…
How can I simplify this copy?
How can I use shorter words?
And how can I say the same thing with less words?
Do that, and you’ll more than likely increase the response/conversion rate of your marketing materials.
With that being said…
I understand for Coaches not experienced in copywriting, doing the above is easier said than done.
But, unfortunately, it must be done .
Because having a clear, persuasive message is exactly what you need to get clients.
That’s the bad news.
The good news is, that’s exactly why my clients hire me
You see, I can spot message problems like the above from a kilometre away.
Whether the Coach is using complex/fluffy language, or their hook is off, or they’re speaking to frustrations that won’t resonate with the market, or some other fundamental problem - more often than not, I can spot it.
Most important…
I can tell you exactly what to say to fix it.
So…
If you’re looking to get more clients, and you’d like help crafting a more persuasive message, then maybe The Ol’ Aussie Hermit is what you need?
I have a program called “The 15 Minute Client” that takes you through all the fundamentals of getting your message right.
From getting clear on your market, to crafting your offer, to creating a lead magnet that gets quality leads onto your list - it’s all in there.
Along with that, I show you how to turn that list into clients sending one just email per day.
And yes, I critique your emails in the program, too.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
The raw truth about retargeting ads
The Aussie Hermit loves steak.
Porterhouse steak.
Scotch fillet steak.
Rib eye, t-bone and sirloin steak.
Any and all steak.
So much so, I just got a new bbq to cook my steaks.
And, what I like most about steaks are, you don’t need to do much to make them taste great.
Simply chuck a fresh, juicy cut on the grill and you’re pretty much good to go.
You don’t even really need salt it if the cut’s good enough.
But of course, I do as that enhances the flavour.
So why does The Aussie Hermit bring this up?
Because an advertising campaign works the same way.
If you want to make it convert, it’s all about steak, not the salt.
Here’s what I mean:
Many Coaches come to me wanting a campaign that gives them great returns.
And, one of the things they always ask about and are always concerned about, are their “retargeting” ads.
This is usually because they’ve heard 1001 Facebook gurus blabber on about them.
Here’s the raw truth about retargeting ads:
They’re the “salt” of your campaign.
They’re not there to make it taste great - they’re there to enhance the flavour.
Meaning…
They’re not there to make your campaign convert - they’re there to enhance the effectiveness of your already-winning campaign.
When I run ads for clients, setting up retargeting is the last thing I do.
And I only do it after the cold traffic is converting.
The reason why is, retargeting will only get you about 10% more leads and sales. Sometimes a bit more. Sometimes less.
Either way, 10%-15% ain’t much.
So if your campaign isn’t making a great return before any retargeting is added, it’s doomed to fail.
With that being said…
I don’t even teach retargeting in my 15 Minute Client program.
If a client asks about it I’ll explain how it works.
But my goal for you is getting clients (and a successful ad campaign) in the shortest time possible.
And you don’t need any retargeting for that at all.
As mentioned…
90% of your success (and revenue) comes from converting the cold traffic. So that’s what we focus on.
The rest of the advanced stuff we talk about later (if you want) once your calendar is packed with clients.
So…
If you want to learn the absolute minimum you need to know to turn paid traffic into clients, then maybe my 15 Minute Client program is for you.
I don’t teach you fluff.
I get straight to the point.
And I show you - with step-by-step frameworks - how to build your list with quality leads, and how to turn that list into clients with one daily email.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
A poker machine that pays out almost every spin?
Way back when The Aussie Hermit was in college, I worked at a football club pouring beers for a bit of side cash.
And, in Australia, a lot of our clubs have poker machines (AKA: slot machines).
They’re a huge revenue raiser. And a big problem as they’re easy to get addicted to (probably why the US only allows you to gamble in a couple of states. Smart!).
Anyway…
Every shift I worked, I always saw the same people gambling.
Whether it was a Monday, Tuesday, Wednesday etc - they’d be spinning the pokies.
And, I remember this one night I was working, it was a Thursday night (Thursday was a big day because that’s when welfare checks get paid. So there’d be a lot more people gambling that night). And this guy had been on the poker machines from about 7, and it was now 10.30pm.
And, he hadn’t won anything.
Then, all of a sudden, his machine starts going crazy.
It’s starts flashing.
Making all these loud noises.
He won!
The guy actually won over $10,000.
I couldn’t believe it.
And, I don’t think he could either!
But do you know what he did next?
Did he take his $10k check and run?
Nope.
What he did was, he got his 10k and went straight back to playing the pokies!
I kid you not.
So sad.
And, while I was thinking about this story, I had to laugh.
The reason?
Because it kinda reminded me of how I used to run my business years ago.
Just like this man, I was “playing the marketing pokies” every day.
I was spinning the slots.
Hoping.
Praying for a “big win” (AKA: a big client).
And when I eventually got a big win, what did they do?
I’d celebrate for a few minutes, then go right back to playing the pokies again.
It’s a scary, and stressful way to run your business.
I hated the unpredictability.
I hated no knowing when or when my next client would come from.
Fortunately, I never have to worry about that anymore.
You see, I’m lucky enough to have found a super simple method to get a consistent flow of clients - forever.
No matter the economy.
No matter what the government does.
No matter if Facebook shuts down over night.
Here’s how it works:
Step 1) Consistently add quality leads to your list.
Step 2) Consistently send an email to the list that adds value and has an offer to work with you.
And that’s it.
As long as you send emails to your list consistently with an offer they actually want, you’ll get a consistent flow of clients.
It’s like playing like the pokies, only, instead of losing 90% of the time, you’re winning 90% of time.
And that’s the type of game The Aussie Hermit loves to play.
With that being said…
If consistency in clients is what you’re after, then you’d like to give this method a try?
I have a program called The 15 Minute Client.
And inside I show everything you need to send winning emails from day 1.
Along with that, you’ll learn how to craft your offer, create your opt in pages, and drive traffic so you get leads every day.
To know when spots open next, simply put yourself on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Why referrals are overrated
Everyone loves referrals.
But, The Aussie Hermit thinks they’re overrated.
Sure, there’s a bit more trust when they come to you.
But the truth is, the prospect has no idea who you are or how your system works.
This is not a good place to be for a Coach.
The reason?
Because it means you still have to educate them on how you get results and why you’re the best choice.
Then you have to sell a high ticket offer.
Not an easy thing to do in a 60 minute sales conversation - even with a referral.
And this is why, whenever I get a referral, I tell the prospect to get on my email list.
Go through my content.
Read my emails.
Get to understand who I am, how I get results, and why I’m the solution for their problem.
Then I tell them to jump on the waitlist if they’re still interested.
Does this delay the sale?
Absolutely.
But it also makes that same sale a lot easier when they eventually do reach out.
In fact…
What might have been multiple sales calls, turns into a 15-20 minute chat because the referral is now sold on you and your system.
They know who you are, what you have, and how it’ll work for them.
The other reason I tell referrals to get on my list is because The Aussie Hermit is an acquired tasted.
Don't want them shocked when I start referring to myself in the third person on coaching calls.
It might be a bit too much.
Better to find out things like this reading my emails than after they’ve invested a ton with me.
Now, am I telling you this strategy because you should do the same?
No, that’s just what I do.
Some Coaches don’t have an email list they send to regularly.
So following this approach would be a great way to kill the referral.
Also, some Coaches are in a place where they need clients right away.
If that’s the case, I’d recommend getting on the phone with them.
You simply don’t have the luxury of waiting.
With that being said…
If you need clients right away, then there are bigger problems to be more concerned about than deciding whether to put your referral on your list or jumping on a call with them.
Namely, getting consistent sales appointments.
If that’s you, then maybe The Aussie Hermit can help?
I have a program called The 15 Minute Client.
And it shows you how to get pre-sold prospects regularly booking in your calendar sending just one email per day.
You don’t have to be a copywriter (I give you frameworks).
You don’t don’t need to have a list (I help you build one).
You just need to follow my advice inside and show up each day to send your email.
Do that, and you’ll get clients.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
The “anxiety rollercoaster” of running a coaching business
For the first 3 years of running my coaching business, The Aussie Hermit was in a constant state of anxiety.
I’d wake up, and there it was to greet me…
I’d go to sleep and there it was to see me off.
Every day, over and over again.
At one stage I was riddled with so much anxiety (because I’d landed just 1 client in 12 months) that I’d constantly eat M&M’s and croissants to numb the feeling.
Each day I was on this up and down anxiety rollercoaster and, to be quite frank…
It sucked balls.
However, I also know the only time I got relief from that anxiety was when these 2 things happened:
First, I took action.
What I noticed was, whenever I was anxious or overwhelmed, if I sat down and created a plan the negative feelings would diminish significantly.
I do this even to this day.
In fact…
Just last week I had a client’s ad campaign completely die on me out of nowhere.
One day it was working beautifully, the next day, not.
And, all the typical things I do to restart it didn’t work.
At first I was stressed out.
But then I sat down, and I created a plan.
I wrote up an email to the client.
I told them exactly what I needed from them in terms of creative and funnel tweaks.
And when I did that, the stress subsided immediately.
Now everything is moving forward in the right direction.
So a plan on paper will you help you get clarity on the steps to solving your problem (i.e. the steps to getting more clients), plus, it’ll help you distance yourself from the problem.
Seeing it on paper shows you that it’s not a big problem after all - and that it can be overcome quite quickly.
Next:
The second thing I did to reduce anxiety was, I got clients.
This one's obvious.
But whenever I signed a new client, my anxiety and overwhelm would disappear altogether.
The problem was…
Because my approach to getting clients was haphazard, devoid of any system, clients were few and far between.
And that meant cash flow would dry up fairly quickly, bringing back to that same state of stress and overwhelm.
This is got to be the worst place to be in business.
But the key to getting away from this is creating a system you can rely on to get clients consistently.
You must be able to rely on this system to bring you clients.
If you can’t rely on it, you’ll always be on the up and down anxiety roller coaster.
The good news is…
Creating a consistent system is quite straightforward (as long as you don’t try to “guru complicate” it).
Here’s all you need:
- 1 ad that brings in consistent, quality prospects onto your list, and…
- A daily email that entertains, educates and invites them to work with you.
I wish I had just focused on these 2 things in my first 3 years of business.
I wouldn’t have had to beg my family for money.
I wouldn’t have had to go into debt.
I wouldn’t have put on 25lbs of fat.
And, I wouldn’t have had to live in that constant state of stress.
Business is straightforward when you boil it down to these 2 steps.
It’s when you add all the other stuff (webinars, tripwires, book funnels, complex automations etc) that it starts to get complicated.
So remember those two pieces of advice…
Take action when you’re stressed, and have a system you can rely on.
With that being said…
I can’t help you with the former, that’s up to you.
But I can certainly help you with the latter…
And that’s what my 15 Minute Client program is all about.
Inside, I show you how to get a consistent flow of great clients with a list building ad campaign, and one simple email per day.
Along with that…
I give you proven templates and scripts and frameworks for pretty much everything. I even give you script to close your clients.
So if a consistent system is what you’re after, and you like the sound of getting clients sending just one email per day, then put your name on the waitlist to know when spots open next:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Clients who love to fight
Nothing gets The Aussie Hermit’s undies in knot like a client who invests in my program, then fights me on my advice.
I just don’t get it.
Why would you apply for my program…
Tell me you need help…
Invest a substantial amount of money…
Then tell me why what I’m telling you won’t work?
Isn’t that why you’re in the program?
Because you lack the knowledge to get the clients you’re after?
It's crazy.
Let me give you an example:
Recently, I was having a conversation with a client.
And, I’ll be vague here as she may be on my list.
But, basically, she came to me with a funnel that was getting her the wrong type of leads.
Dead broke lookie-lous.
She’d spent a bunch of money on ads, and hadn’t made any sales.
So I took one look at her funnel and told her exactly what the problem was, and what needed to be fixed.
(It was just a simple headline tweak)
Then she proceeds to fight me for the next 15 minutes on why it won’t work.
Further…
She comes back the next week, without having made my suggested changes, then fights me again for another 15 minutes.
What did I do?
I didn’t back down.
I told her (in so many words), “go do this one test, and if it doesn’t work, then we can try your suggestion.”
The result?
Here’s what she said to me a few days ago in a private message…
“Hi Luke... here is my latest FB Ad information:
$204.28
48 hours approx
139 Clicks
$1.47 CPC
2.16% CTR
3 (calendar) bookings
45 (email) signups”
That’s right.
She spent just $200 and got three qualified prospects booking in her calendar.
In other words, the campaign converted instantly, just like I said it would.
Here was my response…
“Your stats look amazing
Leads for less than $5 and already getting 3 bookings is a great result
I would keep the ads going now at a daily budget you can afford
Then simply focus on closing those people (and making sure they show up)”
The lesson here?
If you work with The Aussie Hermit, please don’t fight me.
Just do what I say and you’ll get clients.
To know when spots open next for my 15 Minute Client program, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Selling the “sizzle” of coaching
Today I was having a conversation with a client.
And for context, she’s a dating Coach for divorced women.
And, she was struggling to come up with an offer to get people on the phone.
(Sometimes I’ll brainstorm with clients different offers/ways to get prospects to book a call, instead of the boring old “strategy session” or “discovery session.”)
Initially, the offer that she was using to entice people to book was:
“I’ll show you how to avoid the traps of sabotaging the dating experience.”
But the problem with that was, it was giving the prospect what they needed, not what they wanted.
Plus, it was feature focused, not benefit focused.
So I said…
“Is that what they really want? Or is that what you know they need?
For me, what they really want is probably something like...
How to attract 3 quality men this week (not saying you can promise this in a 15 minute call, just giving you an example on how to think like your prospect.)
Or...
How to Have a 1st Date Conversation that Gets Him Chasing You
etc.”
Here’s what she said…
“I’m struggling just a bit here. My client isn't desperate for a date, she's desperate not to get hurt again. She really wants to attract someone who's genuine and not just into the chase. That said, how about changing the thank you page offer to: 'How to have a 1st date conversation that will leave him wanting more'? It seems a little more empowering. Thoughts?”
My response?
“If she doesn't want to get hurt again, why not have something like...
How to Tell if You're Compatible on the First Date
Or
5 Signs He's Not Worth the Time
Or
How to Tell if He's Not Worth the Time in 15 Minutes
Etc”
Notice what I did there?
Notice how my examples are more desirable than "avoiding traps of self sabotage?"
Why?
Because I simply took what she told me the market wanted, then I gave it to them.
And that’s all marketing is.
Sell them what they want. Give them what they need.
Or another way of saying that is…
Sell the sizzle, not the steak.
Of course, this is easier said than done.
And that’s why Coaches hire me to help them attract more clients.
Because after working with thousands of Coaches over the years, I can analyse very quickly what needs to be said, and why. And then I can tell you very specifically what needs to be said to make your campaigns convert.
With that being said…
If selling the sizzle and creating a better marketing message is something you feel like you need help with, then maybe The Aussie Hermit can help?
To know when spots open next to my 15 Minute Client program, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Why gurus get clients oh so easy
Have you looked at a guru and wondered…
“Why is it so easy for them to attract clients?”
I did for many years.
And, what annoyed me the most was that their marketing message and even program wasn’t as good as mine.
How do I know?
Because for years I ran ads for some of these top level Coaches (and still do).
And what I found not-so-funny was that, when I wrote and ran their ads, they converted like crazy.
But when I wrote and ran mine?
Results weren’t anywhere near as good.
Weird, right?
So why do these top level coaches - with marketing messages and programs that often aren’t as good as yours - still attract clients?
The truth is, there are a few reasons.
One is positioning.
They’ve just been at the top of the totem pole for so long - with people seeing their ads and emails every day - that prospects just gravitate toward them.
They naturally assume the guru Coach is the best because they simply see them all the time.
This is why the big brands spend billions on marketing to get their ads and logo everywhere.
It’s all about positioning, my young Hermite.
The second reason is really why I’m writing this email today.
Because it’s the second reason that took me a lot longer to figure out.
Here’s how it works…
Take a look at a fairly new coach.
And take a look a guru coach in that same industry.
Then watch how they speak.
Watch how they talk about their subject.
Watch how they sell over the phone or on a webinar.
And watch how they present their message on camera, on podcasts and in their emails.
What do you notice?
Here’s what I notice…
One delivers their message with certainty, and the other with uncertainty.
One is certain they can get results, and the other not so certain.
And this certainty is what attracts clients to them.
One of the biggest improvements to my own campaigns is not creating a better marketing message.
As mentioned above, I’ve been able to write great marketing messages for years.
For me, what has been the biggest difference - and why I find it easy to attract and sign clients now - is because I speak with certainty.
When a Coach comes to me with a marketing or sales or funnel problem, I can tell you - within an instant - exactly what you need to do to fix it.
And I tell you with certainty.
The reason why this is attractive is because - as Jay Abraham says - people are silently begging to be lead.
And who do you think they want to be lead by?
A Coach who’s 100% certain or a Coach who’s uncertain?
The answer is obvious.
But here’s the question…
How do you communicate with certainty?
For me, it’s all about clarity.
The reason why I’m so certain in what I say is because I’m clear.
I’m clear on exactly what needs to be done to get certain marketing results.
I can tell you, without hesitation, what needs to change in a funnel and why.
What needs to be tweaked and why.
Or what needs to be said and why.
I’m certain.
However, if you ask The Ol’ Aussie Hermit, “What do women want?”
Well, then I start to second guess myself.
Then, I start to think.
Then, I start to become uncertain.
Even if I’m not literally “uming” or “ahing” or bumbling around, just by the fact I pause or don’t answer quickly enough my uncertainty is obvious from non-verbal queues.
Just ask Alana.
Point is…
When you’re clear on your subject matter and how to get results, you become certain.
And that’s why becoming certain is not an overnight thing.
It’s something you attain after working with clients, in many different scenarios, to get results.
There is, however, one thing you can do each day that helps give you more clarity, which leads to more certainty.
That one thing?
Writing.
I was just speaking to a client about this yesterday…
What I love most about writing is how clear it helps me get on how I get results for my clients.
Nothing works as well to give you clarity.
Not podcasts.
Not videos.
Or any other form of content creation.
Writing, and writing alone, is numero uno to help you get clarity.
And this is another reason why I love sending daily emails.
Each day I get to sit down and get clear on how I get results.
I get to think through my methodology.
And that gives me certainty.
Think of it this way…
The more emails you write, the more clear you get.
The more clear you get, the more certainty you have.
And the more certainty you have, the more attractive you become.
Finally…
The other great thing about email is that you get to end with a call to action to work with you.
It’s not just writing for clarity.
You’re also writing to get clients.
And when it comes to getting clients, I find there are no other methods that come close for simplicity and profits.
When you follow my approach, all you have to do is send out one email to your list per day, and you can get a consistent flow of clients lining up to work with you.
So if more certainty and clients is what you’re after, make sure to put your name on the waitlist to know when doors open next to my 15 Minute Client program:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
When watching men in lycra finally pays off
| You probably wouldn't have guessed it... But The Aussie Hermit is a wrasslin' fan. That's right. Between hiding in the man cave and trawling through conspiracy theory forums… I'll watch an odd WWE match with men in lycra. Seksy, eh? But, despite what you think about the WWE, they’re a very successful company. And that means they can teach us many important business lessons. For example… One of the things I’ve noticed with WWE is their willingness to mention UFC on air. Not in a bad or disparaging way. Neither in a positive way. But if it’s relevant to the story, they won’t shy away from it. Which is weird right because they’re trying to attract a similar audiences - those interested in fighting. So why would you talk about a perceived competitor so openly on air? Well, WWE know know no matter how big UFC gets, and no matter how much they mention it, it won’t impact their viewership. If anything, it’ll probably increase their viewers. And, there are a few reasons for this, but the big one is… They have different positioning. Meaning… Even though they’re speaking to a similar crowd, they have positioned themselves as “wrestling entertainment,” and not an actual combat sport. And by doing so, they’ve carved out their own space in the market. This now gives people a reason to watch them as well as UFC. Funny thing is, there was a time when the WWE didn’t want to mention UFC as they believed they were a direct competitor. In fact, at one stage it even looked like they were trying to go head to head with them. This would have been a big mistake. So what they did was simply shift their positioning to differentiate themselves. Very smart. But what can we learn from this? Well, it’s simple… You want to do exactly the same thing with your coaching business. You want to carve out your own space in the market so no matter what perceived competition comes along, you continue to give your prospects a reason to choose you. How? Well, there are two main ways I often talk about. The first, is, you want to pick a niche. But focusing on a small segment of the market you’re able to speak more specifically to their unique challenges and problems. It’s like saying “hey do you need help with your marriage?” Vs “hey, do you need help in the bedroom?” One is a broad problem and the other is specific problem. One tries to speak to a larger crowd, the other a smaller crowd. One makes it hard to stand out, the other makes it easy. Etc. This is the way I teach in my 15 Minute Client program. It’s much easier to stand out by picking a niche than the second way. And that is, you need a “unique mechanism.” I’m not going to go into this in this email. But suffice it to say, this is a much more sophisticated approach to marketing that allows you to stand out in a crowded marketplace. I recommend this option only if you’re already doing at least 100k/mo. The final, less talked about way to stand out that I rarely mention is to use your personality. The reason? Well, what you have to understand in coaching, is the prospect is buying you as much as your product. So by putting your true self out there, you give those that resonate with you a reason to buy from you over your competitors. And because it’s your personality, no one can ever replicate you… or duplicate you… or ever be you. So you’re safe from competition forever. What’s the best way to do this though, right? Well, if you’re using a guru funnel, it’s nigh on impossible to show people the real you. After all, most guru funnels try to pitch a call like 10 minutes after they click your ad (i.e. a lead magnet to consult funnel, consult funnel, webinar funnel, 5 day challenge funnel etc). I’m exaggerating about the “10 minute” part, but you get the point. You simply do not have the time to stand out with your personality using a guru funnel. That, however, is not the case with email. You see, with every email I send, I build know like and trust. Further, I reveal a different part about my methodology, my credibility, and of course… My personality. So with every new email you’re standing out more and more in the mind of those on your list. And that means with every new email you’re giving them another reason to choose you over others. I cannot tell you how many times I’ve got on a sales call and had people tell me how much they feel the same way that I do about their kids, their views on business, or just what they like to do in their spare time. They do this because they resonate with my personality. And that’s a big reason why they buy from me - and why they’ll buy from you, too, if you follow the same strategy. With that being said… The formula I teach for writing emails inside the 15 Minute Program shows you how to bring out your personality in every email. In fact, it’s something you don’t have to think about. It’s just a natural part of the email writing framework. Along with that, you’ll learn how to make the emails entertaining, valuable and above all, profitable, so you get clients lining up to work with you. To be notified when spots open next, add your name to the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
How even low-IQ Coaches can make it big
Following is a quote I read on Twitter from "The Wallstreet Playboys"...
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"For anyone with a 130+ IQ, if they spent as much time doing as they do thinking…
They’d make millions more.
Overthinking is a disease for the intelligent that needs to be managed"
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So true.
And, you know what's also true?
Coaches have the same problem.
I see it all the time.
And, The Ol' Aussie Hermit used to struggle with this big time as well.
When I first got going as a Coach all I would do is think, think, think and think some more.
The reason?
I was afraid to make a mistake.
For example...
I was afraid to choose a niche - so I would think.
I was afraid to choose the wrong marketing strategy - so I would think.
I was afraid to put my content out there - so I would think.
I was constantly thinking - going back and forth in my mind trying to figure out the "perfect" direction.
And you know what?
No matter how much thinking I did - I was never 100% certain. And because of that, I would never move forward.
I wasted months crippled with fear.
Now, after all these years I’ve learned an important lesson…
"Movement beats meditation."
(Credit goes to Matt Furey for that saying)
The truth is - you won’t know what the right niche is, or what the right marketing strategy is, or what the right content is until you take action on it.
It’s part of the game of success.
Like it or not - it’s what you signed up for when you became a Coach.
So don’t let overthinking and fear hold you back from the success and the clients you deserve.
Move.
Take action.
It’s the only way to get what you want, and it’s how even low-IQ Coaches can make it big!
With that being said...
If you find yourself stuck, meditating on what to do to get clients, I find the easiest way to move forward is to choose something that's proven...
One that's simple to make work...
And one that doesn't take up much time.
Enter The Aussie Hermit's "15 Minute Client" system.
With just one daily email you can get prospects applying to work with you even if you're unknown.
Of course, there is some setup involved.
First we make sure you have a great offer that's going to sell...
And then we setup your autopilot list building campaign.
But once that's up an running, then the only thing you need to do to get clients is your one daily email.
To know when spots are open next, put yourself on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
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