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Client Attraction
My cringey 2013 LinkedIn DM strategy
Before Facebook direct messaging (“DM’ing”) was a thing, there was LinkedIn DM’ing.
And, it was one of the many useless strategies The Aussie Hermit implemented to try and get clients back in the day when I was struggling.
At least, the way I was taught was completely useless.
Here’s how it “worked”:
Step 1) “Connect” with a prospect on LinkedIn…
Step 2) Send a message to introduce myself.
Step 3) Pitch a call to see if there’s a potential JV relationship
Step 4) Don’t talk about potential JV relationship on the phone, instead pitch your services.
That’s right.
The old “bait and switch” strategy.
And yes, it’s one that I was one of the many terrible strategies I was taught by my first business coach.
And, unfortunately, it’s one that I implemented for many months without so much as a nibble of a client.
Funny things is, as I was writing this email I went onto LinkedIn to see if I could find one of these old messages I sent.
Good news for you - I did!
Bad news for me - it’s super cringey.
So let’s all laugh now at a script The Aussie Hermit used to try and get clients with LinkedIn DM’ing:
====
Dec 12, 2013 - Initial Reach Out
“My name is Luke and I wanted to reach out to you personally. Your profile caught my eye when I was doing research on LinkedIn for my companies Certification Division because of the fact you're located in Manchester.
Ian, I'm looking to expand my company into new markets and would really love your opinion on the coaching/consulting market in your region. Especially around your area of expertise as a Marketing Coach.
How do you find the market there? Challenges/frustrations getting clients?
I'm doing all this because when I launch my Elite Entrepreneur Certification Program into new regions I'd like to know that there is a market there for it haha.
Also, because just like me I know your time is incredibly tight, and the fact that I appreciate your valuable advice on these two quick questions I'd love to be a resource for you. So if you tell me a bit more about what you do and your ideal referral, I'll be able to recommend them straight to you.
My private email is [EMAIL].
Please feel free to send to that directly.
I look forward to hearing from you Ian, and I hope you have a great day.
Cheers,
-Luke”
====
Yes, I really wrote that.
Also, not even a “Hey Ian” at the beginning.
What was I thinking?
Embarrassing.
But wait, there’s more…
====
Dec 24, 2013 - Follow Up Script
“Just following up from last week to make sure you received my message and to see if you'd like to get in contact and support each other in business.
My private email is [EMAIL].
Regards,
-Luke
p.s. have a merry xmas 🙂
p.p.s. here's a cool article I just came across I thought you might like - [LINK TO ARTICLE]”
====
Talk about cringe.
Also, do you notice the follow up email is on the 24th of December?
Talk about desperate.
What’s sadder, though, is that I actually thought this “bait and switch” strategy would work.
Man, I really was clueless back then.
And that’s the first reason I share this story.
Because if I can make it as a Coach with no idea, then you can, too.
The second reason I share this story is because you shouldn’t bait and switch.
That’s dumb and dishonest.
Also, it will never get you any clients.
People will think they’re talking to you for one reason, then all of a sudden they’re in the middle of your pitch and realise your ulterior motive.
It’s super sleazy.
Don’t do it.
Learn from 2013 Aussie Hermit.
Finally, the third reason I share this story is because whether it’s LinkedIn DM’ing, Facebook DM’ing, Insta DM’ing or some other form of DM’ing…
It’s typically a huge waste of time.
I speak with Coaches every week who try to attract clients by going into Facebook/LinkedIn groups (or some other type of forum), and then private message those prospects to try and get them on the phone.
Almost always this leads to hours - and hours - of wasted time…
—> Commenting/posting in groups for not much response…
—> Having lots of private convos that lead to nowhere, and if they do manage to book an appointment…
—> Lots of sales calls that don’t convert.
Again, it’s a lot of work for little gain.
The other terrible part about DM’ing is that it doesn’t position you as an expert
Sure, the prospect may have seen a couple of posts or comments where you added value in a group, but does that mean they see you as an expert they’re willing to invest $3k+ in?
Doubtful.
And the (lack of) results I’m seeing from Coaches backs this up.
Forget about DM’s.
There are better ways you can spend your time.
An obvious example is sending more emails.
I wish I could go back in time and meet myself back in December of 2013 so I could give that advice.
The first thing I’d do is walk right up to myself and slap me right in the face.
Then I’d slap me again and say, “Stop it! Stop bait and switching you loser!”
After that, I’d grab me by the shoulders (probably crying by this stage), shake violently back and forth and yell…
“All you have to do is build and email your list you idiot!”
And then I’d slap me again for good measure.
Point is…
I wish I had just focused on building my list and emailing my list.
And the reason why is, with this simple strategy you:
—> Attract prospects to you (no chasing them down in groups)…
—> Position yourself as an expert (because each new email demonstrates your knowledge and expertise)…
—> Filter out the dud prospects before you chat (as email allows you to send everyone to an “application” form before your call)…
And for all these reasons (and more) building your list and emailing your list saves you a ton of time.
So much so, I can literally build my whole coaching business off one email per day.
And I do.
But had I just done this back in 2013, I’d be years ahead of where I am now.
And most importantly - I wouldn’t have struggled so much.
(The embarrassing stories do make for good emails, though)
With that being said…
If you’re currently doing DM (or even “organic”) style strategies to get clients - and you’re tired of putting in so much time for so little return - then maybe The Aussie Hermit can help.
I have a program called The 15 Minute Client.
And it shows you how to…
A) Build your list on autopilot with quality leads, and…
B) Email that list each day with value, and an offer to work with you.
Along with that, I help you get clear on your market in the first module. That way, when you write your message (whether for your ad, lead magnet, emails and more) your campaigns actually convert.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
How to get your market to tell you what words will make them buy
This past weekend The Aussie Hermit did a workshop to a group of about 100 Coaches.
The title of that workshop?
How to Get Your Market to Tell You What Words Will Make Them Buy
And, the reason I chose this topic is because we Coaches tend to have challenges getting our message right.
We struggle with:
—> Saying the right things in our ads to make people click…
—> Crafting the right lead magnet to get dream clients subscribing…
—> Writing emails that book appointments and more.
And because of that, we struggle for clients.
It’s true, having the right copy is one of the most critical pieces to making your campaigns convert.
But what’s also true is that you don’t have to be good at writing to be a great copywriter.
So much so, you don’t even have to come up with the right words to say - your prospects will just give it to you.
And this is exactly what I told these Coaches this past weekend.
Over the years I’ve been hired to write sales letters, VSL’s, webinars, emails and more (some for very high level Coaches including Bob Proctor, Mike Dillard, Ryan Moran, Grace Lever and more).
And the way I made those campaigns convert was not by staring at a blank piece of paper and magically coming up with “great copy.”
No.
The way The Aussie Hermit created successful campaigns was to research the market extensively before I ever wrote a single word.
For example…
I’d look in forums/groups for what the market was talking about…
I’d research my client’s competitors to see what they were saying in their campaigns…
I’d review my client’s current/paste winning messages and take note…
I’d analyse past reviews, testimonials, surveys, call transcripts and more.
And I did all of this because I knew the key to writing great copy is to let the market tell me - in their own words - exactly what they were struggling with and what they wanted.
Then from there I simply use their own words to reflect back those struggles and desires.
A great example of this is a weight loss ad that I recently wrote for a client.
After doing research I discovered that the market we were speaking to (women between 35-55) didn’t want to look like a “super model.”
They simply wanted “their old body back.”
They wanted to look and feel like they did before they had kids, or when they were in their early 30’s before they put on weight.
I also discovered through my research they were “regular mums” with a full-time schedule who didn’t have time to:
—> Count calories...
—> Bust themselves in the gym, or...
—> Create multiple meals for themselves and their family.
Plus, they also didn’t want to give up their favourite foods.
So you know what I did?
I simply reflected these things back to them in the copy - using their exact words.
Let me give a taste of the beginning of the ad...
====
“30,000+ women have used "The 3-Day Diet" to transform their bodies without sacrificing any of their favourite foods.
These are regular mums with a full-time schedule who don't have time to:
—> Count calories...
—> Bust themselves in the gym, or...
—> Create multiple meals for themselves and their family.
And yet, they've been able to get their "old" body back after years of dieting struggle.”
====
Point is…
I didn’t come up with the copy.
I did the research and found out what the market wanted/didn’t want, then I simply reflected that back to them in the copy using the exact same words they used to describe those wants and needs.
So you can see…
Writing a winning message is actually quite simple when you approach it this way.
You don’t have to be some amazing writer.
You just simply have to do the research beforehand and your market will tell you every word you need to use to make them buy.
With that being said…
This is literally the first thing we do together in my 15 Minute Client program.
Before you set up any landing pages…
Or build your lead magnet…
Or launch your list building campaign…
Or even craft your offer…
I show you how to research your market extensively so that when it comes time to do all those things above, you don’t have to think.
You know exactly what to say in your campaigns to make your prospects opt in to your email list and book appointments with you.
Of course, you also have me by your side to review any copy you put together.
That way, it has the best chance of converting right out of the gate.
Either way…
You build your campaigns on a much more solid foundation where you know you’re giving your prospect exactly what they want.
And because of that, they’ll chase you down.
If that sounds like something you need, then make sure to put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
My 3yr old's guide to client attraction
If you’re a parent, you know how this scene goes…
Your son or daughter asks for something they shouldn’t be having.
You say “no,” and maybe even give a reason why.
They ask again, and again you say “no.”
Then they continue to ask… and ask… and ask… the exact same thing.
They totally ignore your response - like you haven’t said anything - and keep asking until what?
Until you give in.
And let’s be honest, most of the time you do.
At least, I know I do.
Almost every day Indi (my eldest) wants something she can’t have.
Whether it’s an episode of her favourite TV show…
A type of food she shouldn’t be eating…
Or an annoying toy we thought we’d hidden but somehow she managed to find it behind the clothes at the back of mummy’s cupboard.
And when she finds that something she wants, she asks and asks and asks ad infinitum - until she gets it.
She is relentless.
And, as I was handing her another chocolate today against my will, I couldn’t help but think about the lesson in this story. It reminded me a lot about that story in “Think & Grow Rich,” where the young black girl kept asking for “50 cents” until she got it.
And the message across each is that - sometimes the way to get what you want is to simply follow up, and follow up, and follow up relentlessly until you get it.
This may be more true in business than anywhere else.
We all know that most people aren’t ready to buy right away - but will be some day.
And the key to being the Coach they choose to invest in when that day comes is to follow up.
Most Coaches know this, and so they’ll send out an email or 2 per week (sometimes 3) to try and be the one that gets chosen.
But is 1-3 emails per week the best way to follow up?
Well, if you look back at the examples above, I don’t think so.
Here’s why…
Put The Aussie Hermit’s “one email per day” follow up strategy against any other marketing Coach’s “2 per week” strategy and I’ll out earn them every time.
The reason?
Well, it’s simple...
If I’m sending 3x-4x more emails each week it means:
I am adding 3x-4x more value…
I’m educating the market 3x-4x more why they should choose me…
And I’m getting 3x-4x more offers in front of that market to work with me.
It’s just math.
With more emails comes more clients.
With less emails, and less consistent follow up, comes less clients.
More:
In an interview a long time ago Will Smith said:
“The only thing that is distinctly different from me is I’m not afraid to die on a treadmill.
I will not be out-worked, period.
You might have more talent than me, you might be smarter than me, you might be sexier than me, you might be all those things you got it on me in nine categories. But if we get on the treadmill together, there are two things:
You’re getting off first, or I’m going to do. It’s really that simple.”
In other words…
The key to success in business - and the key to clients - is actually quite simple…
You just gotta out-work your competition.
The only difference between me and the other Coach in the example above is that I’m relentless with my follow up.
That’s it.
I’m not the greatest copywriter.
I’m not the greatest marketer.
I’m not the greatest salesman.
And I’m not the greatest businessman.
And yet, because I’m relentless - because I outwork others in my market who couldn’t be bothered sending an email each day - I get the bulk of the clients.
Some food for thought going forward.
With that being said…
The Aussie Hermit can’t make you show up each day to send an email.
That’s on you.
You’ve got to want it bad enough to put in the work.
But what I can do, is make sending emails as easy as possible so that when you do implement your relentless follow up strategy, it doesn’t take a lot of time…
And it doesn’t take you killing yourself on the treadmill (so to speak) to make it work.
Enter my 15 Minute Client program.
Inside I show you:
—> Where to get hundreds of emails ideas every week…
—> How to communicate those ideas in an entertaining and valuable way (so they look forward to your daily emails), and…
—> How to get them done in minutes per day (yes, even if it currently takes you an hour or more).
Along with that, you learn how to build your list on autopilot with quality leads.
That way, all you have to do to get clients is send out one daily email.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
How to attract clients with bananas
A few years ago, The Aussie Hermit was critiquing this Coach’s sales letter.
And, in this letter she went into a little bit of her story about how she used to struggle to get personal training clients.
So much so, she resorted to some super (self confessed) cringe-worthy strategies.
One of those cringe-worth strategies?
It’s almost too unbelievable to believe.
Here’s what she did…
She hired an adult banana suit.
She got dressed in said banana suit.
She then proceeded to go down to the local train station each morning to hand out bananas with her business card to try and get clients.
I kid you not.
She literally gave people bananas.
Talk about courage!
And talk about desperation.
When I read that I must admit, I laughed a lot (she told it in a way that was poking fun at herself). But I also felt empathy for her.
You see, The Aussie Hermit know’s exactly what it’s like to be so desperate and so… clueless about client attraction, that you end up trying stuff that, while creative, is bound to fail (sometimes spectacularly).
For example, back in 2013 I lived in London for about 12 months.
And, toward the end of my time there I resorted to some desperate client getting tactics of my own (I’d only landed 1 client in that whole time I was there).
One of those tactics?
I went door knocking.
I literally went from restaurant to restaurant trying to sell my services. Now here’s the kicker…
I was so desperate that I wasn’t even trying to sell coaching - I was trying to sell "mobile websites." These were apparently the "hot" thing, and a friend of mine said selling them to local businesses was "like shooting fish in a barrel."
The results?
I didn’t sell one!
For hours and hours, I went from door to door and while I got a few nibbles, I didn’t make one sale.
How depressing.
And it wasn’t long after that that I returned to Australia with a ton of debt, and still no new clients.
So the reason I tell you this is to show you that those who are successful now, were probably pretty clueless at one stage. And that’s OK. Because we learn, we move forward, then we succeed.
So if you’re struggling to get clients and your approach is a little haphazard like The Aussie Hermit was - don’t stress.
It’ll come together for you.
The key is to find 1 strategy - just 1 - to implement that will bring you consistent clients (and preferably one that doesn’t require a banana suit).
All it takes is 1 strategy.
Not 10.
Not 2.
1.
Then you can add more later.
With that being said…
If you ask which strategy I prefer, well, if you’ve been on my list for any length of time you know I like to keep it simple.
Here’s how I help Coaches get more clients…
Step 1) Build your list with quality leads using paid ads…
Step 2) Email that last every day and…
That’s it.
There is no step 3.
It’s that simple.
That’s really all it takes.
That’s the one strategy I’ve now used for years, taught for years, and the one strategy that will work for years to come.
If you want to learn it in detail, well that’s exactly what I teach inside my 15 Minute Client program.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
My Bob Proctor ad
Many moons ago, The Aussie Hermit was a “gun for hire” copywriter.
Facebook ads…
Sales letters…
Webinars…
I did it all.
And one of the most exciting moments of my copywriting career was when I was hired by an agency to write some ads for Bob Proctor.
(Arguably one of the most well-known Coaches in the world, second only behind Tony Robbins)
Unfortunately, though, the first one I wrote got less than stellar results.
Hardly any sales and leads out of KPI.
Obviously, I didn’t want that to happen again.
And so the next one I produced, I went through a much deeper research process to ensure it converted - and converted well.
Here’s what I did:
—> I went through a ton of Bob’s videos so I could get the right language he used…
—> I went through a ton more research about the market to get even clearer on their pain points and desires…
—> I went through a ton of reviews about the product to know what language customers used to describe what they loved about it…
—> I went through a ton more information about the product to know how it fit in with what the market wanted…
Plus more.
In other words, I did a lot more research about Bob, the product and the market.
And then once I had all that knowledge swimming around in my head, I wrote another ad.
The result?
A couple of million in sales and an ad that went viral.
But the reason I tell you this is to share a bit about the process I went through.
If you want any type of marketing campaign to convert (ads, emails, webinars etc), you need to go through a deep research phase in the beginning.
You need to know your market, your product and how they fit together.
This is something we Coaches often don’t put enough time into, but it’s absolutely critical to your success.
Do the work and you’ll reap the benefits.
AKA: the clients.
The good news is, you really only have to do this “in depth” work once.
Then from there, you can sporadically update your research notes as you learn more about your market and more benefits about your product you know your market wants.
This is what The Aussie Hermit does.
I’ve had a very clear idea on my “dream client avatar” for a long time now, including how my product meets that dream client’s needs and desires.
However, because I’m always having conversations with clients or new prospects on the phone, I’m always learning new things.
And so when something stands out (i.e. a new frustration or a new product benefit), I’ll write it down.
Then I’ll typically use that to write some emails about.
The point is…
You’re always researching.
Always learning.
But in the beginning of trying to make your campaigns convert online is when you want to put a lot more work in.
Do that, and you'll reap the rewards.
With that being said…
In the very first module of The 15 Minute Client program, I take you through my “Ultimate Research Rolodex.”
And inside it shows you the same process I used when researching markets as a copywriter.
It shows you where to look.
It shows you how to extract the right info.
And it shows you how to do all this from the comfort of your computer.
Along with that, I show you how to put all of that info into a “dream client avatar.”
This is the tool you’ll have by your side when you create any marketing campaign.
It’s what allows you to write copy that gets your dream client clicking, opting in and booking appointments.
Of course, we go through a lot more in the program (like crafting your offer, launching your autopilot list building campaign, and sending regular emails), but I wanted to touch on one of the most important pieces in this email.
A piece that’s right at the top to getting clients.
Anywho…
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
My embarrassing Metallica mistake
True story:
In 2013 The Aussie Hermit moved to London.
(Back in Australia now)
And, one of the things I did every now and then was go to the cinema.
It was a good way to distract me from the fact my business was failing badly.
So one weekend I notice Metallica is bringing out a movie called, “Through the Never.”
And being a huge fan (so much so, it’s been a dream of mine to meet them), I decide to go watch it.
So I hop on my computer.
I buy a ticket.
And I show up that weekend at the "O2" cinema ready to watch.
So I’m sitting there in the cinema, everything is dark and the title screen appears…
“Through the Never”
Then right after a small message comes up that says…
“…with commentary at the end from Lars Ulrich.”
(AKA: the Metallica drummer)
And when I read that I think, “Oh that’s cool. They’re gong to play an interview at the end with Lars. Nice.”
So I watch the movie.
It’s great.
And as it ends with the final credits, that message appears again…
“And now with commentary from Lars Ulrich.”
By this stage, however, I’m feeling kinda tired.
“I’ll watch the interview later on a DVD,” I think to myself.
So I get up and head home.
Anyway, fast forward a couple of days and I’m on the internet looking at news articles. And there’s a headline that says…
“Lars Ulrich delights fans with a live Q&A at the 02 cinema.”
“Ahh, what?” I say. “Surely that wasn’t the same movie I was in?”
So I click in the article and sure enough, Lars was in the cinema that night watching with all of us in the crowd. And "commentary from Lars" meant he was doing a live Q&A.
“Are you fu#@#(%j kidding me?!!” I shout.
To this day I still cannot believe I missed that opportunity.
And it’s something a good friend of mine (also a Metallica fan), likes to remind me of often.
So why does The Aussie Hermit bring this up?
Because like my embarrassing Metallica mistake, we Coaches miss out on a lot of obvious opportunities in front of our face.
None more so than email.
Even after all these years, email is still the most profitable marketing method.
It beats webinars…
It beats tripwires…
It beats messenger…
It beats Facebook groups…
In fact - it beats any guru funnel you put it against.
And it beats them by a lot.
This is why I recommend to any Coach that wants consistent clients to start building your list and emailing your list.
You don’t need any fancy funnel in the beginning.
Doing it this way keeps things simple, and you ensure you’re using the most powerful marketing method there is from the get-go.
More:
The reason why email is so powerful - and why it beats all the others - is because it gets to leverage the power of ‘follow up.’
The truth is, most people aren’t ready to buy right away (especially a high-ticket program), but will be some day in the future.
So by emailing consistently you build a relationship and ensure they think about you when they’re ready to move forward.
After all, most of your competitors aren’t emailing consistently (not as consistently as one email per day, which I recommend).
So if you can do this one simple thing, you will make the choice very easy for them.
With that being said…
If you’re not using email (or not using it to its fullest capacity), then that’s exactly what I show you how to do in my 15 Minute Client program.
In one afternoon, you will learn a simple framework to pump out winning emails in minutes per day.
Emails that your prospect loves to open, ready and, of course - buy from.
Along with that, you’ll learn how to build your list with quality leads using my Ultimate Lead Magnet Template.
This is a process I’ve honed and refined after generating over 500,000 leads from paid ads.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
My unfiltered opinion on quiz funnels
Quiz funnels.
We Coaches love them.
They’re different. They attract a lot of cheap leads. And you get to give your market a more tailored experience.
There’s just one problem.
Quiz funnels suck.
And The Aussie Hermit is about to prove it to you.
Let’s begin…
Reason 1 Quiz Funnels Suck) They give you low quality leads
Why?
Because a quiz naturally piques a lot of curiosity.
So that means you’ll get people taking your quiz that aren’t necessarily in a lot of pain - they’re more interested in knowing “their answers.”
(Kind of like those dumb Disney “what’s your character” quizzes)
And if they’re not in a lot of pain, do you think they’ll invest in your high priced program?
Doubtful.
So while your ad reporting may show you’ve got really cheap leads, they’re not great leads.
Which means, they’re not really cheap at all.
And you’re probably paying 2x-3x (or more) just to get one good subscriber.
Next:
Reason 2 Quiz Funnels Suck) Asking the right questions is not as easy as it seems
This is a big mistake I see all the time.
We Coaches tend to ask questions that confuse the prospect (because they’re too long and/or ambiguous), or worse…
We ask questions that give us the wrong data.
About one of the only things I learnt at university (while doing quantitative and qualitative research methods), was the importance of asking the right questions.
If you ask the wrong questions you get the wrong data.
But the scary part is, it’s a problem that’s very hard to spot if you don’t know what to look for.
So you can get people going down your quiz funnel, answering questions, and you think you’re getting good data.
But you’re not.
And so you make marketing decisions based off this data which destroys your conversions, or you send them down a funnel path that’s totally wrong for them.
Reason 3 Quiz Funnels Suck) There’s a lot of complex tech.
Enough said.
Finally…
Reason 4 Quiz Funnels Suck) There are a lot of variables to get right
And this may just be the worst part about them.
Sure, you can give your market a tailored experience, but at what cost?
There’s so much work involved to get all the different pages, and marketing messages, and products and tech in sync, that it can take months.
And if one part isn’t working right, you often need to re-do the whole funnel.
It’s a nightmare.
For example…
About a month ago I brought on a new client and she wanted to run a quiz funnel she’d just built.
And basically I told her that they require a lot of work because there are so many variables that go into it.
You have to get the questions right, you have to get all the tech right, you have to make sure the prospects go down the right path, and most importantly…
You have to make sure that whatever final page they land on, is going to be an offer or training that matches exactly what they’re looking for.
Etc.
And so, with all these variables, it means you have 4x-5x more work than a basic “2 page” lead magnet funnel.
Even with all of that advice, she still wanted to go ahead.
(Fair enough, as it was already built. Might as well give it a test)
But now after a few weeks, she’s tearing her hair out trying to make it work.
For The Aussie Hermit, they’re just not worth the effort.
And this is what I recommend to Coaches that just want a list with quality leads.
Screw the Quiz Funnel.
You don’t need it.
Stick with simple.
Build your list with a lead magnet that attracts quality leads, then send that list an email each day with an offer they want.
It’s not hard.
But for some reason, we Coaches like to make it hard.
With that being said…
If you like the sound of attracting clients in a much more simplified way - with one daily email - then my 15 Minute Client program might be what you’re after.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
How to know what to say in your ads, landing pages, offers and more
Following is a question from a Coach seeking The Aussie Hermit’s help.
And, while the question is specific to apps, my reply applies to basically any marketing problem you have.
Here now is part of her question with my response.
Enjoy:
“…Anyway, I have a professional video being created for promo purposes, and I would like to add into the promo messages that the first 100 or so people will receive ''such and such (bonus)” if they subscribe today! kind of message.
I am racking my brain as to what the could receive as I wish to value add and not discount, I want them to sign up to a subscription.”
My response:
“Hey [CLIENT],
The answers to all your questions are always in the market.
Meaning, if you know your market they will tell you what they'd like as a bonus for joining.
Not literally tell you. But tell you in terms of their frustrations and desires.
I.e. "I'm frustrated with not being able close more sales."
Well if you know that about them, why not give them a free "objection handling script" - as an example.
So my question to you [CLIENT] - who is your market and what are their frustrations/challenges/desires?
When you know that, you'll know your answer.”
Pretty simple, ey?
So again, if you want to know how to improve the response of your marketing campaigns, the answers are always in the market.
You don’t have to come up with them.
Your prospects will literally tell you if you listen carefully.
More:
One of the various ways I teach my clients to know what their market wants is to go into a Facebook group and run a multiple-choice “poll.”
Anyone can do this.
You don’t have to be the owner or whatever.
But by running a poll you can ask a few questions about what their biggest struggles or frustrations or desires are around your topic.
See which answer gives you the best response.
Often, that will help point you in the direction of the answer to your marketing question.
With that being said…
One of the most important pieces to being successful online (and even offline), is knowing your market.
Before you can write a message that attracts you need to know what makes them tick - so to speak.
And this is exactly what I show you how to do inside my 15 Minute Client program.
Moreover, I take you through my “Ultimate Research Rolodex” which gives you a myriad of ways to research your market from the comfort of your home.
Along with that, I show you how to build your list on autopilot and email that list each day with great content, and an irresistible offer to work with you.
That way, get consistent clients with just one daily email.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
A harrowing halloween tale of the coaching industry
It’s Halloween.
And that means it’s time for The Aussie Hermit to warn you about the ghastly curse contained in our industry.
A curse that if not avoided, will 'infect' your business, bringing it down via a slow and painful death.
(Even worse than the slow painful death of getting sucked dry by Dracula himself!)
Can you guess what it is?!
It's the curse of "Gary Gooroo!"
This slimy, sleazy-ball of a man has been infecting the coaching industry since the dawn of time.
And, unfortunately, will continue to do so if we’re not wise to his tricks!
So here are The Aussie Hermit’s “Insidious Insights” on how to spot a "Gary Gooroo" this Halloween so you can drive a stake through his heart (AKA: not invest in his program), and vanquish him from your life forever:
Insidious Insight 1) He'll promise you'll get rich overnight with a “silver bullet” solution (much different to the silver bullets used to kill vampires. These are far more expensive and will kill your business instead)…
Insidious Insight 2) He'll deliver a generic program copied from other, unsuccessful Gary Gooroos who’ve copied from other unsuccessful Gary Gooroo’s dating back to Transylvania times. And so useless is this content it’ll often have you spending thousands on ads for no return (scary!)…
Insidious Insight 3) He'll always blame you for lack your lack of results even though his program stinks worse than a werewolf's armpit…
Insidious Insight 4) He'll promise to provide coaching support but the only time he responds is when there’s a full moon…
And finally…
Insidious Insight 5) He'll turn into a bat and fly away if you've recently eaten garlic bread (dead giveaway)…
So there you have it…
5 'Insidious Insights' to help you spot, 'stake,' and vanquish a Gary Gooroo this Halloween.
With that being said…
If you'd like to know how to spot a good Coach that kicks-butt like Van Helsing, what you're looking for is a Hermit like creature…
An “Aussie” hermit like creature.
Not only can these hermit’s help you rip apart, vanquish and destroy all kinds of vampires and beasts, but can also help you attract the most elusive high paying clients in your industry.
Even better, they can help you capture these clients in less than 15 minutes per day sending fun emails (just like this one).
Want to know where you can find such a hermit?
If so, make sure to put your name one the waitlist before the stroke of midnight lest the curse of Gary Gooroo get you:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
The 2-page coaching business
When The Aussie Hermit first started trying to grow my business I made many mistakes.
Big ones.
Little ones.
And very costly ones.
But probably the biggest was delaying the launch of my marketing campaign.
You see, before I launched…
—> I wanted to get my business cards done…
—> I wanted to get my website ready…
—> I wanted to have blog posts and social media content posted…
—> I wanted to have my program content done…
—> I even wanted to do more personal development and certifications courses just to help with my confidence.
And the reason why that was costly was because, for the first 18 months of my business I was doing all this stuff, but I wasn’t making any sales.
And, as you can imagine, that put a huge strain on my finances (and my sanity).
So much so, I ended up in a ton of debt (a lot of that to my family), and went to live with my Nan as she was the only one that would let me live rent free.
Embarrassing.
And so when that happened, I realised I needed to stop playing around in business.
I needed to stop doing stuff that didn’t generate revenue.
And I need to focus on only those actives that brought in clients.
So here’s what I did…
For the next 3 years I built a coaching business on just these 4 things…
- I had 1 ad that drove my traffic...
- I had one opt in page and one thank you page to build my list (built by a simple landing page builder similar to Click Funnels)…
- I had one email autoresponder so I could send my list a daily email with an offer, and…
- I had PayPal to accept payments.
That’s it.
I didn’t have the “LukeCharlton.com” website I have now.
I didn’t have business cards.
I didn’t have a “course portal” (every program was delivered via a Facebook group and “hidden” YouTube videos)…
And I didn’t have any social media posts, blog posts or articles.
And from those 4 things, I was able to bring in consistent, high-paying clients.
Pretty simple, ey?
So if you feel like you need to get all these things ready before you start (finally) generating great monthly revenue - you don’t.
You can start building and emailing your list today - you can start getting sales today - and you can worry about the other stuff later.
More:
But what if you need your program ready before you launch?
After all, you need something to sell. So you probably better wait till that’s done, right?
Well, not so fast.
In that case, I still recommend you focus on building/emailing your list first, however, instead of pitching nothing in your emails, you pitch a waitlist.
Let me show you how it works:
You launch your ad campaign now…
You build your list now…
You start sending daily emails now…
Then while that waitlist is building with your one daily email, you’re working on your program/course in the background.
That way, when you’re finally ready to “open the doors” you have a group of people clamouring to work with you.
Of course, you can do it the other way…
You can spend the next 8-12 weeks (or longer) getting everything “ready” with your program, then you can do the marketing stuff later on.
But the problem with that is - you won’t have anyone waiting to join when the content is done.
You’ll just set yourself up to wait even longer, as you still have to build your client attraction system from scratch.
So you see…
By building your list and emailing your list now - you actually save yourself a ton of time.
And you can launch (and get revenue) much sooner.
With that being said…
If you like the sound of this strategy, well that’s exactly what I teach inside The 15 Minute Client program.
Within 4-6 weeks we can have everything set up so you’re getting quality prospects joining your waitlist sending one email per day.
Further…
I give you all the email scripts to open the doors so you get maximum people applying for your program or course.
Along with that, I give you a sales script to close them too.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
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