Client Attraction

Recently, The Aussie Hermit came across this gem of a story online:

"Today, while on vacation, I got fired for not working a shift I wasn't scheduled for.

Even after texting my boss a copy of my vacation approval letter, she still fired me. FML."

Funny.

And quite sad.

And this is exactly why I left the corporate world...

Job security is an illusion.

You are always at the mercy of someone else's decisions.

You want a raise? Too bad - their decision.

You want to move departments? Too bad - their decision.

You want to go on vacation? Too bad - their decision.

You want to keep your job? Too bad - their decision.

And so on.

Now, before you lean back in your chair, puffing that corn cob pipe thinking to yourself how great a decision it was to choose the path of a business owner, you've got to know...

Client security, like job security, is also an illusion.

It’s true.

Just like your boss can fire you, your clients can fire you at a moments notice, too.

They can cancel their coaching.

They can request a refund.

And if you refuse?

Well, they can go right over your head to the credit card company and do a chargeback.

Your power in that situation?

Virtually nil.

Sometimes you might get your money back - after a few months of back and forth. Sending documents. Arguing for hours over the phone etc.

But what happens in the meantime?

What happens if you needed that money (which I know most Coaches almost always do because of their low client load), well...

You've just put yourself and your family under a whole lot of financial stress.

So the message here is this:

Don't think that because you’ve signed a client, that that money is yours.

They can come back at a moments notice and get it back from you.

In other words…

They have the power, you don’t.

So what's the remedy?

Simple…

Create a safety net.

Make it so that if a client leaves, or if they request a refund, or if they do a chargeback - you’re totally fine.

The way The Aussie Hermit does this is by creating a "waitlist" of clients.

What you’ll notice is that at the end of my emails I always promote my waitlist.

I do this for various reasons, but one of the big ones is…

If a client capitulates under the rigorous demands of The Aussie Hermit’s coaching, or on the rare chance they want a refund (I haven’t had one in years) - I’m OK.

I’ve got 20 more people lined up waiting to work with me.

(Currently, my waitlist stands at 54 Coaches)

That’s the type of security not even a government job can give you.

With that being said…

Building your own waitlist is exactly what I teach in more depth inside The Aussie Hermit’s 15 Minute Client program.

Some things you’ll learn include:

—> How to craft a waitlist offer that gets people eager to join… —> What to say to get people to apply when spots are open…

—> What questions to ask on your application form to weed out "lookie lous" before you even speak…

—> The Aussie Hermit’s word-for-word closing script that signs prospects up to your premium-priced programs…

Plus much more including…

—> How to get the waitlist system setup in an afternoon.

Along with that, you learn how to send consistent, valuable and above all *entertaining* emails that get people added to your waitlist every day.

Further, you also learn how to build your list consistently with paid ads and a budget of just $20-$30/day.

And when you combine those 3 things…

1. Paid ads…
2. Consistent emailing, and…
3. A waitlist for your program…

You can have predictable, certain and secure clients for the rest of your days.

If that sounds like a system you want in your business, put yourself on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

If you’ve been reading The Aussie Hermit’s emails for a while, you probably know I’m not the biggest fan of the government.

They waste our tax dollars.

They have their own rules.

They spy on everything we do.

They create asinine laws.

And, if you read the same conspiracy theory forums I do, most worship Satan and do things to kids that if you found out, would probably put you in a mental ward.

However, there is one branch I do like. And one I have great respect and admiration for.

That branch, of course, is the military.

Sure, there are some woke generals.

And sure, there’s a little bit of corruption.

(It is called the "military-industrial complex" for a reason)

But by and large, it’s pretty clean.

Especially when we’re talking about the men and women on the ground - doing the work - who sacrifice themselves.

Those people are the best we have.

The reason I bring this up is because, I’ve always been in awe of how the military conduct itself.

Specifically, how they’re very "disciplined" and "regimented."

Everything they do needs to be performed in an exact/certain way.

Just look at something as simple as marching.

On the command of "march," everyone moves forward starting with their left foot and you must place your heel on the ground first at a 45 degree angle.

Then, you need to use a coordinated arm swing that is your right arm forward first.

Moreover…

Your hands must be cupped with the thumbs pointing down.

And the swing of your arms should measure 9 inches.

Your thighs?

They need not be more than 6 inches apart at full stretch.

And on it goes.

Again - this is just for regular marching.

Then there is a process for "halting," "mark time," "half-step march," "column right march," and so on.

The point is - the military is very disciplined and regimented.

There’s a specific, *detailed* process for virtually every action they take.

From marching to making your bed to cleaning your gun to responding to a commander to welcoming a new president.

In fact, let’s talk about that now as it’s another great example…

When a new U.S. president gets sworn in, they get a 4 cannon, 21 gun salute.

(Not to be confused with a 3 cannon, 21 gun salute - this is for state funerals and visiting foreign dignitaries)

JFK got one.

Ronald Regan got one.

Bill Clinton got one.

Obama got one.

And Trump got one, too.

Point is…

Every single new president has had this specific salute because it’s part of their regimented process.

(Although, they kind of screwed it up with Biden. He only got a 3 cannon, 21 gun salute. Probably nothing to worry about, though. I’m sure they just forgot to follow the process that day. But I digress)

The military is very disciplined.

And the reason why is - well there’s many reasons - but one of the main ones is…

They’re disciplined because it makes everything run more efficiently.

In life and death situations they can’t afford to make mistakes.

So by training military personal to strict standards, it ensures everyone works as a cohesive unit.

The other thing discipline provides is consistent results.

And this is where this principle can be applied most to our coaching business.

When you perform an action consistently - and if that action is effective - you will get consistent results.

A perfect example of that is email.

If you send an email once every other week like most Coaches, your results ain’t going to be that good.

But if you’re like The Aussie Hermit and you show up every day with a good email - you’re going to get a consistent flow of clients.

There’s no other result you can get.

But of course - being disciplined is hard.

Showing up is hard.

I can help you get the complete daily email system set up in no time. It’s pretty simple.
But if you’re not gong to show up each day.

Forget about it.

And that’s why my system is not for everyone.

What I will say, though, is that after a while it becomes more painful *not* to write an email than to write one.

Kind of like going to the gym…

In the beginning, it’s hard to get into a routine.

But after a while when you get into the habit you don’t want to miss a day.

Bottom line:

My system requires discipline.

Not military-level discipline. But it does require you to show up.

For me that’s worth it because it allows me to get high paying clients sending just one email per day.

With that being said…

If you’ve got the discipline to show up each day until you get into a routine, then I can show you how to get clients sending one email per day like yours-hermity.

Inside my 15 Minute Client program, you’ll learn…

1. How to pick a niche that has a burning desire for your offer…
   
2. How to position, package and price your offer so your market happily says "yes"…
   
3. How to create a waitlist sales process that only has premium quality clients applying to work with you…
   
4. How to build your list on autopilot with paid ads, and…
   
5. How to send that list an entertaining and valuable each day that make them want to work with you.

If that sounds like something you’re after, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

Yesterday, The Aussie Hermit was having a conversation with a Coach.

And, during that conversation, she expressed a problem I’ve heard many times before.

Although, the words she used to describe the problem were a little different.

She told me she was suffering from "social media ick."

Meaning...

She was tired of trawling through Facebook groups.

She was tired of creating content for no response.

She was tired of having hundreds of conversations only for them to go nowhere.

She was tired of how much effort it took to generate interest in her transformational program.

And most of all…

She was tired of how much time these organic social media strategies took.

Then she asked me…

"What do you think of the organic strategies? Are you doing any on social media?"

Good question.

And here was my (paraphrased) response…

"Many years ago I used to be on social media doing the exact same thing you are. And then I stopped for the exact same reasons you just expressed.

I just couldn’t go on doing so much work for so little results.

I also realised if I wanted to grow my business more efficiently I needed to learn how to run ads.

So that’s how I use social media now…

My goal is to get people off Facebook and onto my list where they actually read my content.

And that means the only reason I go on social media now is to check my ad account to make sure leads are still pouring.

That might take me about 30 seconds once per day."

I could tell that what I said resonated.

And then The Aussie Hermit told her something she liked even more…

"And the best part about running ads is you can start small.

You don’t need to be spending $1,000/day to get results.

I recommend a budget of just $20-$30 per day in the beginning.

Then, when we sign a couple of clients you up that to maybe $40 per day.

Sign a couple more clients and up it again etc.

I call this snowball scaling.

And it’s how we can get you to your 100 client goal without flushing your money down the drain."

So if you’ve got "social media ick"…

If you’re tired of all the organic strategies - then maybe it’s time to give advertising a try?

When you combine it with email, you can literally attract clients in just 15 minutes per day.

Simply build your list on autopilot with paid ads.

Send one, 15 minute email per day with an offer to work with you.

And watch how you get a consistent flow of bookings.

That’s how The Aussie Hermit does it.

That’s how my clients do it.
And that’s how you can do it, too.

With that being said…

This is exactly what I show you how to do inside my 15 Minute Client program.

From launching your first ad campaign…

To analysing your numbers…

To sending emails prospects want to read (and buy from)…

To closing your bookings…

It’s all in there.

I even teach you how to choose a niche and craft a high ticket offer if you need help with that as well.

Point is…

If you’re looking for a system that has everything you need to run a profitable ad campaign that gets you lots (and lots) of clients in just 15 minutes per day - this program has it.

The only thing you need to do now is put your name on the waitlist so I can call you up when a spot is open:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

Back when The Aussie Hermit was but a child hermit, I actually used to get out a little more.

Of course, being a hermit I was playing Nintendo 64 and Playstation a lot of the time.

But there was the odd occasion I'd be invited to other kids’ birthday parties.

And every now and then, at these parties, there’d be a piñata.

(Not sure why as it’s not a tradition here. I guess the parents know that anything that involves whacking and an explosion of lollies is going to be a winner with kids)

And about halfway through the party, all the kids would get together.

We’d take turns putting on the blindfold.

And we’d do our best to hit the crap out of that flying donkey.

The only difference between the way we play the game compared to the way other parts of the world play, is that we Aussies typically use a cricket bat.

At least, I did at the parties I attended.

And that made for a lot of dangerous hitting because crickets bats aren’t the lightest pieces of wood out there.

I distinctly remember a few times where a bat went flying across the backyard into the head of an unsuspecting adult.

And the reason I bring this up is because, as a game, piñata is very forgiving.

You pick up the bat.

Put on the blindfold.

And swing the as many times as you want.

If you miss, it doesn’t matter.

You get another swing.

And another swing.

And another swing until you hit the donkey enough to the point where it explodes.

This means anyone - no matter how uncoordinated - can win at piñata.

This is exactly why The Aussie Hermit loves email compared to other forms of marketing (i.e. funnels).

Email is just like piñata. It’s very forgiving.

You send out an email and if the prospect doesn’t take your offer at the end of it - no problem.

You get to send them another the next day.

And then the next day after that.

And the next day after that etc.

Point is…

With email you get multiple shots at signing the client.

And that means any Coach - no matter how "uncoordinated" with marketing - can win at email.

This is very different from typical guru funnels.

The reason why is, with guru funnels you often only have one swing.

You only have one shot to get it right because there is no follow up mechanism.

If they don’t buy at the end of the webinar or the 5 day challenge or VSL or whatever funnel you’re using to convert them - that’s it. The game is over.

Point is - guru funnels aren’t forgiving at all.

And that means if you want to get results with these funnels - if you want to get clients with only one swing - you have to know how to market and sell.

Something to think about next time you’re gunning for that flying donkey.

With that being said…

If The Aussie Hermit were to compare his 15 Minute Minute Client program to piñata, I’d say it’s like playing the game only with the blindfold off.

That’s because you’re using a system that’s been proven to work for regular Coaches over the past 5 years.

You learn everything you need to send winning emails from day 1 even if you’ve never sent an email before.

Also, you get access to yours-hermity.

Me. Luke Charlton. The Sultan of Sales.

The King of Konversion.

The Grandpoobah of Print.

You get the point.

And that means I hand-hold you through the whole process.

I critique your subject lines.

I review your emails.

I pull apart your offers.

And I do all that *before* you send your emails so you have the best chancing of hitting that flying donkey the first time you swing.

And if you don’t?

No problem.

As mentioned, we get another swing the next day.

And as long as you keep swinging with me by your side, you will get a consistent flow of clients.

If you want a simple system that attracts clients sending just one email per day, make sure to put yourself on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

When Coaches seek out The Aussie Hermit, the main problem they usually have is "no clients."

But unknowingly to them, that’s not the real problem.

That’s just surface level.

The real problem is always deeper.

It’s kind of like when you go to the doctor for that weird rash that won’t go away.

You ask if some type of cream will help.

But the doctor responds by telling you, "that will only treat the external part of the rash. This might make it go away temporarily. But if you want it gone permanently, we have to find out what’s causing it. And that’ll be a deeper reason within your body - probably something to do with your gut biome."

And so you get blood samples.

You get swabs.

You reduce your diet to steamed eggshells and sauerkraut for 6 months.

You eat weird garlic pills that cause anyone within a 50-foot radius to turn and walk in the opposite direction.

You even get multiple rectal exams from 6 different doctors in the hope you can find out what’s causing this G**-damned rash!

Point is…

You work on fixing the underlying problem(s) so that it fixes the surfaces level problem.

So what are the underlying problems for Coaches who don’t have clients?

Well, the truth is, there are a few.

And I could go through them right now.

Instead, I want to talk about how you market to those problems.

You see, we Coaches are really good at what we do.

And when we speak to a prospect we can immediately identify the *real* underlying problem in their relationship, or business, or diet, or parenting style etc that’s holding them back.

That’s great because it means we know what to fix to get the results they want.

But the problem is, we speak to those underlying problems in our marketing.

(Some call it "the curse of knowledge")

And that’s no good because it means our marketing message won’t work.

A great example of this is that totally non-real-life example above about the rash.

Let’s pretend that doctor wanted to attract more patients that had similar weird rashes.

Well, if they followed a similar strategy to how us Coaches market, they’d have an ad that said something like this - "free guide to fixing your gut biome today," or worse, "free guide to fixing rectal issues." Problem is, these wouldn’t work as they speak to the underlying problems and not the surface-level problem.

Instead, the doctor should say, "Free guide to fixing that weird rash."

Notice the difference?

It’s the old "sell ‘em what they want, and give them what they need" strategy.

And that’s all marketing/client attraction is.

It’s about speaking to the surface-\level problems.

The problems the prospect thinks about every day…

The overweight body…

The breakdown of a relationship…

The business with no clients…

The toxic culture…

Etc.

…And then, when they’re in your world (i.e. on your email list), you educate them about the real/deeper/underlying problems and your methodology for solving those problems.

With that being said…

Even though this is a straightforward concept to understand, in reality it can be a hard thing for us Coaches to implement.

Often, we’re too close to our subject to know whether we’re speaking to a surface-level problem or an underlying problem. And that causes serious issues with our marketing.

Enter The Aussie Hermit’s 15 Minute Client program.

Inside, I show you how to distinguish these two types of problems.

Along with that, I show you how to craft a message that speaks to the right problems so prospects - click on your ads, opt into your list, book appointments with you and, of course, buy your programs.

But probably the best part is, you get access to The Aussie Hermit.

And that means you get The Magician of Marketing himself looking over all your marketing materials, and pointing out exactly what needs fixing if something is amiss.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra