Client Attraction

Every Saturday morning, The Aussie Hermit does the weekly food shopping at the local farmers' markets.

And, they have all kinds of fresh food…

Fresh, organic meat, chicken and fish…

Fresh, organic, and biodynamic veggies…

All kinds of fruit, breads and pastries…

And tons of other types of food.

Typically, I’ll get meat, chicken, and veggies.

But every now and then I’ll stock up on livers.

Cow livers. Chicken livers. And duck livers.

And, one of the things that always shocks me is how cheap organ meats are.

For example, I can get a whole bag of livers for just a few dollars.

Which is crazy when you consider livers are probably the most nutrient-dense food there is.

So why is it so cheap?

Simply because our western culture doesn’t value it.

We’ve been educated to ignore the best parts of the animal for the “worst.”

And because of that, the best part is the cheapest, and the worst part is the most expensive.

Which is exactly how I see our industry. Here’s what I mean…

Most “gurus” have educated Coaches to go for the most expensive types of clients instead of the cheapest.

For example…

When a guru teaches you their latest funnel, it’s almost always trying to get that prospect on your calendar as quickly as possible.

The problem with this approach is:

You get no shows (expensive).
You have to do a lot of calls just to close one client (expensive).
And your cost per appointment is high because all your competitors are doing the exact same thing (very expensive).

Instead, I say go for the “chicken liver” clients.

The ones that show up to your calls…
The ones that are ready to buy before you’ve even spoken to them…
And the ones that are far cheaper to acquire than any guru funnel out there.

That client?

Those coming from email.

For whatever reason, most Coaches ignore email just like everyone at the markets ignores the organ meats.

But here’s the thing…

If you do it the right way, email absolutely kills every other funnel out there for results.

The reason?

Because the vast majority of prospects coming onto your email list aren’t ready to buy today.

(Especially a high priced offer)

But the secret is…

They will be one day soon.

And so if you can use email to build a relationship before they’re ready to buy - who do you think they’ll buy from when that day comes?

You.

And guess what?

That’s a LOT of people that will choose you because as mentioned - the vast majority of people coming onto your list aren’t ready today, but will be some day soon.

Anyway…

Most will ignore this and chase the latest bright shiny guru funnel.

That’s fine with me.

I’ll continue to horde all the chicken liver clients for myself.

If you want the same, then make sure to put your name down on my 15 Minute Client program waitlist.

This is a system that shows you how to build your list on autopilot, and get very high quality clients every week sending just one email per day.

To be notified when doors open next, click here now:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Every week The Ol’ Aussie Hermit gives marketing advice to hundreds of Coaches.

Most are earning under 6-figures.

Some are earning between 6 and 7-figures.

And then there are a few doing over 7-figures.

Want to know what separates those struggling and those succeeding?

Well, there are a small few things.

And, they’re not as complex as you might think.
Let’s talk about 3 of the main ones in this email…

First, the successful Coaches don’t get distracted by the bright shiny objects.

A few minutes ago I was scrolling through Facebook and I saw some guy trying to convince Coaches that the reason you aren’t successful is because you don’t have your own "phone app."

Now, I’ve seen this guy’s ad many times before so there must be Coaches buying his product.

Listen to me…

You don’t need a F%#$ing app!

An app will not attract or close a high ticket client.

It’ll just bog you down for months trying to set it up.

Is it a "nice to have" feature of your program?

Sure.

But do you need it to get to 6, 7 or 8 figures?

Hell no. 

And successful Coaches know this - that’s why they ignore these types of distractions.

And they also know that if you want to truly scale your business, you must first master the fundamentals.

The two core ones being...

1. Get clear on your market,…

2. Create an offer that market wants.

If you can do those 2 things, you’re 80% of the way there to achieving your revenue goals.

The second thing 7 and 8-figure Coaches do that I consult with is they use paid ads.

Yes, paid ads cost money.

Yes, that’s scary when you don’t have much cash flow.

But here’s the deal…

If you truly want freedom from your business, you have to learn how to make paid ads work.

Why?

Because as I type this email, I’m generating leads.

As I played with my kids today, I was generating leads.

As I was on the crapper today, I was generating leads.

Etc.

You don’t get that freedom with the "free" or "organic" strategies.

Instead, you get a lot of long hours and frustrating results.

Finally, the other thing successful Coaches do that I consult with is they… follow up!

Meaning…

They send regular emails.

(Typically daily)

You have to understand…

Us Coaches are selling a very high priced offer. And in order to do that effectively, we need to build a lot of "know, like, trust and credibility."

And the easiest way to do that is by simply sending regular emails.

Just like yours Hermity.

By sending regular emails that help your list, you establish a strong relationship to a point where they want to buy your program before you’ve ever said a word to them.

And that’s powerful because it means by the time you get to finally speak to them, you don’t have to close them.

They’re already closed.

From there you simply invite them into your program if you want to work with them.

It blows my mind how many Coaches don’t do this one simple activity.

We all know we should be doing follow up. We all know how important it is.

Yet, it’s the last thing we do.

It must be the first thing you do each day.

It’s that critical.

And again, successful Coaches know this.

There are many more differences between Coaches that struggle and Coaches that succeed. But if you just get the above ones right well, as I said, you’ll make it to your revenue goals.

With that being said…

If you’re looking for more clients, I have a program called "The 15 Minute Client."

And what The Aussie Hermit’s clients love about the program is how simple and straightforward this system is to get all the clients you could ever want or need.

There are no complex funnels…

There are no "apps"…

And there are no convoluted automations.

It’s just one ad that builds your list on autopilot, then you send one daily email.

And that’s it.

You’re whole marketing strategy literally takes 15 minutes per day.

(And yes, you can get to 7 figures with this strategy)

If that sounds like something you could be interested in, make sure to put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Probably the biggest challenge Coaches face in today’s marketplace is being able to stand out.

After all, your prospects are bombarded with thousands of marketing messages per day.
So how do you get noticed amongst all that noise?

And how do you ensure that when they see your ad, they choose you over the myriad of other options?

Well, that’s what I want to talk about in today’s email…
And, it’s pretty simple…

There are only 2 ways to stand out.

One is easier. The other is harder.

Let’s talk about the easier one…

And that is, you choose a niche.

You’ve heard it a thousands times, and you’re gonna hear it one more - by choosing a very small, specific niche market you’re able to cut through the noise and get prospects chasing you down.

Let me show you how it works…

Let’s say you help people who have "low energy."

This is a problem that millions of people suffer from.

So you could go out into the market with a message like… "hey, if you’re struggling with low energy, I’ve got this free training that will help you boost your energy" etc.

That might work but problem is, because it’s such a broad problem/market it would be hard to stand out.

Instead, if you want to cut through the noise and get a better response, you could focus on a niche demographic that has low energy.

For example, you could choose to focus on people who have "Chronic Fatigue Syndrome" or maybe even "Lyme Disease."

With these demographics you’re still solving the problem of "low energy," however you’re doing it in a way that allows you to cut through the noise.

For example, in your ad you could say…

"Do you suffer from Lime Disease?

If so, I have a great free training that will help you boost your energy… etc"

Notice how with this example it’s speaking to a smaller, more specific crowd?

This will get a much better response.

And this is how niche marketing works.

People feel like your offer is made just for them, and so they’ll respond more actively.

And as mentioned, this is the easier of the 2 ways to stand out.

The second way to stand out is a little more difficult because it requires you to be more sophisticated with your marketing.

Specifically…

You need to use what Gene Schwartz (one the greatest copywriters to have ever live) calls a "unique mechanise."

For us Coaches, a unique mechanise is our "system" or methodology to getting results.

This is why you see big name gurus on Facebook advertising their system, and it’ll have a weird name.

I.e.

The Facebook Reverse Ad Selling Method
The Invisible Flytrap Funnel
The Content Creation Blueprint
etc.

This is done for a reason - to stand out.

By leading with a unique system/method in your messaging you give prospects a reason to choose you over other competitors.

This is why in my main ad campaign I advertise a training called "The 1-Sentence Offer."

This is unique and different to anything else out there.

I have to do this because I’m in a broader market.

But again, this path is more difficult if you’re not a seasoned marketer, and why I recommend that if you simply want high paying clients, to go with a niche in the first instance.

This is what I do with most of my clients and why, after years of struggle, they’re able to finally see results so quickly.

With that being said…

If you’re struggling to get clients, I can almost assure you the problem is that you haven’t found a way to clearly stand out in today’s market.

And as mentioned - this is the first thing I do with clients in my 15 Minute Client program.

First we pick your niche. Then we craft your high ticket offer for that niche.

And after working with thousands of Coaches over the years, The Ol’ Aussie Hermit has gotten pretty good at it.

Then from there was set up a simple ad campaign to attract your niche onto your list on autopilot.

Then, finally, we turn that list into high paying clients with one daily email.

And that’s it.

To find out when doors are open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

If you want to fail as a Coach, create a low-ticket funnel.

Why do I say that?

(Especially when I’ve helped create multiple 7-figure low ticket funnels for clients over the years)

Here’s why…

First, when you create a low ticket funnel (whether a $7, $47 or $97 offer), you’re not really creating one product.

You have to create at least 4…

1. The main product
2. The order bump product
3. The first up sell product
4. The second up sell product

Why do you have to do that?

Because advertising is so expensive these days that you need all these products to raise the “Average Order Value” of each customer.

The higher the average order value, the more you can spend to acquire a customer.

Most gurus don’t tell you you need all these products to make their “wackydoo” low-ticket funnel system work.

But then you buy their program, they tell you what you really need to succeed, and then you get bogged down for months building even more products you never wanted to build.

This, of course, delays you to getting to your #1 goal which is just some frikken clients.

The other thing gurus don’t tell you is that these funnels won’t make you much money because that’s not their goal.

Their main goal is to pay for your ads and get you customers. And then if you make a bit of profit on top - that’s a bonus.

But really, these low-ticket funnels are just designed to get you customers.

And then once you have these customers, that’s when you (finally) get to sell them what you’ve always wanted to sell them…

Your coaching program.

My thoughts are - why not just sell them the coaching program without all that crap?

You can!

More:

The other thing gurus don’t tell you about their “fan-dangled” low-ticket funnels is that there are so many variables for you to get right if you want to succeed.

First, you need to have a GREAT offer if you want cold traffic to hand over their credit card details without knowing you (yes, even for a low $7 or “free + shipping” offer)…

Just because it’s low priced doesn’t mean you can get away with an average offer or copy.

Then the other 3 offers (order bump + 2 up sells) have to be very good too…

Then your ads need to have great copy, images and headlines…

Then you need to have good email follow up to upgrade them to your coaching program…

And on it goes.

Can most Coaches earning under 6-figures achieve this?

No.

And that’s why low-ticket funnels are an extremely bad strategy for Coaches that aren’t seasoned marketers.

I haven’t even mentioned that you need to spend at least $100/day on ads to get enough traffic to test the offer as your click cost for a low ticket funnel is typically 2x-3x more than a regular list building type campaign.

Again - these are all the things the “gurus” don’t tell you.

So as you can see…

Low ticket funnels are a huge waste of money and time for the Coach that just wants high ticket clients.

I’m telling you this as someone who has had a lot of success with them.

Stay far away!

I don’t even do them in my own business.

Why would I when I know there is an easier, shorter and less frustrating way to get to my revenue goals?

And that way is this…

Build your list with paid ads…

Email that list once per day with something valuable and an offer to work with you.

Then you simply let the power of consistent follow up bring you clients who want to sign up to your programs without you ever speaking to them once.

Meaning…

If you simply build your list and email it regularly, you will get “pre-sold” clients lining up to work with you.

Sure it’s not as sexy as a “ninja hack” low-ticket guru funnel - but who cares…

It’s actually a strategy any Coach can make work.

With that being said…

If after that rant you still want to do a low-ticket funnel, then I can’t help you.

(But maybe a psychiatrist can?)

However, if The Aussie Hermit has helped you see the light, then there may be hope for you after all…

I have a program call The 15 Minute Client.

And it will show you how to build your list with quality leads using paid ads…

Then show you how to send one daily email that converts those leads into premium clients.

Even better…

I show you how to pump out these profitable emails in 15 minutes even if you’re not great a copywriting, or a typically slow to create content.

To find out when doors are open next, add yourself to the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Every week I Coach hundreds of Coaches…

With many of them having a goal to get to that consistent $20k/mo mark.

And, unfortunately, many are experiencing serious problems that stop their ability to reach that revenue level.

So what I’ve done is created a list of a few of these problems.

And that if you’re experiencing any of them, it’s a sign you may need the help of an expert to overcome them.

Here we go…

1. You have a list but they don’t respond to your email offers…
   
2. You spend time in Facebook groups adding a lot of value, but this rarely eventuates into a client…
   
3. You get lots of “no shows”…
   
4. You’re afraid to spend money on ads because when you have in the past, you haven’t made anything back…
   
5. You constantly chase bright shiny funnel strategies to get clients…
   
6. You spend far more time creating marketing content than you do coaching clients…
   
7. You feel like an “imposter” or “fraud” when selling…
   
8. When someone gives you an objection, you find it hard to overcome it…
   
9. You charge by the hour instead of by value…
   
10. You take more than 1-2 sentences to explain how you help a client…
    
11. You can convert referrals, but can’t convert cold traffic online…

And, there are many more.

But if I’ve hit the head with any of these, than it’s something you’ll want to address as soon as possible, if your goal is to get to 10k, 20k, or 30kmo+.

With that being said…

As mentioned, I help Coaches overcome with these problems every day.

If you’d like the help of The Aussie Hermit, then make sure to put your name on The 15 Minute Client Waitlist.

My system shows you how to build your list on autopilot and then convert that list into high paying clients with one simple email each day.

And that’s it.

It’s the simplest system in the world.

(Much simpler than any complex guru funnel)

Anyway, here’s the link to the waitlist:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

This morning I got an email from a list I swear I had already unsubscribed from about 3 times.

And, just as I was about to delete the email and unsubscribe (again), I read the title of the webinar they were pitching…

"How to Stop Being a Perfectionist About Your Videos"

And my first thought was… "Wow, that’s a terrible headline!"

Then my second thought was… "Wait a minute… Big Pappa C can turn this SPAM email into a lesson for today’s daily email!"

And so that’s why I’m writing to you today…

Let’s talk about why this headline is pretty average…

And how I’d make it better.

So this expert has a webinar that shows perfectionists how to create marketing videos.

And, if you read the headline again they’ve basically positioned the offer as…

"hey, you should stop being a perfectionist because that’s hurting your videos".

The problem with this angle is, they’re telling their prospect to go against their identity.

Or another way of saying that is..

They’re telling their prospect to stop doing or being something they don’t want to do/be.

This is like walking up an escalator that’s going the other way.

Instead, you want to do the opposite.

You go with the flow.

For example, a better headline would have been…

How Perfectionists Can Create Profitable Marketing Videos in One Take

Or

How to Create Profitable Marketing Videos Fast Even If You’re a Perfectionist

Notice the difference?

Notice how I’m not telling my prospect to stop being who they are? And I’m not telling them they don’t have to do something they don’t want to do.

I’m telling them they can get the result even if that perceived flaw is part of their personality.

Let’s take another example…

Let’s pretend you’re a Coach who hates tech.

If that’s the case I’m not going to write a headline like…

"How to Really Love Tech and Get Great at Tech So You Can Put Together This Client-Getting Funnel"

Instead, I’m going to say…

"How to Build This Client-Getting Funnel Even if You Hate Tech or Have Never Put a Landing Page Together"

Or even better…

"How to Get New Clients Every Week with this Pre-Made Funnel - No Tech Setup Needed!"

Notice the difference?

Notice how I’m going with their identity and not against it?

So with your headlines, make sure you’re not asking them to be something they’re not, or do something they don’t want to do.

Instead, figure out how you can work with those perceived flaws to create a hook.

With that being said…

If you’ve been a Coach for even a little while you’re probably aware of how important headlines are.

After all, a lead magnet title (aka: headline) will get you subscribers…

An email subject line (aka: headline) will get you opens…

And an offer "promise" (aka: a headline) will get you buyers.

So getting your headlines right is critical to your online marketing campaigns converting.

Or another way of saying that is…

If you’re not getting clients it’s typically because your headlines aren’t resonating.

And this is why most of my coaching with clients revolves around critiquing their headlines…

When we make them clearer, stronger and more persuasive we see better results instantly.

If you need more clients and better headlines make sure to sign up for my 15 Minute Client program waitlist.
You’ll be first to know when spots are open:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra