Client Attraction

Recently, The Aussie Hermit was having a conversation with a prospective client.

And, she was looking for my help to grow her software company.

Specifically, it’s an “all-in-one” tech platform that does basically everything you need.

From building landing pages.

To sending emails.

To creating invoices.

To booking appointments.

To processing payments.

To tracking all of your website and ad campaign metrics.

To having live (or bot) messenger chat conversations.

To setting up simple (or complex) funnel systems.

Yes, this thing did it all and more.

Moreover, after taking it for a demo I was incredibly impressed with how simple it was to use.

“Wow, this platform has every bit of tech a Coach could ever want or need to run a highly successful business,” I thought to myself.

I even told her I’d recommend it over other more established platforms like Kajabi and Katra (which I’ve used) if there was a Coach looking for such a platform.

But for The Aussie Hermit?

I basically told her - ain’t no way I’d ever use it.

Wait, what!?

Why would I say such a thing?

Because for all the benefits of an “all-in-one” platform, there’s just one negative I personally cannot get past.

And that negative is - the platform is centralised.

Picture this…

You send out an email from said “centralised” platform.

And, this email happens to express a view that doesn’t coincide with the mainstream narrative.

You wake up the next morning with a message in your inbox…

“Account Deactivated

Due to the nature of your communications on our platform, we have decided to permanently deactivate your account.

This message is final and cannot be appealed.”

In an instant, your business has been completely wiped out.

No more landing pages.

No more email automations.

No more funnels.

No more invoices.

No more check outs.

No more appointment systems.

No way to make money.

It’s all gone - at the flick of a switch - simply because you put your business in the hands of a centralised authority.

What, don’t think this can happen?

I bet the Canadians didn’t think the government could freeze their bank accounts without a trial either.

But here we are.

Bottom line is:

I am not willing to put my business and livelihood (and my family’s financial security) in the hands of one company who can turn me off at the flick of a switch.

This is why I run my business like Bitcoin.

I keep it decentralised.

My landing pages are on one platform.

My check out is on another.

My email system another.

My website another.

And I have multiple payment processors.

Further, I diversify my traffic.

That way, if Facebook, another ad platform, or a piece of tech ever cuts me off, it won’t have much of an effect.

Point is…

Everything is decentralised.

And because of that, the power is in my hands.

Not some soy boy who gets offended at the colour of Trump’s hair.

Anyway…

Do with this advice what you will.

Now it’s time for the pitch…

In The Aussie Hermit’s 15 Minute Client program, I share with you all the tech tools I use to run a very successful coaching company.

I will say, though, I don’t actually use that many as my system for getting clients is very simple.

And that is - I build my list on autopilot with paid ads, then I send that list one email per day to book appointments.

Because of that, all you really need is a landing page builder, email system and some calendar software.

Of course, you can get fancier if you want with check out systems and a WordPress site.

But if you’re just looking to get clients, that’s all you need.

If you’re interested in learning if this program could be a good fit, put your name on the waitlist here:
https://the15minuteclientwaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Ask any Coach what the easiest client to sign is and most will tell you - “a referral.”

But The Aussie Hermit argues that’s not the easiest.

Not by a long shot.

Sure, they come with a higher level of trust. And so converting them is definitely a lot easier than say a “cold” lead.

But there’s another type of client that requires almost no selling at all.

In fact…

This client is so warm they come ready to buy before you even speak to them. It’s just a matter of whether you want to work with them - and whether they have the money, of course.

But probably the best part about this type of client is that - unlike referrals - they’re super scalable.

That’s right.

You can get these “pre-sold” clients delivered to you - en masse - whenever your heart desires.

And this is exactly what I was telling a new client the other day…

They were lamenting the fact that the only way they could get clients was through referrals (a common problem with Coaches). And how they couldn’t grow more than a few clients each month (also a common problem if you’re completely referral-based).

And that’s when The Ol’ Aussie Hermit reminded them about why they signed up to my program.

Here’s what I said:

“Referrals are great because there’s a higher level of trust.

But they have two downsides…

First, they’re hard to scale.

After all, there’s only one of you, and therefore, only so much time you have to build referral relationships.

So by building your business around referrals you’re already putting a “cap” on how much you can earn.

Second, prospects who come referred to you are almost always uneducated about your personality, your true level of expertise, your credentials, your previous results, and how your methodology can help them.

After all, a referral is typically a quick recommendation in an email or conversation.

The referrer doesn’t give the prospect a complete rundown/education of your entire history including how your methods work.

But the thing is…

These factors are extremely important to the sales process.

If they don’t know, for example, how your coaching can help them - they ain’t buying.

Therefore, when you speak to them on your sales call, you still have to educate them about you/your system for getting results. And you may even have to show them case studies etc to convince them more.

In other words…

Referrals still require a lot of work to get them over the line.

This is why I say referrals are “high-trust/low-educated” prospects.

Sure, they’re better than cold. But they’re not the best you can get.

Instead, what you want are “high-trust/highly-educated” prospects.

These are prospects that jump on the phone with you and:

—> Know who you are…
—> Know you’re an expert…
—> Know you’re trustworthy…
—> Know your previous results…
—> Know your system can help…
—> Know they want you to help them implement that system, and most importantly…
—> Know there’s some type of investment.

That’s the type of prospect that comes pre-sold to your phone call and is wayyy easier to close into a high-end program.

But where do you find this type of prospect?

Simple…

Email.

Probably the #1 reason why I love sending regular emails is that it allows me to have sales conversions with prospects who are “high-trust/highly-educated.”

This is a far cry from the way my sales calls used to look.

That’s where they had no idea who I was. No idea about my system. And no idea whether I was an expert or not.

As you can imagine, this type of prospect took a lot of selling to get over the line.

(And why I struggled with extremely low sales call conversion rates for years)

But that all turned around when I started using email to attract clients.

All of a sudden, they knew me. Liked me. Trusted me. Knew I was an expert. Knew about my system. Knew I could help them. And knew they wanted to invest with me.

Not only did my conversion rates go from 10% to 70%+ almost overnight.

But I also enjoyed those sales conversations far more.

I went from hating sales to loving sales - and it was all because I changed my methodology for attracting clients to one that uses “education-based marketing” via daily emails.

Even better, this method for attracting these high-quality clients was completely scalable.

If I wanted more I didn’t need to do more work (unlike referrals).

I simply turned up my ad spend with the flick of a switch and continued to send out my daily email.

Now, I’m not saying don’t go seeking referrals.

I, like the next Coach, love a good referral.

But that’s not where I recommend your focus be if you want consistent, scalable, easy-to-sign high-paying clients.

Instead, I’d focus on sending consistent emails that deliver value.

Do that, and over time your emails will naturally establish trust, credibility and educate your prospect on why you are the Coach they need to work with.

And when they come to that decision, signing them up almost becomes a foregone conclusion.”

So that was The Aussie Hermit’s advice to my client.

And I recommend you follow it if you want clients that are easier to sign than referrals (and lots of them).

With that being said…

If attracting a consistent flow of high-trust/highly-educated prospects is something that interests you, then maybe you’d like to learn more about how my daily email system works?

Good news - every month I teach it for free in my live workshop.

You’ll learn how to build your list on autopilot with paid ads, how to come up with high converting copy for your campaigns, where to get lots of ideas for your emails plus…

You’ll learn my “SLC” framework for sending emails your prospects love to open, read and buy from.

To know when I go live next, put your name on the waitlist here:

https://the15minuteclientworkshop.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

In the mining world there are 3 main types of companies.

You’ve got senior miners.

Junior miners.

And explorers.

Let’s talk about the explorers, and how they turn a profit.

Basically, their business model is to buy land and drill deep into the earth to see how much gold (or whatever resource they’re searching for) is in the ground.

Then, after many years of testing the soil, of extracting deposits etc, they’ll take their findings and if there is enough resources in the ground, they’ll try sell the land to one of the junior or senior mining companies for a large profit.

So in a nutshell - all an explorer does is buy land, drill for resources, then sell the land at a profit.

Therefore, their whole business model relies on them buying the right land.

If they buy the right land, they win.

But if they buy the wrong land, they’ll be searching for years for no return (which may even put them out of business).

So how do they ensure the land they buy is going to produce?

Good question.

And to answer that, let’s pretend you’re an exploring company looking for land that’s going to have gold.

The first thing you’d want to do if you were trying to find gold is choose a country that produces a lot of gold.

Makes sense.

And let’s say you choose the USA because it’s the 4th largest producer in the world.

But do you start digging anywhere?

Do you just get a drill and start searching for gold anywhere in the countryside?

Obviously, no.
You want to get more specific.

You want to go to a region in the US that you know produces a lot of gold.

Let’s take Nevada, as an example. This state produces the highest amount of gold in the USA.

So you take your drilling machines to Nevada.

What next?

Do you just start drilling anywhere?

Do you roll into the middle of the Las Vegas strip and start mining for gold?

Well, you could (if the government let you).

But probably a better strategy would be to find where the other gold mines are in Nevada, then buy some land close to theirs.

That would certainly reduce your risk.

But the problem with this approach is, you still don’t know for sure if there’s gold.

Of course, there are other gold mines around so you’d have a good chance. But you don’t want to run a business on a chance.  

You might get lucky once or twice. But it’s probably not a long-term, sustainable model.

So how could you reduce your risk even more?

Well, what if you bought land that you knew - with 100% certainty - already had gold?

That would be much safer, right?

Right.

But is that possible?

Absolutely.

Here’s an example how…

Did you know, there’s a lot of land in many mining districts around the world that have already been excavated many decades (or sometimes even a century or more) ago? And because of their limited technology at the time, they could only dig so deep.

Meaning…

They were only able to take the gold that was close to the surface, leaving a lot behind that was deeper.

It’s true.

So as a gold exploring company, some of the highest quality land they can buy are ones with old gold mines.

This is what you call "low-hanging fruit."

And so by approaching their business this way - by going after the low-hanging fruit first - it virtually guarantees they’ll find some gold.

It’s just a matter of how much.

Pretty cool, ey?

But why does The Aussie Hermit bring this up?

Because wouldn’t it make sense to approach client attraction in a similar way?

Where, instead of trying to find high-paying clients by "randomly drilling across the US countryside," you instead took an approach that more consistently put you in front of your "low hanging fruit" clients (AKA: those that are motivated to get results, are motivated to buy, and that have the money to pay high fees).

That would be smart, right?

Absolutely.

But how?

Well, it’s simple…

You do the exact same strategy as the gold explorers.

You begin by first identifying what a low-hanging fruit piece of land (or in this case, a "client") looks like.

Then you create a marketing message to attract that person.

Simple.

Or is it?

Because one of the biggest mistakes I see us Coaches make is not taking enough time to identify who in their market is a perfect fit for their offer.

AKA: Their low-hanging fruit client.

Often this is because previous "gurus" have said, "hey, put together this client avatar," - but have given you no direction as to what type of client you should be basing that avatar on.

It’s akin to an exploring company picking a random piece of land in Nevada and hoping to strike gold.

It’s a risky, it’s time-consuming strategy - which is why many Coaches fail to attract the quality of leads they’re looking for.

So how do you do it?

How do you identify these low-hanging fruit clients?

Well, this is what I help a lot of my clients on inside The 15 Minute Client program.

However, I’ll give you a starting point…

You want to identify people in your market that *already* taking action.

Because if they’re already taking action it means they’re motivated.

It means this problem is important enough to give up their time.

And it almost always means it’s important enough for them to invest.

Let The Aussie Hermit give you an example to make this more clear:

Let’s pretend you’re a career coach that helps people find their "dream job."

Well, you could base your avatar on someone who "hates" their job and feels "stuck."

That’s one example - and it’s an example that will get you a lot of leads.

But someone who simply hates their job, feels stuck and is doing nothing about it isn’t the best prospect.

Sure they may opt in. But will they spend $3,000 or more on a program?

Doubtful.

Why?

Because if getting a dream job was important to them they'd already be doing something about it.

So if it were The Aussie Hermit, I’d base your avatar on someone who was already actively searching for a new job, but hadn’t been able to land one.

For me, I’d rather go after this prospect because I know if they’re actively searching for a role (by applying, doing job interviews, writing resumes etc) it obviously means they’re motivated.

And that’s the type of person that will opt in, but more importantly - book a call, buy and get results!

It’s a subtle difference in your avatar - but one that makes a huge impact.

(Something many marketing gurus fail to teach - because they’re not really gurus).

Bottom line:

The most important thing you can do before you craft your offer or create your website or build your funnel is to identify your low-hanging fruit client.

It will be the difference between you attracting people that either book calls or don’t book calls, or who are willing to pay high-ticket or not pay high-ticket.

With that being said…

This is literally the first step The Aussie Hermit helps you with inside The 15 Minute Client program.

And, even if you’re already in business or have marketing campaigns running, it’s still a step I highly recommend you take.

The reason being, as mentioned above, a simple tweak to the market you go after can have a gigantic effect on the quality of your leads.

Along with helping you identify your low-hanging fruit market, I show you how to package, price and position your offer in a way that makes that market excited to invest.

Then, of course, we setup your autopilot list building system to get that market onto your list.

Then, finally, The Ol’ Aussie Hermit shows you how to convert these high-quality leads by sending one email per day.

If this sounds like a program you think can help, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Recently, The Aussie Hermit was scrolling through Instagram and up popped an ad from a well-known guru.

Now, I have nothing against him.

In fact, I like his content.

However, the messaging in this particular ad put me off.

The reason?

Because it was misleading.

Here’s what I mean…

In his ad, he said (paraphrased) "the #1 reason why funnels don’t convert is because of copy."

And on the surface, this seems true.

After all, that’s what your prospect sees.

However, it’s not the #1 reason. Far from it.

And that’s what I have a problem with.

He would know this.

However he, (or his copywriter), has said what he said it just to sell his copywriting product.

And you see this with gurus all the time…

They’ll say, "the #1 reason you’re not successful is because…

…you don’t have a great offer" (and then they’ll pitch you their offer product).

Or they’ll say, "the #1 reason you’re not successful is because…

…you don’t have a book funnel" (and then they’ll pitch you their book funnel product).

Etc.

Here’s the truth:

If a Coach doesn’t have a marketing campaign that converts, it’s not because of their offer or funnel or copy.

Almost always it’s because they’re unclear on who they’re selling to.

And this then creates problems by making their offers, copy, and content ambiguous, unclear and downright undesirable.

The Ol’ Aussie Hermit has helped thousands of Coaches in my time as a marketing Coach, and this is almost always the underlying problem of every failed campaign.

No, it’s not copy.

No, it’s not your offer.

No,t it’s not your sales process.

And no, it’s not the type of funnel you choose.

These are important, yes.

But they’re all tied to the market.

You must get clear on your market and all their pain points, desires, and challenges if you want to have any hope of writing great copy, a great offer, and a converting funnel.

And here’s the thing…

Every successful guru knows this, but they rarely talk about it.

Why?

Because it’s not sexy. It’s not exciting. And it doesn’t get attention.

And so they make up misleading claims like, "traffic is the #1 reason you’re not successful." And then you go buy their traffic product, it doesn’t convert, and then you’re left wondering why.

Well, I can tell you now - it’s that you weren’t clear on your market.

Because if you were, you would have known exactly what offer to create and what copy to write to get clients to work with you.

With that being said…

It’s probably no surprise after this email that getting clear on your marketing is literally the first thing we do together inside The 15 Minute Client program.

From researching which type of client is going to happily invest high fees in your service…

To building out a customer avatar using my "Ultimate Research Rolodex" toolkit…

To creating a clear succinct "niche statement" so your prospect instantly knows the high value problem you solve for them within seconds of meeting…

It’s all in there.

Plus, of course, I show you how to craft, package and position your high ticket coaching offer.

Build a quality list on autopilot using paid ads, and…

Turn that list into clients sending one email per day.

If that sounds like something you want, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com

-Luke Charlton

If you want to fail as a Coach, create a low-ticket funnel. Why does The Aussie Hermit say that? (Especially when I’ve helped create multiple 7-figure low ticket funnels for clients over the years) Here’s why… First, when you create a low ticket funnel (whether a $7, $47 or $97 offer), you’re not really creating one product. You have to create at least 4… The main productThe order bump productThe first up sell productThe second up sell product Why do you have to do that? Because advertising is so expensive these days that you need all these products to raise the "Average Order Value" of each customer. The higher the average order value, the more you can spend to acquire a customer. Most gurus don’t tell you you need all these products to make their "wackydoo" low-ticket funnel system work. But then you buy their program, they tell you what you really need to succeed, and then you get bogged down for months building even more products you never wanted to build. This, of course, delays you to getting to your #1 goal which is just some frikken clients. The other thing gurus don’t tell you is that these funnels won’t make you much money because that’s not their goal. Their main goal is to pay for your ads and get you customers. And then if you make a bit of profit on top - that’s a bonus. But really, these low ticket funnels are just designed to get you customers. And then once you have these customers, that’s when you (finally) get to sell them what you’ve always wanted to sell them… Your coaching program. The Aussie Hermit’s thoughts? Why not just sell them the coaching program without all that crap? You can! Before we get to that, though, here’s another thing gurus don’t tell you about their "fan-dangled" low-ticket funnels: There are *a lot* variables for you to get right if you want to succeed. First, you need to have a GREAT offer if you want cold traffic to hand over their credit card details without knowing you (yes, even for a low $7 or "free + shipping" offer)… Just because it’s low priced doesn’t mean you can get away with an average offer or copy. Then the other 3 offers (order bump + 2 up sells) have to be "on point." They have to be so irresistible your prospects can’t say no to. Then your ads need to have great copy, images and headlines… Then you need to have good email follow up to upgrade them to your coaching program… And on it goes. Can most Coaches earning under 6-figures achieve this? No. And that’s why low-ticket funnels are an extremely bad strategy for Coaches that aren’t seasoned marketers. I haven’t even mentioned that you need to spend at least $100/day on ads to get enough traffic to test the offer as your click cost for a low ticket funnel is typically 2x-3x more than a regular list building type campaign. Again - these are all the things the "gurus" don’t tell you. So as you can see… Low ticket funnels are a huge waste of money and time for the Coach that just wants high ticket clients. I’m telling you this as someone who has had a lot of success with them. Stay far away! I don’t even do them in my own business. Why would I when I know there is an easier, shorter and less frustrating way to get to my revenue goals? And that way is this… Build your list with paid ads… Email that list once per day with something valuable and an offer to work with you. Sure it’s not as sexy as a "ninja hack" low-ticket guru funnel - but who cares… It’s actually a strategy any Coach can make work… Because it’s simple. With that being said… If after that rant you still want to do a low-ticket funnel, then I can’t help you. However, if getting clients sending one email sounds like something you’re interested in, then The Ol’ Aussie Hermit has a program for you. It’s called The 15 Minute Client. And it will show you how to build your list with quality leads using paid ads… Then show you how to send one daily email that converts those leads into premium clients every month. Even better… I show you how to pump out these profitable emails in 15 minutes even if you’re not great a copywriting, or a typically slow to create content. To get on the waitlist, simply head on over to this link now: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Somewhere Near Byron Bay

Olive, The Aussie Hermit’s 18 month old, is currently learning to talk.

And, like most her age, she constantly points and calls out things she knows the words to.

For example, she’ll say…

“Milk milk!”

“Chair chair!”

“Bike bike!”

“Poo poo!”

Etc.

And this goes on all. day. long.

Further, like most 18 month olds she often “butchers” many words. So much so her poor old hermit father has no idea what the Frankenstein she’s saying.

And that’s when she gets upset.

Very upset.

She’ll start yelling the same mangled word louder and louder until she bursts into tears because she’s so frustrated I can’t understand what she’s saying.

But then when I finally figure it out?

She screams “yeh!” with great relief. And immediately after she’ll start smiling.

It’s sometimes funny the way kids act.

But when you look at it, Olive’s behaviour is no different to us adults.

Just like her, we all want to be heard.

We want to feel understood.

Because when we don’t, we feel frustrated.

But mostly, we feel alone.

This is exactly how your prospects feel when they enter your list.

They’ve got this problem they’re struggling to solve (and usually have been for a long time).

They feel alone, frustrated and unheard.

Now imagine you come along and start sending them emails that immediately speak to all these feelings…

That specifically speak to all of their biggest (and smallest) fears, frustrations and challenges

Imagine the relief they’ll feel when they finally feel like someone gets them!

It may not be as dramatic as Olive’s reaction on the outside, but I assure you the reaction will be that dramatic on the inside.

But then imagine this…

Imagine how much credibility you’ll gain in their eyes.

They won’t want to buy from anyone else!

Why would they?

You’re the the only one that truly gets them…

That knows what they’re going through.

And that, my young hermite, is the power of empathy - of writing a marketing message that resonates.

Many Coaches think that in order to get high paying clients you need to be some big name guru and have had 1000+ clients.

Not so.

None of that crap means anything to your prospect.

What’s most important is they find someone that *gets* them.

If they feel you understand what they’re going through, they’ll naturally feel like you have the correct solution for them.

And what do you think happens next?

They’ll sign up, of course.

Bottom line:

Create a marketing message that resonates and you’ll have more clients than you know what to do with regardless of our credentials or number of testimonials.

With that being said…

The good news about creating a marketing message that resonates is that it requires no special skills.

Just a bit of “elbow grease.”

Specifically, you’ve got to research your market so you know them better than they know themselves.

The process for this is pretty straightforward, and I detail it all inside the first module of my 15 Minute Client program.

You’ll use my “Ultimate Research Rolodex” to find all the places your dream client is hanging out online, and then gather intel on all their biggest fears, frustrations and challenges.

Then from there, I show you how to put that research together into a campaign that converts.

You’ll set up a simple ad that builds your list on autopilot.

Then, after that, you’ll use that research to send one email per day that resonates with your market and has them wanting to sign up to your program.

If that sounds like something you think you need, then sign up to the waitlist here:
https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

This may come as a surprise if you’ve been on The Aussie Hermit’s list for a while.

But, from 2018 to 2021 I didn’t send out one email.

Not even an autoresponder email.

In fact, I let my list go totally dead.

Stone cold dead.

The reason?

In early 2018 my first daughter, Indiana, was born.

So I decided to take some time off

(I’d been working non-stop since 2013).

Then came Olive in 2020.

So I took more time off.

(Side note: I continued to run ads for Coaches during this time, spending hundreds of thousands per month. Also, I continued to help some of my FB ad clients with their clients. But in terms of my personal business, I took a break)

Then in mid-2021, The Ol’ Aussie Hermit decided to get back on the horse.

To send sending daily emails again.

And to re-launch my 15 Minute Client program.

Also, I decided to build my list from scratch.

Literally starting from 0.

Further, I didn’t even email my old list about my new list.

Instead, I simply started running an ad that built my list on autopilot then, as mentioned - I started sending daily emails to promote my program.

Now here’s the interesting thing…

Within 6 weeks I had a bunch of new clients in my program.

And, honestly, it could have been sooner but I delayed the launch a couple of weeks as I had to re-do some parts of my program.

But the point is…

The clients came pretty quick.

And the reason The Aussie Hermit tells you this is because it proves what I’ve been telling Coaches for years….

You don’t need a big list to get clients with email.

In fact, you don’t need any list at all.

All you need is…

A) Fresh subscribers (I use paid ads for this as it’s autopilot), and…

B) An offer people want.

If you have those two things, then those fresh prospects pouring onto your list will have the need to buy your program.

Some want that need addressed quickly, and so they’ll book right away.

Others will wait a little longer because they’re still getting to know you.

The point is, though…

Even if you start from a list with zero, you can get clients with email.

With that being said…

Whether you have an email list of 0, 500, or 50,000, The Aussie Hermit’s 15 Minute Client program can help you take your results to the next level.

Specifically…

My email program shows you how to send daily emails your prospects love to read and buy from.

From crafting intriguing subject lines…

To coming up with lots (and lots) of content…

To getting them done in minutes.

It’s all in there.

Along with that, if your lead gen. is a bit slow, I show you how to grow your list using paid ads (and a starting budget of just $30/day).

The only thing you need?

The motivation to show up each day and send one, solitary email.

To jump on the waitlist, head on over to this link:
https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

A while back The Aussie Hermit tried a new LinkedIn strategy to get Facebook ad clients when I was thinking of running an agency.

The idea was to connect with potential prospects, start a convo and then go from there.
(There’s more to it than that obviously, but that’s the general gist)

And, while the good news was, my VA did 90% of the work for me, and I got a lot of good responses.

The bad news was, I had to have a lot of conversations just to land one client.

And that just reminded why I gave up the “free” client-getting strategies.

They’re OK if you’ve got a lot of spare time to burn - but I didn’t.

And even if I did…

I’d rather spend that time with my family or looking up conspiracy theories about the elites eating babies.

Wut?

Anyway, while many of the conversations led to nowhere, I did get some hilarious responses.

For example, one of the people I connected with must have taken a look at my LinkedIn profile before she responded.

Here’s what my LinkedIn profile said at the time…

“1 Billion Emails Sent, $40M+ Banked for Clients, $8M+ Spent on Ads, 500,000+ Leads Generated, Over 4,000 Coaches, Consultants & Experts Served”
And here’s what she said…

“Wow, that's a lot of $$ signs in your profile Luke. I'm not interested in making money. Go find the self-interested narcissists. Cheers Kristyn”

Funny.

And also kinda sad.

All I had done up to that point was connect.

I hadn’t pitched anything at all.

So for her to go from zero to that comment something had obviously triggered her.
I suspect it’s probably because she wasn’t making any money at all?

After all, if you’re successful you ain’t making a comment like that.

Here’s the thing…

If you’re a Coach that earns good money, or has no problem making good money, you know that there’s absolutely nothing wrong with that.

In fact, all money is is an exchange of value.

You give your service to your prospect, and that’s valuable to them.

And they give you money for your service, and that’s valuable to you.

So the more money you make simply shows how much value you’re creating in the world.

The other important thing about making money is that you need it for your business to thrive.

You need it to pay for your tech platforms…

You need it to pay for your ads…

You need it to pay for your VA’s and employees etc…

So the more cash flow you have coming into the business, the more you can reinvest in it, the more you can grow, the more people you can serve.

Point being:

Earning money - and lots of it - is a very good thing.

Of course, it can be used for bad as well.

(Like buying Adrenochrome)

But that doesn’t mean money in itself is bad.

It means the person using the money for evil things is bad.

Hopefully Kristyn has realised that by now.

And if not, she’s probably not in business.

With that being said…

If you don’t want to earn a lot of money in your business, then I can’t help.

However, if you like the idea of earning a great income while making an even bigger impact, then the narcissistic Hermit may just be your man.

I have a program that gets you clients sending one email every day.

Of course, there is some setup involved (which takes about 4 weeks) to get people coming onto your list on autopilot, but once done all you’ll need to do is send one 15 minute email each day to get clients lining up to work with you.

(And yes, I show you how to come up with the content and send out the emails without it taking a ton of time)

If this sounds like something you’re interested in, make sure to put yourself on The 15 Minute Client Waitlist here:
https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay