Advertising

I’m currently in the middle of updating my 15 Minute Client program.

And, I’ve just finished updating a process called…

“The Million Lead Ad Framework.”
It’s an ad framework I’ve used to help clients generate a combined 1 million+ leads for their email list.

And, toward the end I have a section called…

6 Mistakes Even Experienced Facebook Advertisers Make

And so, because The Aussie Hermit is in a giving mood, I thought I’d share these with you now - plus one bonus!

This isn’t an exhaustive list by any stretch.

But they’re very common so should help you with your own campaigns.

With that being said, here they are in all their glory, copy/pasted right from my program…

1. Thinking the reason their ads aren’t converting (i.e. people aren’t clicking or opting in) is because they haven’t found some “secret” audience or because they’re not using the latest “messenger” feature or Instagram placement or “video trick.”
   
   The offer is responsible for 80% of the results an ad gets. So if their ads aren’t working, there’s a pretty good chance it’s the offer.
   
2. Confusing/convoluted/unclear copy.
   
   Use the PCSC formula when promoting a short lead magnet. This helps even newbie Facebook advertisers get great results with little effort. Remember – as long as the lead magnet offer is compelling, your copy doesn’t need to be that good.
   
3. Image that looks too “stock,” is not relevant to the offer, or has low contrast.
   
   Follow the above ad image formula to create images that stops your prospects scrolling and gets them reading your ad.
   
4. Using a video ad when an image is better.
   
   Videos aren’t the “be all and end all.” They were great when they first came out, but now I find image outperforms them for a lot of offers – particularly the short lead magnet style offer. This is why I pretty much only use images when promoting lead magnets and even other opt in offers like a webinar.
   
5. Images that are edited in Canva/Photoshop with extra graphics.
   
   This is a no no. It’s OK to use original images that are illustrations you may have got from a stock photo site. But what I’ve found is that using images that have had extra graphics put on top of them in Canva (for example) reduces the effectiveness of your ads (Facebook doesn’t like it for some reason). This means you do NOT want to go into Canva and edit a picture of your lead magnet in there by putting extra graphics in it (I’ll allow you to change the contrast – as explained above – and that’s it). Other than that - no edits. Don’t even put words over the top of your original image. Again – your ads typically won’t do as well.
   
6. Targeting too specific.
   
   This is counter-intuitive, but when I setup my campaigns I always keep everything broad (i.e. age range 18 to 65+) and only have one interest or lookalike audience per ad set. And the reason why is… I find time and time again… when you have the right offer, Facebook will take care of the rest. For example, when I have the right offer 80% of my audiences convert within KPI. Meaning… 80% of my audiences I launch the lead magnet to will convert at a cost that’s within my campaign goal. That’s that power of having the right offer!
   
7. BONUS: Believing the data in the Facebook ad reports.
   
   Here’s the deal - when running a list building campaign, the only accurate numbers you’re going to get in the Facebook ads manager are the “spend” and “clicks.” Once the prospect leaves Facebook and goes to your website the data will rarely be 100% accurate. In fact, it often over reports and under reports for no reason. So you don’t want to trust Facebook’s numbers. Instead, use them as a guide, but always confirm your leads via your email system, your applications via your calendar system, and your sales via your CRM. I’ve seen many experts turn off good campaigns and scale bad ones simply because their tracking was out (and they didn’t think to check).

So there you have it...

The 7 Common Mistakes Even Experienced Facebook Advertisers Make.

The good news is, after spending over $16 million on ads, I’ve gotten pretty good at avoiding these basic mistakes and others.

So much so, very successful coaches pay me A LOT to run their ads each month.

Now, if you’d like a proven framework to build your list on autopilot, then I recommend using The Million Lead Ad Framework.

What I think makes it so effective is that it allows even beginner advertisers to start generating leads pretty much the first time they launch their campaign.

Even better…

These are quality leads that have the money to buy your high ticket offers.

If that sounds like something you’re after, make sure to put your name down on The 15 Minute Client program waitlist.

And along with helping you build a list with quality leads, this program also shows you how to turn those leads into high-paying clients sending just one email each day.

To know when doors are open next, join the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra