If you want to fail as a Coach, create a low-ticket funnel. Why does The Aussie Hermit say that? (Especially when I’ve helped create multiple 7-figure low ticket funnels for clients over the years) Here’s why… First, when you create a low ticket funnel (whether a $7, $47 or $97 offer), you’re not really creating one product. You have to create at least 4… The main productThe order bump productThe first up sell productThe second up sell product Why do you have to do that? Because advertising is so expensive these days that you need all these products to raise the “Average Order Value” of each customer. The higher the average order value, the more you can spend to acquire a customer. Most gurus don’t tell you you need all these products to make their “wackydoo” low-ticket funnel system work. But then you buy their program, they tell you what you really need to succeed, and then you get bogged down for months building even more products you never wanted to build. This, of course, delays you to getting to your #1 goal which is just some frikken clients. The other thing gurus don’t tell you is that these funnels won’t make you much money because that’s not their goal. Their main goal is to pay for your ads and get you customers. And then if you make a bit of profit on top – that’s a bonus. But really, these low ticket funnels are just designed to get you customers. And then once you have these customers, that’s when you (finally) get to sell them what you’ve always wanted to sell them… Your coaching program. The Aussie Hermit’s thoughts? Why not just sell them the coaching program without all that crap? You can! Before we get to that, though, here’s another thing gurus don’t tell you about their “fan-dangled” low-ticket funnels: There are *a lot* variables for you to get right if you want to succeed. First, you need to have a GREAT offer if you want cold traffic to hand over their credit card details without knowing you (yes, even for a low $7 or “free + shipping” offer)… Just because it’s low priced doesn’t mean you can get away with an average offer or copy. Then the other 3 offers (order bump + 2 up sells) have to be “on point.” They have to be so irresistible your prospects can’t say no to. Then your ads need to have great copy, images and headlines… Then you need to have good email follow up to upgrade them to your coaching program… And on it goes. Can most Coaches earning under 6-figures achieve this? No. And that’s why low-ticket funnels are an extremely bad strategy for Coaches that aren’t seasoned marketers. I haven’t even mentioned that you need to spend at least $100/day on ads to get enough traffic to test the offer as your click cost for a low ticket funnel is typically 2x-3x more than a regular list building type campaign. Again – these are all the things the “gurus” don’t tell you. So as you can see… Low ticket funnels are a huge waste of money and time for the Coach that just wants high ticket clients. I’m telling you this as someone who has had a lot of success with them. Stay far away! I don’t even do them in my own business. Why would I when I know there is an easier, shorter and less frustrating way to get to my revenue goals? And that way is this… Build your list with paid ads… Email that list once per day with something valuable and an offer to work with you. Sure it’s not as sexy as a “ninja hack” low-ticket guru funnel – but who cares… It’s actually a strategy any Coach can make work… Because it’s simple. With that being said… If after that rant you still want to do a low-ticket funnel, then I can’t help you. However, if getting clients sending one email sounds like something you’re interested in, then The Ol’ Aussie Hermit has a program for you. It’s called The 15 Minute Client. And it will show you how to build your list with quality leads using paid ads… Then show you how to send one daily email that converts those leads into premium clients every month. Even better… I show you how to pump out these profitable emails in 15 minutes even if you’re not great a copywriting, or a typically slow to create content. To get on the waitlist, simply head on over to this link now: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Somewhere Near Byron Bay

Olive, The Aussie Hermit’s 18 month old, is currently learning to talk.

And, like most her age, she constantly points and calls out things she knows the words to.

For example, she’ll say…

“Milk milk!”

“Chair chair!”

“Bike bike!”

“Poo poo!”

Etc.

And this goes on all. day. long.

Further, like most 18 month olds she often “butchers” many words. So much so her poor old hermit father has no idea what the Frankenstein she’s saying.

And that’s when she gets upset.

Very upset.

She’ll start yelling the same mangled word louder and louder until she bursts into tears because she’s so frustrated I can’t understand what she’s saying.

But then when I finally figure it out?

She screams “yeh!” with great relief. And immediately after she’ll start smiling.

It’s sometimes funny the way kids act.

But when you look at it, Olive’s behaviour is no different to us adults.

Just like her, we all want to be heard.

We want to feel understood.

Because when we don’t, we feel frustrated.

But mostly, we feel alone.

This is exactly how your prospects feel when they enter your list.

They’ve got this problem they’re struggling to solve (and usually have been for a long time).

They feel alone, frustrated and unheard.

Now imagine you come along and start sending them emails that immediately speak to all these feelings…

That specifically speak to all of their biggest (and smallest) fears, frustrations and challenges

Imagine the relief they’ll feel when they finally feel like someone gets them!

It may not be as dramatic as Olive’s reaction on the outside, but I assure you the reaction will be that dramatic on the inside.

But then imagine this…

Imagine how much credibility you’ll gain in their eyes.

They won’t want to buy from anyone else!

Why would they?

You’re the the only one that truly gets them…

That knows what they’re going through.

And that, my young hermite, is the power of empathy – of writing a marketing message that resonates.

Many Coaches think that in order to get high paying clients you need to be some big name guru and have had 1000+ clients.

Not so.

None of that crap means anything to your prospect.

What’s most important is they find someone that *gets* them.

If they feel you understand what they’re going through, they’ll naturally feel like you have the correct solution for them.

And what do you think happens next?

They’ll sign up, of course.

Bottom line:

Create a marketing message that resonates and you’ll have more clients than you know what to do with regardless of our credentials or number of testimonials.

With that being said…

The good news about creating a marketing message that resonates is that it requires no special skills.

Just a bit of “elbow grease.”

Specifically, you’ve got to research your market so you know them better than they know themselves.

The process for this is pretty straightforward, and I detail it all inside the first module of my 15 Minute Client program.

You’ll use my “Ultimate Research Rolodex” to find all the places your dream client is hanging out online, and then gather intel on all their biggest fears, frustrations and challenges.

Then from there, I show you how to put that research together into a campaign that converts.

You’ll set up a simple ad that builds your list on autopilot.

Then, after that, you’ll use that research to send one email per day that resonates with your market and has them wanting to sign up to your program.

If that sounds like something you think you need, then sign up to the waitlist here:
https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay