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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

Farting in front of your client for the first time

31 Mar 2022
Posted in

Continually seeing headlines like this doesn’t fill The Aussie Hermit with much hope for humanity’s future:

“Woman hospitalised for refusing to fart in front of boyfriend”

Maybe even worse was that this was one of the headline articles. Higher than ones about the Ukraine war.

Sad.

On the flip side, it does bring up an interesting topic I’ve always found quite funny.

That being…

When is the right time to fart in front of your partner for the first time?

Obviously, you don’t want to let it rip on the first date?

Could you imagine?

You shake hands. Give him (or her) a kiss on the cheek. Sit down at your table and…

“pppfffFFFFFTTTT!” out flies rip-roaring bottom burp.

They’d immediately get up and walk out in complete shock.

(And so would you if they did the same)

On the other hand, you also don’t want to wait years before you float an air biscuit in front of your significant other.

Imagine constantly dodging them when you need to go.

Running out of rooms with no explanation.

Painfully holding it in during movies when you’re cuddling up.

Or worse…

Holding it in to the point you become hospitalised.

That’s no way to live I say!

So when is the right time?

The Aussie Hermit has no idea.

But what I do know is that we Coaches suffer from a similar situation.

No, it has nothing to do with letting out a one cheek squeak in front of your clients.

You’ve got Zoom’s “mute” button for those occasions.

What I mean is – we Coaches have a similar problem when it comes to “up selling” or “cross selling” our current clients.

When is the best time to present your next offer to them?

For example, when someone becomes a client, you typically don’t want to try and immediately sell them into another high-end program.

That’s akin to farting on the first date.

On the other hand, you don’t want to completely avoid it either.

Your “back end” (the puns never end!) is where you make most of your profits.

Therefore, not offering your clients more premium programs that can help is a good way to put your business in hospital.

So…

When is the right time to offer your existing clients the opportunity to buy one of your other programs?

Personally, The Aussie Hermit likes to live by one principle…

The offer has got to come out naturally… so to speak.

Meaning…

That next offer has to be presented in a way that’s natural to each individual in your current program.

Some people want more help sooner than others – and they’ll let you know about it earlier in the program.

Therefore, when they do, that would be a good time to jump on the phone and talk to them about what you’ve got.

However, others won’t be ready until right at the very end of the program. They’ll finish up and typically say, “how can I get more support from you?”

That’s a great time to – again – get on the phone with them.

Then there are the majority that won’t mention they’re looking for more help at all.

So how do you up sell them?

Well, there are many ways (of which I discuss in my 15 Minute Client program).

However, probably the best – most straightforward – thing to do is simply this:

Ask.

When you get to the end of the program, simply ask (in email or your final coaching session)…

“Hey NAME,

Now that we’re at the end of the program, let me ask…

Would you like to continue getting coaching support? More than happy to have a quick chat to discuss.

Your Name”

Then, if they say “yes,” you’ve got an easy way to get on the phone with them and tell them about your other programs without feeling all weird or salesy (because they’re literally asking to be sold).

With that being said…

I know this email had a lot of fart puns.

And for that, The Aussie Hermit does not apologise one bit.

It simply had to be done.

The good news is, my 15 Minute Client workshop is devoid of any fart puns at all.

Instead, it’s a pure fire-hose of information that teaches you my complete system on how to attract high paying clients sending just one email every day.

If that sounds like something you’re interested in learning, put your name on the waitlist here to be notified when I go live next:

https://the15minuteclientworkshop.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

How Coaches can beat inflation

30 Mar 2022
Posted in

The other day on Twitter “inflation” was the top trend.

It seems people are starting to wake up and realise…

Inflation is here to stay.

Not only that – it’s going to get a whole lot worse in The Aussie Hermit’s opinion.

So – what is a Coach to do to protect themselves?

Well, I’ve mentioned many times that I’m buying gold and silver.

(Not financial advice. That’s just what I’m doing)

However, I’ve never spoken about what you can do to protect yourself from a business perspective…

Until now.

Inside The Hermit Hole (my private forum), I have created a new training called…
“How Coaches Can Beat Inflation.”

And in that training you will discover 2 specific strategies that will virtually safeguard your business even if we go into a hyper inflationary environment.

If you’re interested in watching that training it’s completely free.

All you have to do is log in below and search, “How Coaches Can Beat Inflation” (or, alternatively, you can find it under the “Strategy” label).

Here’s the link to log in to the private forum if you’re not already a member (it’s free): https://TheHermitHole.com

And here’s the link for existing members: https://app.sociallair.io/lair/thehermithole-0Ok8

Enjoy.

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>