Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
True story:
From 2016 to 2021, The Aussie Hermit had the opportunity of working with Grace Lever.
Now, if you’re a female Coach, you probably know of Grace.
She’s an 8-figure Coach and one of the leading experts for female Coaches.
However, back when I met her, she was barely online at all.
Her marketing strategy was offline doing workshops around Australia. And so the reason why we started working together is because she wanted to transition online through the use of a webinar/Fb ads.
Problem was – the webinar wasn’t converting that well.
And so The Aussie Hermit stepped in.
I gave her a full critique.
I told her exactly what was wrong.
And I told her exactly what to do to fix it.
To her credit, she took that advice, updated her webinar and the results were staggering.
Within a matter of a few weeks she went from spending a few hundred dollars per day to $10,000/day on ads.
(I know because I was the one running the ads as well)
Further, she was making a 2-to-1 return on that spend.
Meaning – she spent $10k and made back $20k – every day.
Of course, I’m not saying that all this credit should go to me. Grace already had a great webinar, with a solid offer. I simply gave her some ideas on what to do to improve the presentation.
In any case, that’s not the reason I tell this story.
The reason I tell this story is for what came next…
Because Grace was doing so well with the webinar – and because she had so many new clients to service – she didn’t do any other marketing.
After all, she didn’t need to as she was making $10,000/day in profit.
However, being the marketer that I am, I knew that she was leaving a ton of money on the table.
How?
Because she was generating thousands of subscribers each day (through the webinar) and none of them were getting any email follow up.
None.
So I gave her a simple suggestion…
“Grace,
Here’s my daily email system. It’ll show you how to send emails your prospects love to open, read and buy from.
Use it for 30 days and see how it goes.
If it doesn’t work then stop using it.
But I bet it you’ll see a significant increase in sales”
The result?
Well, I can’t give specific revenue results.
But I’ll let Grace tell you in her own words…
“If you want to know how to send out daily emails your prospects love and that make money, get Luke’s system. Not only does he make it super easy and straightforward to produce great emails fast (even if you you’re not a writer). He has a great way to come up with all the email content you could ever need! Thanks Luke for the great email course, it’s been extremely profitable to my company.”
Funny thing is – Grace got the “2016” version of my email system which was extremely bare bones compared to my current system.
And even still, she was able to achieve extraordinary results by simply adding my daily email to her marketing strategy.
And that brings me to the real message of today’s email…
If you’re currently running ads, or you’ve got some type of lead gen. campaign that’s getting you clients, but you’re not sending at least one email per day – then you’re leaving a huge stack of cash on the table every month.
You’ve already paid for these leads (with your money or time or both), so why wouldn’t you get the most out of them by simply sending some emails?
To The Aussie Hermit it makes sense.
And if you agree, then maybe it’s time we had a chat?
All you have to do is put your name on the program waitlist below.
And when there’s a spot open, I’ll invite you up for a call.
Then from there, I’ll see how (or if) I can help.
And if I can?
I’ll map out a plan that shows you how we’re going to get you extraordinary results sending just one email per day.
Here’s the link to the waitlist now:
https://the15minuteclientwaitlist.com
-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
Ask any Coach what the easiest client to sign is and most will tell you – “a referral.”
But The Aussie Hermit argues that’s not the easiest.
Not by a long shot.
Sure, they come with a higher level of trust. And so converting them is definitely a lot easier than say a “cold” lead.
But there’s another type of client that requires almost no selling at all.
In fact…
This client is so warm they come ready to buy before you even speak to them. It’s just a matter of whether you want to work with them – and whether they have the money, of course.
But probably the best part about this type of client is that – unlike referrals – they’re super scalable.
That’s right.
You can get these “pre-sold” clients delivered to you – en masse – whenever your heart desires.
And this is exactly what I was telling a new client the other day…
They were lamenting the fact that the only way they could get clients was through referrals (a common problem with Coaches). And how they couldn’t grow more than a few clients each month (also a common problem if you’re completely referral-based).
And that’s when The Ol’ Aussie Hermit reminded them about why they signed up to my program.
Here’s what I said:
“Referrals are great because there’s a higher level of trust.
But they have two downsides…
First, they’re hard to scale.
After all, there’s only one of you, and therefore, only so much time you have to build referral relationships.
So by building your business around referrals you’re already putting a “cap” on how much you can earn.
Second, prospects who come referred to you are almost always uneducated about your personality, your true level of expertise, your credentials, your previous results, and how your methodology can help them.
After all, a referral is typically a quick recommendation in an email or conversation.
The referrer doesn’t give the prospect a complete rundown/education of your entire history including how your methods work.
But the thing is…
These factors are extremely important to the sales process.
If they don’t know, for example, how your coaching can help them – they ain’t buying.
Therefore, when you speak to them on your sales call, you still have to educate them about you/your system for getting results. And you may even have to show them case studies etc to convince them more.
In other words…
Referrals still require a lot of work to get them over the line.
This is why I say referrals are “high-trust/low-educated” prospects.
Sure, they’re better than cold. But they’re not the best you can get.
Instead, what you want are “high-trust/highly-educated” prospects.
These are prospects that jump on the phone with you and:
—> Know who you are…
—> Know you’re an expert…
—> Know you’re trustworthy…
—> Know your previous results…
—> Know your system can help…
—> Know they want you to help them implement that system, and most importantly…
—> Know there’s some type of investment.
That’s the type of prospect that comes pre-sold to your phone call and is wayyy easier to close into a high-end program.
But where do you find this type of prospect?
Simple…
Email.
Probably the #1 reason why I love sending regular emails is that it allows me to have sales conversions with prospects who are “high-trust/highly-educated.”
This is a far cry from the way my sales calls used to look.
That’s where they had no idea who I was. No idea about my system. And no idea whether I was an expert or not.
As you can imagine, this type of prospect took a lot of selling to get over the line.
(And why I struggled with extremely low sales call conversion rates for years)
But that all turned around when I started using email to attract clients.
All of a sudden, they knew me. Liked me. Trusted me. Knew I was an expert. Knew about my system. Knew I could help them. And knew they wanted to invest with me.
Not only did my conversion rates go from 10% to 70%+ almost overnight.
But I also enjoyed those sales conversations far more.
I went from hating sales to loving sales – and it was all because I changed my methodology for attracting clients to one that uses “education-based marketing” via daily emails.
Even better, this method for attracting these high-quality clients was completely scalable.
If I wanted more I didn’t need to do more work (unlike referrals).
I simply turned up my ad spend with the flick of a switch and continued to send out my daily email.
Now, I’m not saying don’t go seeking referrals.
I, like the next Coach, love a good referral.
But that’s not where I recommend your focus be if you want consistent, scalable, easy-to-sign high-paying clients.
Instead, I’d focus on sending consistent emails that deliver value.
Do that, and over time your emails will naturally establish trust, credibility and educate your prospect on why you are the Coach they need to work with.
And when they come to that decision, signing them up almost becomes a foregone conclusion.”
So that was The Aussie Hermit’s advice to my client.
And I recommend you follow it if you want clients that are easier to sign than referrals (and lots of them).
With that being said…
If attracting a consistent flow of high-trust/highly-educated prospects is something that interests you, then maybe you’d like to learn more about how my daily email system works?
Good news – every month I teach it for free in my live workshop.
You’ll learn how to build your list on autopilot with paid ads, how to come up with high converting copy for your campaigns, where to get lots of ideas for your emails plus…
You’ll learn my “SLC” framework for sending emails your prospects love to open, read and buy from.
To know when I go live next, put your name on the waitlist here:
https://the15minuteclientworkshop.com
-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>