Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
People always complain about Hollywood doing remakes and sequels.
But when you think about it, it’s a smart move.
With a remake or a sequel (especially one with a cult following) – even if it ain’t that great – it’s still going to make a profit.
Just look at the most recent Star Wars Trilogy.
It was an absolutely dogs breakfast and yet it made billions.
However, with a brand new untested story, well… that’s a much bigger risk.
So from a business standpoint – remakes and sequels are a smart way to go.
It’s the same with your coaching business…
Relaunching a proven offer you’ve used in the past is a much smarter route than launching a brand new offer.
With the brand new offer, you have no idea how it’s going to perform.
But with the proven offer, you can be certain it’s going to bring in some cash.
This is not to say you should never do a new offer.
Not in the slightest.
What The Aussie Hermit is saying is that proven offers are much safer whereas new offers are much riskier.
This is exactly what I tried to tell my client when she wanted to test a new offer recently.
We’d just done a string of 5-day challenges and they’d converted really well.
Then she wanted to test selling a new version of the offer in an upcoming 5-day challenge.
Problem was, she wanted to spend $70,000 testing this offer (almost twice as much as the previous 5-day challenge that converted really well).
So I told her…
“If you’re going to test a new offer, I wouldn’t recommend spending that amount. That is incredibly risky.
Instead, I’d use the same offer as last time. That way we know it’ll convert.
And if you still want to test this new offer, let’s run another 5-day challenge but with a smaller budget. How about $3,000-$5,000? Then if it converts, we’ll try it with a bigger budget the next time.”
Her response?
“Sally (their marketing assistant), says she’s seen this new offer type work before for other 5-day challenges so we want to give it a go.”
“Fair enough,” I said. “But I strongly recommend you don’t go down this path because I don’t think this new offer is going to convert and you’re risking a lot of money.”
Anyway, they still didn’t listen and we launched the 5-day challenge spending roughly $72,500.
The result?
$13,789 in sales.
A $58,711 loss.
Now let The Aussie Hermit take you over to another client that did listen to my advice.
Funny thing was, this other client started with me at the exact same time this other 5-day challenge was launching. So it was a great side-by-side comparison.
Here’s what happened:
She came to me with a bunch of different funnels that had converted OK in the past but had died as ad costs rose.
So the first thing I did was identify which of her past funnels had converted best.
The reason?
Because if it converted in the past it’s going to be the safest bet going forward.
That funnel was a webinar.
So I reviewed her webinar. I gave her a ton of advice on what to do to update the presentation.
She made those changes and we relaunched it to cold traffic (via FB ads).
The result?
Her first webinar did a 3 to 1 return.
She spent $1,000 (keeping the budget low to test the new webinar) and made back $3,000.
A great result.
Then we ran the webinar again the following week, this time doubling the budget, and she made back $7K.
Another great result.
Now we’re continuing to scale this campaign using the same offer that was converting in the past.
So here’s the point of all this…
If you’re going to spend a ton of money on a campaign, you better make sure the offer is proven, otherwise it’s a big risk.
And if you do want to test a new offer – start small.
Keep the budget low until it is proven.
And once it is, milk as much cash out of that offer as you can.
Just like Hollywood 🙂
With that being said…
In The Aussie Hermit’s 15 Minute Client program, one of the key strategies I teach is to keep your ad budget low until you sign a couple of clients.
I recommend a minimum of $30/day and no more than $100/day.
Then, when you get a couple of clients, now you’ve got a proven offer.
Moreover, now you can be confident the cash you’re investing into your ad campaigns will come back – and more.
This is when you start to “snowball scale.”
You add a bit more daily budget, get a few more clients.
Then you add even more daily budget, get even more clients.
Etc etc.
This is the smart way to scale.
Along with showing you how to efficiently and safely scale ad campaigns, I show you how to convert those ad campaigns into clients sending just 1 email per day.
No complex funnels.
No crazy tech.
Just a simple list building strategy (all on autopilot with ads), and a daily email that promotes your coaching offer.
If that sounds like something you’re after, make sure to put your name on the waitlist here:
https://the15minuteclientwaitlist.com
-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
Recently, The Aussie Hermit was having a conversation with a prospective client.
And, she was looking for my help to grow her software company.
Specifically, it’s an “all-in-one” tech platform that does basically everything you need.
From building landing pages.
To sending emails.
To creating invoices.
To booking appointments.
To processing payments.
To tracking all of your website and ad campaign metrics.
To having live (or bot) messenger chat conversations.
To setting up simple (or complex) funnel systems.
Yes, this thing did it all and more.
Moreover, after taking it for a demo I was incredibly impressed with how simple it was to use.
“Wow, this platform has every bit of tech a Coach could ever want or need to run a highly successful business,” I thought to myself.
I even told her I’d recommend it over other more established platforms like Kajabi and Katra (which I’ve used) if there was a Coach looking for such a platform.
But for The Aussie Hermit?
I basically told her – ain’t no way I’d ever use it.
Wait, what!?
Why would I say such a thing?
Because for all the benefits of an “all-in-one” platform, there’s just one negative I personally cannot get past.
And that negative is – the platform is centralised.
Picture this…
You send out an email from said “centralised” platform.
And, this email happens to express a view that doesn’t coincide with the mainstream narrative.
You wake up the next morning with a message in your inbox…
“Account Deactivated
Due to the nature of your communications on our platform, we have decided to permanently deactivate your account.
This message is final and cannot be appealed.”
In an instant, your business has been completely wiped out.
No more landing pages.
No more email automations.
No more funnels.
No more invoices.
No more check outs.
No more appointment systems.
No way to make money.
It’s all gone – at the flick of a switch – simply because you put your business in the hands of a centralised authority.
What, don’t think this can happen?
I bet the Canadians didn’t think the government could freeze their bank accounts without a trial either.
But here we are.
Bottom line is:
I am not willing to put my business and livelihood (and my family’s financial security) in the hands of one company who can turn me off at the flick of a switch.
This is why I run my business like Bitcoin.
I keep it decentralised.
My landing pages are on one platform.
My check out is on another.
My email system another.
My website another.
And I have multiple payment processors.
Further, I diversify my traffic.
That way, if Facebook, another ad platform, or a piece of tech ever cuts me off, it won’t have much of an effect.
Point is…
Everything is decentralised.
And because of that, the power is in my hands.
Not some soy boy who gets offended at the colour of Trump’s hair.
Anyway…
Do with this advice what you will.
Now it’s time for the pitch…
In The Aussie Hermit’s 15 Minute Client program, I share with you all the tech tools I use to run a very successful coaching company.
I will say, though, I don’t actually use that many as my system for getting clients is very simple.
And that is – I build my list on autopilot with paid ads, then I send that list one email per day to book appointments.
Because of that, all you really need is a landing page builder, email system and some calendar software.
Of course, you can get fancier if you want with check out systems and a WordPress site.
But if you’re just looking to get clients, that’s all you need.
If you’re interested in learning if this program could be a good fit, put your name on the waitlist here:
https://the15minuteclientwaitlist.com
-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>