Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Here’s a question for ya…
Ever wished you were subscribed to more marketing email lists?
Not likely, right?
Well, here are the types of emails The Aussie Hermit regularly receives…
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I love reading your emails and hopefully learning while I enjoy the commentary! Keep it up!
-Hannah
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Hi Luke,
For some reason, we stopped getting your emails after your #5 tip.
We are loving your content and definitely want to stay on your mailing list with the expectation that we will want to sign up for more with you once we get our practice going a bit more.
If you can please be sure this email address is still on your list, that would be appreciated.
Thank you.
Kristin
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I am glad that I am on your email.
I need to change my address.
The only option I am offered by your email is to unsubscribe but I would like to keep getting your email. Could you please change my address to [email]?
-Donna
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Luke,
I read every single one of your emails and I don’t read anything from anyone else.
I would def know if you were sick cause I totally look forward to reading your emails.
My life is boring lol.
Just wanted to let you know I love them (warts n all).
Thank you for keeping me accountable to what I have set for myself because your emails remind me I am a kickarse entrepreneur changing the world.
Thank you.
Kirsty
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Kinda weird, right?
And makes you think…
Maybe it is possible to send marketing emails prospects enjoy and that get clients?
Of course, if you follow the typical "pitch pitch pitch" guru approach you’re probably going to get a different reaction.
See definition of "burnt email list."
Also, if you "hard teach" you’ll get a lot of "I love your content!" replies - but hardly any sales.
So what’s the secret to great emails that get opened, read and bought from?
It’s simple…
First, you want to make sure that whatever you send is entertaining.
Now, there is a myriad of ways to do this that don’t require you to be a professional comedian or late night host.
The easiest way?
Tell stories.
Stories come naturally to us as that’s how we communicate each day.
Whether it's to your spouse, friend or colleagues.
We constantly communciate with stories.
Just make sure whatever story you tell is to the point.
Make it pithy.
Edit out all the fluff.
This will keep engagement up and people continually tuning in.
Second, you don’t want to over-teach.
As mentioned, this is a great way to get a lot of "applause" but not many clients.
Instead, you want to talk about "lesson" of your story.
The marketing lesson.
The dating lesson.
The chronic anxiety lesson, etc.
Or another way of saying that is...
You only want to stick to "what" and "why" content - not "how."
This allows you to give valuable content without over teaching.
Also, it allows you to sell the prospect on why they should choose your method over others.
In other words, you create a much more persuasive email.
Finally, you want to have a call to action where the prospect can get help.
Many of us Coaches forget this final - most critical part.
Often, we end with a lame offer, or worse - no offer at all.
The offer needs to be strong.
It needs to communicate a result your program gives them.
Then it needs to lead to an application, a call or a waitlist.
The Aussie Hermit prefers the latter.
With that being said…
What I have given you is a quick overview of how I send winning emails each day.
Of course, I go into this methodology a lot deeper in my 15 Minute Client program - including how to get them done super fast.
Along with that, I also teach you how to build your list with quality leads using paid ads.
That way, the only thing you have to do each day to get clients is send one email.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
When The Aussie Hermit first started trying to grow my business I made many mistakes.
Big ones.
Little ones.
And very costly ones.
But probably the biggest was delaying the launch of my marketing campaign.
You see, before I launched…
—> I wanted to get my business cards done…
—> I wanted to get my website ready…
—> I wanted to have blog posts and social media content posted…
—> I wanted to have my program content done…
—> I even wanted to do more personal development and certifications courses just to help with my confidence.
And the reason why that was costly was because, for the first 18 months of my business I was doing all this stuff, but I wasn’t making any sales.
And, as you can imagine, that put a huge strain on my finances (and my sanity).
So much so, I ended up in a ton of debt (a lot of that to my family), and went to live with my Nan as she was the only one that would let me live rent free.
Embarrassing.
And so when that happened, I realised I needed to stop playing around in business.
I needed to stop doing stuff that didn’t generate revenue.
And I need to focus on only those actives that brought in clients.
So here’s what I did…
For the next 3 years I built a coaching business on just these 4 things…
- I had 1 ad that drove my traffic...
- I had one opt in page and one thank you page to build my list (built by a simple landing page builder similar to Click Funnels)…
- I had one email autoresponder so I could send my list a daily email with an offer, and…
- I had PayPal to accept payments.
That’s it.
I didn’t have the “LukeCharlton.com” website I have now.
I didn’t have business cards.
I didn’t have a “course portal” (every program was delivered via a Facebook group and “hidden” YouTube videos)…
And I didn’t have any social media posts, blog posts or articles.
And from those 4 things, I was able to bring in consistent, high-paying clients.
Pretty simple, ey?
So if you feel like you need to get all these things ready before you start (finally) generating great monthly revenue - you don’t.
You can start building and emailing your list today - you can start getting sales today - and you can worry about the other stuff later.
More:
But what if you need your program ready before you launch?
After all, you need something to sell. So you probably better wait till that’s done, right?
Well, not so fast.
In that case, I still recommend you focus on building/emailing your list first, however, instead of pitching nothing in your emails, you pitch a waitlist.
Let me show you how it works:
You launch your ad campaign now…
You build your list now…
You start sending daily emails now…
Then while that waitlist is building with your one daily email, you’re working on your program/course in the background.
That way, when you’re finally ready to “open the doors” you have a group of people clamouring to work with you.
Of course, you can do it the other way…
You can spend the next 8-12 weeks (or longer) getting everything “ready” with your program, then you can do the marketing stuff later on.
But the problem with that is - you won’t have anyone waiting to join when the content is done.
You’ll just set yourself up to wait even longer, as you still have to build your client attraction system from scratch.
So you see…
By building your list and emailing your list now - you actually save yourself a ton of time.
And you can launch (and get revenue) much sooner.
With that being said…
If you like the sound of this strategy, well that’s exactly what I teach inside The 15 Minute Client program.
Within 4-6 weeks we can have everything set up so you’re getting quality prospects joining your waitlist sending one email per day.
Further…
I give you all the email scripts to open the doors so you get maximum people applying for your program or course.
Along with that, I give you a sales script to close them too.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>