My client’s $58,711 Hollywood Offer mistake

People always complain about Hollywood doing remakes and sequels.

But when you think about it, it’s a smart move.

With a remake or a sequel (especially one with a cult following) - even if it ain’t that great - it’s still going to make a profit.

Just look at the most recent Star Wars Trilogy.

It was an absolutely dogs breakfast and yet it made billions.

However, with a brand new untested story, well… that’s a much bigger risk.

So from a business standpoint - remakes and sequels are a smart way to go.

It’s the same with your coaching business…

Relaunching a proven offer you’ve used in the past is a much smarter route than launching a brand new offer.

With the brand new offer, you have no idea how it’s going to perform.

But with the proven offer, you can be certain it’s going to bring in some cash.

This is not to say you should never do a new offer.

Not in the slightest.

What The Aussie Hermit is saying is that proven offers are much safer whereas new offers are much riskier.

This is exactly what I tried to tell my client when she wanted to test a new offer recently.

We’d just done a string of 5-day challenges and they’d converted really well.

Then she wanted to test selling a new version of the offer in an upcoming 5-day challenge.

Problem was, she wanted to spend $70,000 testing this offer (almost twice as much as the previous 5-day challenge that converted really well).

So I told her…

“If you’re going to test a new offer, I wouldn’t recommend spending that amount. That is incredibly risky.

Instead, I’d use the same offer as last time. That way we know it’ll convert.

And if you still want to test this new offer, let’s run another 5-day challenge but with a smaller budget. How about $3,000-$5,000? Then if it converts, we’ll try it with a bigger budget the next time.”

Her response?

“Sally (their marketing assistant), says she’s seen this new offer type work before for other 5-day challenges so we want to give it a go.”

“Fair enough,” I said. “But I strongly recommend you don’t go down this path because I don’t think this new offer is going to convert and you’re risking a lot of money.”

Anyway, they still didn’t listen and we launched the 5-day challenge spending roughly $72,500.

The result?

$13,789 in sales.

A $58,711 loss.

Now let The Aussie Hermit take you over to another client that did listen to my advice.

Funny thing was, this other client started with me at the exact same time this other 5-day challenge was launching. So it was a great side-by-side comparison.

Here’s what happened:

She came to me with a bunch of different funnels that had converted OK in the past but had died as ad costs rose.

So the first thing I did was identify which of her past funnels had converted best.

The reason?

Because if it converted in the past it’s going to be the safest bet going forward.

That funnel was a webinar.

So I reviewed her webinar. I gave her a ton of advice on what to do to update the presentation.

She made those changes and we relaunched it to cold traffic (via FB ads).

The result?

Her first webinar did a 3 to 1 return.

She spent $1,000 (keeping the budget low to test the new webinar) and made back $3,000.

A great result.

Then we ran the webinar again the following week, this time doubling the budget, and she made back $7K.

Another great result.

Now we’re continuing to scale this campaign using the same offer that was converting in the past.

So here’s the point of all this…

If you’re going to spend a ton of money on a campaign, you better make sure the offer is proven, otherwise it’s a big risk.

And if you do want to test a new offer - start small.

Keep the budget low until it is proven.

And once it is, milk as much cash out of that offer as you can.

Just like Hollywood 🙂

With that being said…

In The Aussie Hermit’s 15 Minute Client program, one of the key strategies I teach is to keep your ad budget low until you sign a couple of clients.

I recommend a minimum of $30/day and no more than $100/day.

Then, when you get a couple of clients, now you’ve got a proven offer.

Moreover, now you can be confident the cash you’re investing into your ad campaigns will come back - and more.

This is when you start to “snowball scale.”

You add a bit more daily budget, get a few more clients.

Then you add even more daily budget, get even more clients.

Etc etc.

This is the smart way to scale.

Along with showing you how to efficiently and safely scale ad campaigns, I show you how to convert those ad campaigns into clients sending just 1 email per day.

No complex funnels.

No crazy tech.

Just a simple list building strategy (all on autopilot with ads), and a daily email that promotes your coaching offer.

If that sounds like something you’re after, make sure to put your name on the waitlist here:

https://the15minuteclientwaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay