Decentralised coaching

Recently, The Aussie Hermit was having a conversation with a prospective client.

And, she was looking for my help to grow her software company.

Specifically, it’s an “all-in-one” tech platform that does basically everything you need.

From building landing pages.

To sending emails.

To creating invoices.

To booking appointments.

To processing payments.

To tracking all of your website and ad campaign metrics.

To having live (or bot) messenger chat conversations.

To setting up simple (or complex) funnel systems.

Yes, this thing did it all and more.

Moreover, after taking it for a demo I was incredibly impressed with how simple it was to use.

“Wow, this platform has every bit of tech a Coach could ever want or need to run a highly successful business,” I thought to myself.

I even told her I’d recommend it over other more established platforms like Kajabi and Katra (which I’ve used) if there was a Coach looking for such a platform.

But for The Aussie Hermit?

I basically told her - ain’t no way I’d ever use it.

Wait, what!?

Why would I say such a thing?

Because for all the benefits of an “all-in-one” platform, there’s just one negative I personally cannot get past.

And that negative is - the platform is centralised.

Picture this…

You send out an email from said “centralised” platform.

And, this email happens to express a view that doesn’t coincide with the mainstream narrative.

You wake up the next morning with a message in your inbox…

“Account Deactivated

Due to the nature of your communications on our platform, we have decided to permanently deactivate your account.

This message is final and cannot be appealed.”

In an instant, your business has been completely wiped out.

No more landing pages.

No more email automations.

No more funnels.

No more invoices.

No more check outs.

No more appointment systems.

No way to make money.

It’s all gone - at the flick of a switch - simply because you put your business in the hands of a centralised authority.

What, don’t think this can happen?

I bet the Canadians didn’t think the government could freeze their bank accounts without a trial either.

But here we are.

Bottom line is:

I am not willing to put my business and livelihood (and my family’s financial security) in the hands of one company who can turn me off at the flick of a switch.

This is why I run my business like Bitcoin.

I keep it decentralised.

My landing pages are on one platform.

My check out is on another.

My email system another.

My website another.

And I have multiple payment processors.

Further, I diversify my traffic.

That way, if Facebook, another ad platform, or a piece of tech ever cuts me off, it won’t have much of an effect.

Point is…

Everything is decentralised.

And because of that, the power is in my hands.

Not some soy boy who gets offended at the colour of Trump’s hair.

Anyway…

Do with this advice what you will.

Now it’s time for the pitch…

In The Aussie Hermit’s 15 Minute Client program, I share with you all the tech tools I use to run a very successful coaching company.

I will say, though, I don’t actually use that many as my system for getting clients is very simple.

And that is - I build my list on autopilot with paid ads, then I send that list one email per day to book appointments.

Because of that, all you really need is a landing page builder, email system and some calendar software.

Of course, you can get fancier if you want with check out systems and a WordPress site.

But if you’re just looking to get clients, that’s all you need.

If you’re interested in learning if this program could be a good fit, put your name on the waitlist here:
https://the15minuteclientwaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay