SPAM email made profitable

A while back The Aussie Hermit received an unsolicited (AKA: SPAM email) from a "guru" promoting a webinar.

The headline of that webinar?

"How to Stop Being a Perfectionist About Your Marketing Videos"

And my first thought was… "Wow, that’s a terrible headline! Delete!"

Then my second thought was…

"Wait a minute… The Ol’ Aussie Hermit can turn this into a profitable lesson for my list!"

And so that’s why I’m writing to you today.

Let’s talk about why this headline is pretty average, and how I’d make it better.

So this expert has a webinar that shows Coaches how to create marketing videos.

And, he knows Coaches tend to re-do their videos over and over and over again because they’re not happy with each recording.

In other words - he knows they’re perfectionists.

And so he thinks a great headline would be…

"How to Stop Being a Perfectionist About Your Marketing Videos"

The problem with this angle, however, is that’s it goes against their identity of being a "perfectionist."

(Or another way of saying that is, it goes against their limiting beliefs, believing that their video is never good enough)

This is like trying to walk through a brick wall.

It ain’t going to work.

Instead, you simply want to go around the brick wall.

Meaning…

You want to show them how they can still get to their goal even with those limiting beliefs.

For example, a better headline would have been something like…

"How to Create Profitable Marketing Videos in One Take"

Or…

"How to Create Profitable Marketing Videos in One Take Even If You’re a Perfectionist"

Notice the difference?

Notice how I’m not telling my prospect to stop being who they are.

I’m telling them they can get the result even if that perceived flaw/limiting belief is part of their personality.

Let’s take another, more obvious example…

Let’s pretend you’re a Coach who hates tech.

If that’s the case, I’m not going to write a headline like…

"How to Really Love Tech and Get Great at Tech So You Can Put Together This Client-Getting Funnel"

Instead, I’m going go around that limiting belief and say…

"How to Build This Simple Client-Getting Funnel Even If Even You’re Hopeless at Tech"

Or even better…

"How to Get Clients without Having to Set Up Any Tech"

Notice the difference?

Notice how I’m going around their limiting beliefs, and not against them?

So with your headlines, make sure you’re not asking them to be something they’re not, or do something they don’t want to do.

Instead, figure out how you can work around those perceived flaws to create a hook.

With that being said…

If you’ve been a Coach for even a little while you’re probably aware of how important headlines are.

After all, a lead magnet title (aka: headline) will get you subscribers…

An email offer (aka: headline) will get you appointments…

And an offer "promise" (aka: a headline) will get you buyers.

So getting your headlines right is critical to getting your online marketing campaigns converting.

Or another way of saying that is…

If you’re not getting clients it’s typically because your headlines aren’t resonating.

And this is why most of my coaching with clients revolves around critiquing their headlines.

When we make them clearer, stronger and more persuasive we see better results instantly (AKA: more opt ins, appointments and sales).

If that sounds like something you need help with, make sure to put your name on the 15 Minute Client program waitlist:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay