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4 little-known benefits of having a program waitlist
| The other day The Aussie Hermit went to buy some shelves for my garage. And, after doing some research online I found a place that had them for 60% cheaper than everywhere else. Problem was, the shelves I wanted were out of stock. So I clicked on the “customer support” chat and asked them when they’d get some in. Their response? “We have no idea.” And that was it. That was literally the end of the conversation. They didn’t take my name. They didn’t take my email. And they didn’t take my phone number. Now, The Aussie Hermit doesn’t know about you, but I think this is a pretty dumb way to run your business. And, you see this with businesses all the time. They have customers that want to buy an item that’s out of stock, but they don’t grab their details to let them know when it’s back in stock. Dumb dumb dumb. And the funny thing is... It’s *so* simple to do this. You’re literally typing someone's details into a notepad or spreadsheet and then sending them an email when the product is ready. It’s mind-boggling. They’re literally losing customers because they can’t do a 10 second job. Even worse - most of this stuff can be automated these days. Some smart companies are doing it. For example, I have a website I buy gym stuff from and when something is out of stock a box will pop up asking for my email so they can notify me when it comes back in. Then, when the item hits their warehouse, they send out an email to me and everyone else on the waitlist and BAM - a flood of customers rush in. So simple. So profitable and so rarely used. And as I was thinking about this story today it reminded The Ol’ Hermit of some other reasons why I have a waitlist for my 15 Minute Client program, and why I teach it to all my students. Here they are: It’s great for launching a program. Let’s say you have a new program you want to sell. Well, send everyone to a waitlist for 6-8 weeks. Then when you’re ready to go live you’ve got a group that’s highly interested. It’s great for testing your offer before you’ve created content. Let’s say you promote the waitlist for your program and no one is joining. Well, that tells you you’ve got an offer problem. All you have to do then is tweak the offer and try again. Keep tweaking until you get consistent people joining. Now you know you’ve got a program offer the market wants and you didn’t even create any content (or better - get on the phone). It’s great for time management. Most Coaches need to have availability in their calendar every week to take sales calls (The Aussie Hermit was the same). Well, with a waitlist you can choose to invite people to a call when it suits you. Only want to do sales calls 3 days out of the month? No problem. Only invite people to chat about the program on those 3 days. Then the other 27 days you let people wait. And best of all… It positions you as an expert. After all, if you have a waitlist it says you’re in demand. Sure, you may only have 3 people on that list in the beginning. But your prospects don’t know that. But just by the fact you have a waitlist will create far better positioning and make it easier to close them (and at higher prices) when you do speak. Bottom line: There are a ton of benefits to having your own program waitlist. Some obvious, and some not so obvious. Those 4 above are my favourite. With that being said… Inside my 15 Minute Client program I dedicate a whole module to building a profitable waitlist sales process. You learn… —> How to set up your landing pages using high converting, pre-made templates… —> How to invite prospects on your waitlist to a call using word-for-word emails scripts… —> How to set up an application form so you can weed out low income quality people before you speak (I also reveal the exact questions to ask)… Plus much more including… —> How to sign them into your high end program using my “Q&A Close” sales call framework. And the best part is these leads are *super* warm making it straightforward for those not great at selling to sign them up. Then, of course, the rest of the program shows you how to build your email list on autopilot with paid ads. And then convert that email list (leveraging the waitlist) into clients with one daily email. If that sounds like something you’re after, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Somewhere Near Byron Bay |
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