Guru gaslighting

Recently, The Aussie Hermit was scrolling through Instagram and up popped an ad from a well-known guru.

Now, I have nothing against him.

In fact, I like his content.

However, the messaging in this particular ad put me off.

The reason?

Because it was misleading.

Here’s what I mean…

In his ad, he said (paraphrased) "the #1 reason why funnels don’t convert is because of copy."

And on the surface, this seems true.

After all, that’s what your prospect sees.

However, it’s not the #1 reason. Far from it.

And that’s what I have a problem with.

He would know this.

However he, (or his copywriter), has said what he said it just to sell his copywriting product.

And you see this with gurus all the time…

They’ll say, "the #1 reason you’re not successful is because…

…you don’t have a great offer" (and then they’ll pitch you their offer product).

Or they’ll say, "the #1 reason you’re not successful is because…

…you don’t have a book funnel" (and then they’ll pitch you their book funnel product).

Etc.

Here’s the truth:

If a Coach doesn’t have a marketing campaign that converts, it’s not because of their offer or funnel or copy.

Almost always it’s because they’re unclear on who they’re selling to.

And this then creates problems by making their offers, copy, and content ambiguous, unclear and downright undesirable.

The Ol’ Aussie Hermit has helped thousands of Coaches in my time as a marketing Coach, and this is almost always the underlying problem of every failed campaign.

No, it’s not copy.

No, it’s not your offer.

No,t it’s not your sales process.

And no, it’s not the type of funnel you choose.

These are important, yes.

But they’re all tied to the market.

You must get clear on your market and all their pain points, desires, and challenges if you want to have any hope of writing great copy, a great offer, and a converting funnel.

And here’s the thing…

Every successful guru knows this, but they rarely talk about it.

Why?

Because it’s not sexy. It’s not exciting. And it doesn’t get attention.

And so they make up misleading claims like, "traffic is the #1 reason you’re not successful." And then you go buy their traffic product, it doesn’t convert, and then you’re left wondering why.

Well, I can tell you now - it’s that you weren’t clear on your market.

Because if you were, you would have known exactly what offer to create and what copy to write to get clients to work with you.

With that being said…

It’s probably no surprise after this email that getting clear on your marketing is literally the first thing we do together inside The 15 Minute Client program.

From researching which type of client is going to happily invest high fees in your service…

To building out a customer avatar using my "Ultimate Research Rolodex" toolkit…

To creating a clear succinct "niche statement" so your prospect instantly knows the high value problem you solve for them within seconds of meeting…

It’s all in there.

Plus, of course, I show you how to craft, package and position your high ticket coaching offer.

Build a quality list on autopilot using paid ads, and…

Turn that list into clients sending one email per day.

If that sounds like something you want, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com

-Luke Charlton