3 “cheat codes” that get more clients

One of the things that continually surprises The Aussie Hermit about having kids is how much they trigger me.

I’m talking a deep rage.

And the weird thing is, it’s often for stuff that’s not that bad.

For example…

One of the things that gets Big Pappa Hermit angry is when my kids fall over and hurt themselves.

This is not all the time.

Most of the time I’m empathetic.

But when they don’t listen when I tell them to “SLOW DOWN!” and then they hurt themselves, I get irate.

Another thing that gets me angry is when Indi (3) snatches something that Olive (1) is playing with.

Or another one is when Indi hurts Olive.

Now that really gets The Aussie Hermit’s blood boiling to the point I start having visions of what life would be like if I just hurled Indi over my balcony.

(Living in a cell somewhere probably)

Now I’m joking, of course.

I would never physically hurt my kids.

(Although, I now totally get why some parents hurt theirs)

But the point is…

There are things my kids do that trigger me.

And no matter how much I try to rationalise my way out of it by saying things to myself like, “Aussie Hermit, you’re at the playground. Your kids will probably fall over and hurt themselves. It’s OK. They’re kids” - I still get triggered when it happens.  

I just can’t help it.

Now the interesting thing about triggers is they don’t just apply to parenting.

I’m sure you’ve been in a relationship before when your partner has triggered you in some way.

(Alana has a list of about 43,000 ways I trigger her. We go through it most days)

Or when a client or colleague has really pissed you off.

It happens to us all the time.

And these types of triggers are typically different from person to person. With many of them being created in our childhood (due to abuse or negative experiences).

Then there are other type of triggers that we all have in common.  

And it’s these triggers you can speak to in your marketing to get your prospects to react in a way (virtually against their will) that leads them to your coaching program.

For example…

“Status” is a trigger.

When you show how your product can increase your prospect’s status, they’ll be attracted to it (and they’ll pay more).

This is why people pay $5,000+ for a Gucci bag when the quality of the bag is basically exactly the same as a $300 bag.

Another trigger is “credibility”.

When you can show how you’re a credible expert your prospect will be more trusting of you (and therefore more willing to part with their money)

This is why at the beginning of a webinar or email sequence I’ll typically mention I’ve spent over 16 million on ads, generated 500,000+ leads, helped clients bank over 50 million in revenue, worked with over 4,000 Coaches etc.

It’s all to demonstrate my credibility.

Another powerful one is “urgency/scarcity,” which you’ve probably heard of.

And there are many more (which I teach in my program).

But the point is…  

These common psychological triggers make your prospects react whether they want to or not.

Yes, even if they try to rationalise why an “urgent deadline” shouldn’t or won’t effect them… it will.

They can’t help it.

It’s been baked into their lizard brain from birth.

And that’s why when you utilise these triggers, you can dramatically boost the amount of appointments you get.

Think of it like having “cheat codes” in a game.

Only it’s like having cheat codes to more clients.

When you know the codes, it becomes a whole lot easier.

With that being said…

This is exactly why my clients love working with The Aussie Hermit.

Inside my 15 Minute Client program I show them how to use these triggers in your daily emails to get more clients beating down their door.

And the best part is…

You don’t even really have to think about it.

They’ll automatically come out as you use the “SLC” email writing framework I teach inside.

Would you like the cheat codes to more high paying clients?

Then make sure to put your name on The 15 Minute Client program waitlist here:
https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay