When listening to your market sends you into the side of a mountain

The other day Don Jnr. posted a meme on his Instagram.

It was a picture of Biden with a dumbfounded look on his face wearing a pilots hat.

Underneath it said…

"If I was the pilot, would you get on the plane?"

Funny.

And, it also ties in perfectly with a lesson The Aussie Hermit has been wanting to talk about for a while.

Imagine you were a pilot.

You’re flying through the air - 30,000 feet off the ground.

Then, from the back of the plane some random passenger opens the door and starts giving you advice on how to fly.

Do you listen to him?

Of course not.

That would almost certainly kill everyone on board.

Yet, this is the mistake we Coaches often make.

Meaning…

We listen to our prospects’ advice on how to run our business.

One such example of this is "email frequency."

When Coaches come into The Aussie Hermit’s 15 Minute Client program, the first thing I get them to do is start sending emails every day.

Even Saturday and Sunday.

And low and behold, they start booking more appointments.

However, every now and then I’ll get a client that says…

"Aussie Hermit, I started sending more emails and got a complaint. They say I should send less emails. What do you think?"

I think that’s a very silly way to run your business.

Why would you care what one person thinks when you’re booking 3x-5x more appointments than before?

It’s like the passenger telling the pilot how to fly.

Their opinion is completely irrelevant.

Another example of this is when you see big name experts send out an email to their list that says something like…

"Would you like to hear from me once per week? Twice per week? Three times per week? Or Every day?"

This is really stupid.

Who cares how many times they want to hear from you.

You’ll send as many emails as you like because it’s your list and you make more sales (AKA: help more people) when you do.

And if they don’t like that?

That’s what the unsubscribe button is for.

Another area we Coaches like to let our prospects direct our businesses is with our ads.

As soon as we get one negative comment we freak out. We turn off the ads. Or change them altogether.

Unfortunately, negative comments come with running ads.

Simply delete them, or do what I mentioned the other day in another email - turn them into a reason to opt in to your list (or buy whatever you’re promoting).

Finally…

Probably the biggest area we let prospects direct our business is our prices.

We speak to so many people that can’t afford our coaching and so we reduce our prices until they jump in.

Then we feel like shit.

We barely have enough money to pay for our ads (let alone bills and living expenses).

Plus, this attracts a lot of people in our programs that simply don’t get results because they’re not invested.

If this resonates, then I can tell you this now…

After working with thousands of Coaches, the problem is rarely that the market can’t afford your program.

It’s that you haven’t communicated the value of that program effectively.

Communicate the value and you’ll get more people investing a higher amount.

Bottom line:

Don’t let prospects fly your plane.

Otherwise, they’ll navigate you right into the side of a mountain.

With that being said…

There is one place you should listen to your prospects and that’s when they’re telling you their fears, frustrations, desires and challenges as it relates to the area you’re helping them with.

These are called "psychographics."

And it’s these psychographics that you use to create profitable marketing campaigns.

For example…

A frustration many Coaches have is "spending a ton of time in Facebook groups for no results." And so if I speak to that - if a write an email saying - "hey, are you frustrated with spending too much time in Facebook groups?" - well, that will get them to pay attention.

Further, if I provide a solution - if I say something like, "don’t worry, I’ve got a solution where you can get clients without ever having to spend one more minute in a Facebook group" - that becomes very appealing.

This makes them want to hear more.

Point is…

Psychographics are what you want to research to create marketing campaigns that resonate.

And it’s inside The Aussie Hermit’s 15 Minute Client program where I show you how to learn your dream client’s psychographics right from the comfort of your computer.

Specifically, I share with you my "Research Rolodex" that I’ve used for all the multimillion dollar campaigns I’ve written copy for.

Along with that, I show you:

—> How to craft a high ticket offer your market will happily invest in…

—> How to build your list with quality leads using paid ads...

—> How to send that list one email per day that gets regular appointments, and…

—> How to close those *pre-sold* prospects without being salesy.

If that sounds like a system you’re after, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra