A not-for-profit “donation offer” Coaches can model to charge more

Yesterday, I had a conversation with a woman who wanted to hire The Aussie Hermit to run her ads.

And, what was different about this conversation was that this woman runs a not-for-profit.

(A not-for-profit that helps children who have been trafficked).

The reason this conversation was different was because I usually run ads for Coaches, Course Creators, and sometimes eCommerce stores.

Never have I run ads for a 301c.

However, I took the call with her because I was confident I could help

Why was I so confident?

Because whether you’re a Coach, eCommerce store or not-for-profit - marketing is marketing and selling is selling.

It’s all the same.

There is a problem in the market.

You have a solution to that problem.

You use marketing/selling to connect that solution to that problem.

Further, the ad campaigns are the same, too.

We have a "dream customer" we need to get clear on that would be most willing/able to give a donation (for you this would be a "dream client" that’s most willing/able to buy your program)…

We have a goal for the campaign i.e. more donations (for you that would typically be an "opt in").

We have to provide a great offer to get those donations (for you that would typically be a great lead magnet offer).

And we have to write copy that resonates with our dream customer so they take us up on our offer.

It’s all the same.

Something else to think about…

Part way through our conversation I asked her about her "offer."

(I.e. what offer are you going to use to get people to give a donation).

She hadn’t thought about it.

And, it’s a hard question because…

How do you get someone to give you money when they don’t really get anything in return other than self-satisfaction?

It’s not like they get a product. It’s a donation.

So The Aussie Hermit suggested this…

"Sell a result."

Specifically, I told her…

If you want to get people eagerly donating to you, tell them that they’re buying some type of result.

For example, tell them in the ad something like… "If you donate $20, you’ll give shelter for a week to a trafficked child. If you donate $50 you’ll give them food for a week. If you donate $100 you’ll save a child from being trafficked" etc.

Point is…
Let them know that when they give you their money, it’s going to produce a *tangible result.*

And you know what?

This is exactly what The Aussie teaches Coaches in my program when they package their offer.

You want to sell a result because that’s what your prospect is buying.

They don’t want your 12 sessions.

They don’t want your group coaching program.

What they want is "more clients" or a "dream body" or a "connected marriage" etc.

The better the result, the more you can charge, the more prospects will be eager to work with you.

So you see again…

Whether it’s a 301c or coaching business - marketing and selling are all the same.

The same principles apply across the board.

And that’s exactly how I can get results no matter what type of business seeks my help.

I know the principles.

I simply apply those principles to each client individually for the campaigns.

You can, too.

It’s not hard.

It just takes discovering what they are and applying them to your own business.

With that being said…

My 15 Minute Client system is built on a foundation of solid marketing and selling principles.

It all begins with understanding/researching your dream client inside and out.

Then crafting a strong offer they’d love to give you a lot of money for.

Then creating a marketing system that builds your list with paid ads…

And a selling system that turns that list into clients sending one email per day.

If you know you need these foundational principles in your business, make sure to put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra