Facebook’s 240 billion dollar ad lesson

A couple of days ago, Facebook had the biggest one day loss of any company in history.

240 billion wiped out in just a few hours.

The reason?

They lost users for the first time (a lot of users) plus ad revenue was down.

Apparently, there are less advertisers because of Apple’s iOS update. Facebook is saying businesses can’t track as well anymore so they’re leaving the platform.

(Personally, The Aussie Hermit thinks this is just Facebook coming up with an excuse and the real reason has more to do with their censorship plus the economy going down the tube as I mentioned a couple of days ago. But I digress)

Let’s pretend for a moment that is the problem.

Let’s pretend these advertisers are leaving because FB is not tracking the correct leads or appointments or sales.

Do you know what The Aussie Hermit says to that?

You’re doing it wrong.

Here’s why:

Facebook has *always* been inaccurate.

The pixel (or API if that’s what you use) has never given 100% correct leads/appointments/sales.

In fact, it’s typically anywhere from 10%-50% off.

So if these businesses can’t run ads because of iOS, it just tells me they had no idea what they were doing to begin with.

Want to know how much impact Apple’s iOS update had on the ad campaigns I run for my clients?

Zero.

That’s right.  Zero.

And the reason why is…

I don’t manage the campaigns based on the data inside the Facebook ads manager.

That’s a great way to pour your money down the drain.

Instead, I get the data where it is 100% accurate and I put it in a spreadsheet each day.

Here’s the process:

Step 1: Open a Google Sheet.

Step 2: Have a column for each of your core numbers you want to track for a particular campaign (ie spend, clicks, opt ins, cost per opt in etc).

Step 3: Have a row for each day of the month

Step 4: *Manually* fill in that data each day with 100% accurate numbers!

Meaning…

Go into Facebook each day and grab the spend/clicks as that’s the only data in FB that’s 100% accurate.

Then go to your email autoresponder and count the number of opt ins.

Then go into your calendar system and count the appointments.

Then go to Stripe or PayPal or your CRM and count the sales.

Etc.

This is the only way to get 100% accurate data when you’re running ads.

And if you’re spending money on ads this is what you *must* do.

It’s non-negotiable.

Otherwise, you’ll almost certainly end up turning off campaigns that are profitable or scaling campaigns that are unprofitable.

This is what I do for my clients (or what my VA does) to ensure we continue to run very successful campaigns even when Apple or other tech campaigns decide to change the rules.

With that being said…

Inside The Aussie Hermit’s 15 Minute Client program, I show you how to launch and manage a very profitable ad campaign.

And the best part is, it’s very simple.

I don’t show you how to run a webinar campaign.

I don’t show you how to run a low ticket funnel.

And I don’t show you how to run bot sequences, 5 day challenges or Facebook group funnel.

Instead, I show you how to create a quick lead magnet that attracts quality leads on autopilot for months (and sometimes years) without barely touching it.

And I keep it this simple because that’s all you need.

I have run ads to all those other funnels mentioned above (and been very successful at it), but you don’t need them.

Also, I just use a lead magnet for my own campaigns now as well.

So once we have your simple ad campaign building your list, then all you do to convert those subscribers is send one email per day.

That’s it.

And, of course, I share with you my methodology for doing that as well.

From where to get content to how to write subject lines to how to get them done in less than 15 minutes.

It’s all in there plus much more.

To get added to the waitlist, click here now>>>

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra