Crusty email offers that turn off prospects

Picture this…

You walk into your favourite burger joint.

You sit down. Browse the menu. And get excited about the wagyu beef burger.

It goes on to describe its succulent meat.

Crispy lettuce.

Juicy tomato.

Sweet onion.

And award-winning ketchup.

You say to the waiter, “I’ll have that!”

“Nice choice!” he says with a smile and a turn to the kitchen.

20 minutes later he strolls out with your meal.

You’re excited now.

He slides it down in front of you and…

“Ahhh, what is this!?”

You’re shocked.

You stare at your plate with contorted perplexion.

What you see in front of you is not the burger that was described on the menu.

Instead, on the plate sits two slices of crusty bread with SPAM in between.

“…this is not what I ordered,” you say confused.

“That’s all we’ve got, sorry.”

“OK, well, I’m not paying for that and now I’m going to leave. Goodbye.”

End scene.

Weird scenario, right?

So why bring it up?

Because this is the analogy The Aussie Hermit uses to describe why Coaches emails don’t convert.

You see, many Coaches think the reason their emails aren’t working is because the content isn’t resonating.

When, in actual fact, most of the emails I read are pretty good.

They’re conversational.

They’re entertaining.

They’re valuable.

Sure, they can be improved a bit. But by and large, they’re not too bad.

And so when the prospect reads these emails they get all excited - just like you got excited when you read about the wagyu beef burger.

But then when the email ends, we Coaches tend to deliver a crusty SPAM sandwich.

Meaning…

The offer isn’t that great.

And because of this, the prospect gets turned off.

They don’t click.

They don’t book in your calendar.

And they certainly don’t buy.

Your offer is the most important part of your email.

No matter how good your content or copy is, if you end it with something “crusty” - they ain’t going to buy.

This is why before you write one email in my 15 Minute Client program, the first thing we get right is your offer.

If that’s not “on point,” then there’s no point in sending any emails at all.

The good news is, The Aussie Hermit has helped hundreds (and hundreds) of Coaches craft offers that convert.

Yes, it can take some tweaking.

But if you put in the work, you’ll eventually a create strong, consistent response to the offers you send out.

With that being said…

If you’d like to learn how to attract clients sending one email per day, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra