When to run vs when stab

Wes Watson is a guy on YouTube The Aussie Hermit watches regularly.

He’s a motivational speaker of sorts who tells stories from his time in jail.

And, in a recent video, I watched he was saying how in his prison they had a "no hands" policy.

Meaning…

If you had a beef with someone you weren’t allowed to put your hands on them. Instead, you had to stab them.

Pretty crazy, right?

Well, on the surface it seems crazy.

But this rule actually reduced violence.

The reason being, if you stab someone you’re almost certainly going to get a few years added to your sentence.

So it makes you stop and think…

"Is this idiot worth me copping an extra 2-3 years for?"

Usually, the answer is "no," which makes for far less altercations.

I love this rule is because it forces you to stay completely out or go all in.

This is particularly powerful when applied to business.

Too often we Coaches start a webinar funnel or a book funnel or a 5 day challenge funnel, but when the going gets tough and things don’t work out in our perfect timeframe, we give up and move on to the next bright shiny object.

We’re only half in.

When what we really should be doing is approaching our marketing strategies like an inmate.

That being, we’re either not going to do it, or we’re going go all in and "stab" this thing.

Because the reality is, any marketing method/funnel you choose will work.

But if you just dip your toe in, it ain’t going to come together for you.

You must commit.

You must go all in.

Only this mentality will get you to your client goals.

With that being said…

Just because most marketing/funnel strategies work, doesn’t mean you should just randomly choose one and go with it.

You want to make sure before you go "all in" that you choose the right one for you.

Personally, The Aussie Hermit likes email for the simple fact that it’s a very *forgiving* strategy.

I like that not every email has to be perfect in order to get clients.

If I send one email one day and it doesn’t convert, no problem. I always have the next day to try again.

Pretty much every other strategy out there doesn’t give you this same advantage. That’s because email is the only one that allows you to follow up consistently.

Of course, I’m biased because my emails have helped clients generate millions.

Plus, after spending over $16 million on ads and having scaled pretty much every funnel out there, I know the level of skill it takes to make them succeed.

But if you'd still prefer a complex funnel, no problem.

You do you.

For the rest that want a consistent flow of clients sending just one email per day, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra