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Scriptwriting persuasion secrets
| At college, one of the more valuable subjects The Aussie Hermit studied was scriptwriting. Not because I now write movie scripts. But because I’ve applied many things I learned in that class to my emails, sales letters, podcasts, and more. Let me give you an example… When writing a script, it’s obviously for a visual medium. That being TV or film. And so the way you write a story is very different than you would in a regular novel. One of these ways is the visual aspect. With a script, you must make everything “visual.” In a novel, you can get away with not having to as much. In a novel you can have a passage that says something like, “he was overcome with a deep internal rage.” But the same wouldn’t work in a script. The audience needs to *see* that rage. Otherwise, how would they know he’s angry? So in a script, you might have him punching a wall, setting something on fire, or strangling someone. Point is… A script needs to *show* the emotion. My scriptwriting teacher always drilled this line into me… “Show, don’t tell. Show, don’t tell. Show, don’t tell.” It’s a powerful principle. Also, it’s very a persuasive principle when applied to copywriting. Here’s what I mean: When writing emails, sales letters, blogs or any form of content really, you want to show instead of tell. Specifically, you want to use words that create a visual picture in your prospect’s mind because that will more readily persuade him or her. Or another way of saying that is, you need to use more “verbs.” Let me show you how it works… Imagine in an email you’re telling a story about how hungry you were one day. Well, the first way you could tell that story is like so… “I woke up that morning incredibly hungry. So I immediately went downstairs and made myself a bowl of cereal”. That’s one way. Then the second way could be… “The alarm clock rings at the side of my bed. From under the covers I reach out and start slapping around to turn off the annoying drone. I open my eyes. Immediately my stomach lets out a loud, contorted grumble. “Oh my god. I need food.” I say in an urgent, croaky voice. I sling the covers back and roll out of bed. I slide on my slippers and race down stairs…” Etc. Notice the difference? Notice how the second example is more visual? Notice how it uses more verbs? Also, notice how it’s more emotional? This is exactly the type of language you want to use when persuading someone. You *want* to drum up emotion because buying is mostly an emotional decision. Using verbs is a great way to do this when storytelling. There are more writing tricks I learned in class that apply to making more sales with your copy. But that’s probably the biggest one. Use it next time you’re telling a story (whether via email, sales letter, webinar or podcast), and watch how your audience gets sucked in. More importantly… Watch how more of them buy. With that being said… If you want to write copy that persuades and gets prospects to invest in your high ticket program, that’s exactly what The Aussie Hermit teaches inside my 15 Minute Client program. Specifically, you’ll learn how to send regular emails that entertain, that add value, and most of all… That sell. The good news is, you don’t need to study for months in order to gain those skills. I literally show you how you can send profitable emails starting the day you learn my system. Along with learning how to write emails that sell, you’ll also discover The Aussie Hermit’s advertising system that builds your list on autopilot. That way, your lead gen. works in the background without you thinking about it. All you have to do to get clients is send one email per day. To know when spots are open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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