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Should you talk about politics in your emails?
Yesterday, The Aussie Hermit wrote an email on the dangers of low-ticket membership programs.
And, to be honest, I thought it was pretty valuable.
(So did those who wrote in)
But there was one person that took exception to what I said.
I’ll let them tell you in their own words:
"Your Hillary Clinton comment just got you deleted. You should know better than putting Politics into any conversation regardless whether you like them or not.... Remove me from your lists and do not contact again"
And I thought this was quite sad.
For a few reasons…
First, it’s short-sighted.
Ignoring helpful content (that’s come from expertise responsible for millions in coaching sales) simply because the expert mentions a political figure they don’t like is pretty silly.
Might as well give up your coaching business now because eventually, every expert you follow is going to say something you don’t agree with.
Second, is it really that far-fetched to link Hillary Clinton to the devil?
After all…
How many of her bodyguards have mysteriously died now? 12?
(There’s literally a meme called "the Clinton body count")
Further…
How many times did her husband travel on the Lolita Express to Epstein’s island?
How many women did she go after when her husband’s affairs came out?
And I haven’t even mentioned the "emails," bleaching her server, Benghazi, Uranium One, and other government scandals she was directly involved in.
It doesn’t take much thinking to realise this woman is a complete psychopath.
That’s not political.
That’s just fact.
Finally, third…
The Aussie Hermit doesn’t actually talk that much politics in my emails.
(Although, it could be argued "everything" is political these days)
Sure, I’ll mention conspiracy theory stuff.
But that covers both sides of the aisle.
For example, I think Mitch McConnel is a complete twat. He’s totally soft and corrupt.
Also, I think Dan Crenshaw is totally corrupt.
Both of these guys are Republicans.
And I could go on.
Point is…
If someone is corrupt - no matter what side, I’ll mention them if it’s relevant.
But I don’t go out of my way to "get political."
On the flip side, I also don’t mind mentioning my views in emails here and there. And I don’t think you should mind, either.
The reason?
Well, what I’ve noticed ever since sending regular emails back in 2016, is that the people I attract to my programs have similar views on life.
For example…
They’re ready to put in work.
They know success won’t come overnight.
They listen to The Aussie Hermit’s advice.
And, also, they see the political landscape in a similar way.
In other words…
I attract my perfect dream client very consistently.
One that resonates with me, my personality, and my views.
And I’ve got to tell you…
It’s a real pleasure working with that type of client over and over again.
And that, for The Aussie Hermit, is a "secret" benefit to sending regular emails that not many people talk about.
Because you’re putting your personality in your emails, you will naturally attract those like you, and repel others not like you.
So when I see a comment like the one above, I just smile.
I smile because I know I’ve just filtered out another person that would be a real pain in the arse to coach.
Most importantly, though…
I smile because I know that for every person I repel, I attract many more dream clients I’m going to love working with.
The same will be true for you, too.
With that being said…
If you don’t want to get political in your emails, no problem. You don’t have to.
Inside my 15 Minute Client program I show you a myriad of ways to inject your personality into your emails without having to go down that path.
Specifically, I go through 30 different areas you can leverage about your personality.
Along with that, I show you how to combine those areas with entertaining and valuable content so that it resonates with the dream clients on your list.
At first, it’ll feel a bit clunky getting used to this system.
But after you’ve written a few emails it will become second nature.
For example, your hermity narrator doesn’t even think about "injecting my personality" into my emails.
It just happens naturally.
(For better or worse)
Further, I don’t think about coming up with valuable or entertaining content - that just happens naturally also.
The same will be true for you once you get into the habit.
To see if this program is a good fit for you, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
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