The case for selling just one program

17.

That’s the number of client-getting courses The Aussie Hermit has created since 2013.

These include courses on…

Creating profitable webinars.

Building tripwire funnels.

Getting referrals.

Launching a blog.

Getting booked on stage and more.

But do you know how many of those courses I now teach?

Just one.

The 15 Minute Client.

It’s true.

I could teach you a myriad of different ways to get clients.

And I could profit from doing so.

But I don’t.

Here are a few reasons why:

First, my 15 Minute Client system is the most simple, straightforward way to attract high-paying clients.

After all, all you have to do is send one email per day once it’s set up.

So if I went and taught anything else I’d be out of integrity.

Second…

The Aussie Hermit teaches just one program because it makes my life so much easier.

Back in the day when I was selling different courses and programs, I’d have to:

—> Create multiple marketing campaigns to fill them…

—> Constantly be creating new content for each…

—> Coaching multiple different groups…

It was a lot of work.

But now that I have just one program, I only need to:

—> Send one email per day to fill it…

—> Update the course sporadically (usually once every 18 months)…

—> Coach just one group.

And that all leads to a coaching business with far less headaches, far less work, and far less time involved.

Third…

I teach just one program because, well, it generates a ton more revenue.

It’s true.

I generate way more than when I was selling multiple programs.

It’s a bit counterintuitive.

But the reason why this happens is because your marketing message becomes much more *focused* when selling one program.

Think about it…

When you only have one program:

—> Every ad you write, leads to that one program…

—> Every lead magnet (or funnel) you create, leads to that one program…

—> Every email you send leads to that one program…

—> Every sales conversation you have leads to that one program…

Etc.

This makes things so much more simplifed.

For you and most importantly - your market.

You see, when you only have one program, your prospects understand all the reasons why they should work with you in that one program.

After all, every piece of content is leading to that one program.

It makes their decision easy.

However, when you have multiple programs, it muddies the waters (even if you’re good at marketing).

It confuses prospects.

It makes them question which program is best for them.

This often leads to a "no" and them buying with a competitor who has made that decision easy.

Bottom line:

Us Coaches find selling and marketing one program a struggle at the best of times.

So why make it any harder on ourselves by trying to sell multiple?

Something cud to chew on as you go about your day today.

With that being said…

There’s only one program The Aussie Hermit is going to talk about right now, and that’s The 15 Minute Client program.

Like my business model, this system is very simple.

Here’s how it works…

You build your list with paid ads and email your list once every day.

That’s it.

Now, in order to make that system profitable, there are a few things you’ll need.

For example…

You’ll need to get clear on your "high ticket" market.

You’ll need a program offer that’s packaged, positioned, and priced for that market.

You’ll need to launch your list building campaign, and once that’s done…

You’ll need to send one daily email.

Everything The Aussie Hermit just mentioned, is outlined - in detail - inside The 15 Minute Client program.

In fact, everything I just mentioned has a proprietary template, framework or formula to help take you through each step.

Even better, I’ve taken hundreds of Coaches through these processes.

That means they’re proven.

And it also means you get the latest and greatest version.

If you want to get clients send just one email per day, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra