My 1 minute email trick

Sometimes, when The Aussie Hermit is short on time, I’ll copy/paste an entire conversation I’ve had with a Coach.

I do this because it’s valuable.

It’s entertaining.

And, as mentioned - because I’m short on time (or just a little lazy)

For example…

Here’s a question a subscriber asked recently about his concerns with running Facebook ads:

"Facebook advertising is becoming more and more expensive and difficult, and there is also the risk of getting your account blocked and not being able to scale it at will.  The worst thing is that each time when you start a campaign, the initial performance of an ad is great, but it drops after two weeks at the latest, despite a large target group, even if you give the algorithm a free hand!  No one could explain it to me. You can?"

The Aussie Hermit’s response:

"I've found Facebook to become easier since starting with it in 2015.

I literally have one ad that targets 2 different audiences. And they're very broad audiences with all the settings on "default."

Further, I find if my ad dies within 2 weeks it's because it's not resonating with the market.

This is typically an offer issue.

But sometimes the image or video you're using isn't getting the proper attention.

This happened with me recently - my campaigns were running for a few days at a good opt-in cost then would die.

This went on for a month or so.

So what I did to improve performance was test different images and then some videos each time I relaunched the campaign.

I kept the copy/offer the same because opt-in costs were good - even if short lived.

I finally landed on a video that's now been running for 6 weeks at a consistent opt-in rate with no signs of slowing.

So it's just a matter of finding the right combination that works.

For my personal clients, I find they see results even easier than me because they're niched down.

When you niche down there's less competition.

And when you have less competition your ads respond way better.

(Also, lead quality is way better, too)

In terms of ad costs, I'm getting the cheapest clicks I've had in a long time at the moment (about $3 each).

I'm finding this drop in costs with my clients as well.

Further, I've found my ad costs to be pretty stable since 2019. They haven't risen much (if at all).

I think that's because Facebook has reached sort of a "critical mass" for advertisers.

(Where the same amount is joining as is leaving)

Personally, I don't worry about this much because I use email to get clients plus I have a high ticket offer.

With those two combined ad costs could be 2x-3x more and I'd still be ok (same with clients).

Finally, in terms of getting your ad account shut down - yes, that's a risk on Facebook and also any ad platform you go to.

I find people get their ad accounts shut down most of the time because they haven't familiarised themselves with the particular ad platform's policies.

It's actually very easy to keep your account safe if you follow the rules.

Of course, interpreting those rules can sometimes be a little confusing (and why Coaches hire me to help them run their ads or coach them on how to run their ads).

But the point is...

You can keep your account safe if you follow their policies.

This, however, is also a good argument for diversifying your traffic which is what the email was about that you replied to.

Hope that helps.

-Luke"

With that being said…

If you’ve tried and failed running Facebook ads (or if you simply want a more time-efficient way of generating leads), then maybe The Aussie Hermit can help?

Since 2016 I’ve spent over 16 million on advertising.

Further, I’ve generated over 500,000 coaching leads, scaled campaigns over $25,000/day and helped hundreds (and hundreds) of Coaches launch their very first profitable ad campaign.

My "secret" is that I keep things very simple.

I don’t get you to advertise some convoluted tripwire funnel.

I don’t get you to build a gigantic webinar or 5-day challenge funnel.

And I don’t get you to put together any bot or complex automation sequence.

The way I help you get clients with ads is simple…

Step 1) Build a lead magnet that attracts quality leads.

Step 2) Create a simple opt in page/thank you page (using pre-made templates) to deliver that lead magnet.  

Step 3) Advertise your lead magnet with a 3-5 sentence ad.

And…

That’s it.

Then from there you simply send one email per day to convert those automated leads into high paying clients.

If that sounds like a system you want in your business, then make sure to put your name on the waitlist for The Aussie Hermit’s 15 Minute Client program:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra