What you should never Google

There are some things you should never Google.

For instance…

What’s the cause of my headache?

What’s on Hunter Biden’s laptop?

Is there really graphene oxide in the v@xeenes?

And…

Frazzledrip.

Further, when it comes to our business, one thing we Coaches should never Google is this…

"How to get clients."

The reason?

You get 6.9 billion responses.

And most of the information Google gives you is generic at best. Look at the first few pages of results…

Most are just simple lists of things to do with not much "how" involved.
I.e.

1. Ask for referrals...
2. Network...
3. Offer discounts and incentives for new customers only...
4. Re-contact old customers...
5. Improve your website...
6. Partner with complementary businesses...
7. Promote your expertise...
8. Use online reviews to your advantage.

Boring.

And, also, totally unhelpful.

No matter...

The Aussie Hermit is here to help out.

Since 2013 I’ve tried pretty much every marketing method out there. From networking to referrals to offline events to trawling through FB/LinkedIn groups to webinars to tripwires to cold calling and even door knocking!

And so that means you don’t need to sift through billions of pages of information to know which client attraction strategy is right for you.

I’m going to help you make that decision right now.

Here’s the deal…

When choosing a strategy, there’s only one question you need to ask…

"Can a Coach with low marketing/sales experience close high ticket clients with this strategy?"

Seems obvious as most Coaches aren’t marketing/sales experts.

But the truth is…

There are a lot of strategies out there that make it very difficult for Coaches to get results because you need to be very good at marketing/selling.

So to help you find a marketing strategy that you can actually make work, there are 4 things you want to consider:

1. Is the strategy "quick and easy to setup"
   
   Again, seems obvious. But there are many strategies that are quite complex to get going.
   
   For example, a tripwire funnel.
   
   You need your core product. Then you need an order bump. Then you need your 3 up sells. Then you need to put all the pages together.
   
   Then you need create a bunch of different automations.
   
   Then you need to connect all your tech systems etc.
   
   This takes ages.
   
   Personally, I’ve done these in the past they’ve taken me many weeks. 
   
   But for a regular Coach who’s not skilled at this?
   
   I often see them putting these things together for months.
   
   So that’s why whatever you choose - make sure you can get it up and running within 1-2 weeks at most.
   
2. Test cheaply
   
   This is something gurus don’t talk about much because their funnel system takes a lot of money to test/tweak.
   
   A good example of this is webinars.
   
   The strategy seems simple on the surface - you create a webinar. You drive ads to it. And it converts into clients.
   
   Simple.
   
   But what they don’t tell you is that in order to see whether your webinar converts you’ll need to spend about $3,000 just to do one test.
   
   Then if it doesn’t convert first time (which for 95% of Coaches it won’t because they’re not marketing/sales/presentation experts), you have to stop the webinar. Re-do the whole presentation. Then go again for another $3,000 launch.
   
   What, you think I’m exaggerating?
   
   Just run the numbers…
   
   Let’s say it costs you $15 to get 1 person registered for your webinar (this is the average for a webinar at the moment).
   
   Well, if you spend $3,000 that means you’ve got 200 people registered.
   
   Great, right?
   
   Not so fast.
   
   Not all of those prospects will show up to your presentation. Only about 30% will *if* you have your email automations dialled in.
   
   So that means 60 people show to your webinar.
   
   Great, right?
   
   Again, not so fast.
   
   Just because they show doesn’t mean they stay until the end either.
   
   About 50% of those people will stay until your pitch *if* you’re engaging. 
   
   That’s 30 people out of 200 that will watch your pitch.
   
   And how many of those are you going to close?
   
   Well if you’re amazing at closing you’ll get about 10% of them.
   
   So 3 new clients.
   
   But if you’re like most Coaches who are still learning how to close, you’ll probably achieve a big fat donut.
   
   In other words…
   
   You’ll get zero clients.
   
   And this is why most Coaches give up on webinars pretty quickly. They’re very expensive.
   
   (Funny how the gurus don’t tell you about this, ey?)
   
   The same is true for tripwire funnels.
   
   What gurus don’t tell you is that to make a sale for a low-ticket product is going to cost you anywhere between $100 to $200.
   
   And if your AOV or "average order value" is about $30 (which is typical), then you’re going to be running red.
   
   And yes - many gurus run these tripwire funnels at a loss (because they have the cash flow to do that) and then convert those customers to clients with email on the backend.
   
   Sneaky, ay?
   
3. Test variables quickly
   
   Another thing gurus don’t talk about is your ability to test the variables quickly.
   
   Here’s the truth…
   
   Any system you use online has variables that need to be tested.
   
   What are variables?
   
   They’re the things you need to get right in order for the strategy to work.
   
   For example, a webinar funnel has these variables you’ll need to test/get right before clients come in:
   
   Your ad.
   Your landing page.
   Your webinar headline.
   Your show up/follow up emails.
   Your presentation intro.
   Your presentation content.
   Your pitch.
   Etc.
   
   And so it’s obvious that whatever strategy you choose, you want to be able to test these quickly because the chances of you getting them all right first go is about zero.
   
   (Even The Aussie Hermit needs to test and tweak his own/client campaigns and I’ve been doing this since 2013)
   
   Some funnels make this process harder than others.
   
   Webinars make it very hard (because each time you have to test your presentation - which is the main variable) you have to turn off the whole funnel. Re-do the presentation. Then start again.
   
   This process often bogs Coaches down for months, destroying their cash flow and confidence.
   
   The Aussie Hermit has seen it time and time again.
   
   (And I’ve personally been through this as well)
   
   Another bad one is tripwires.
   
   Each of the main variables is a product.
   
   I.e. Your main offer, your order bump, your first up sell, your second up sell and your third up sell etc.
   
   So if one of those products don’t sell, you have to stop the funnel.
   
   Create a whole new product.
   
   Update the sales page.
   
   Update your membership site.
   
   Relaunch the campaign etc.
   
   And that’s if only one product doesn’t sell.
   
   Most of the time NONE (and I mean NONE) of the Coaches products sell.
   
   Why?
   
   Because it’s extremely hard to convert cold traffic into a buyer - even for professional marketers.
   
   And I could go on about other funnel types that make testing variables hard as well…
   
   5 Day Challenges…
   Bot/Messenger Sequences…
   Extremely long automations…
   Etc.
   
   The point is…
   
   With many of these guru funnels there’s a lot of work to be done to test the variables.
   
   This takes time (often months), and money out of your pocket.
   
   Finally…
   
4. Forgiving
   
   And this may be the most important one.
   
   When choosing a strategy you want to make sure that you can get results with it even if your message isn’t 100% on point.
   
   I say that because, again…
   
   Most Coaches don’t have a clear message in the beginning.
   
   And so wouldn’t it be nice to still be able to attract quality clients even while you’re getting the hang of crafting a quality message?
   
   Almost all guru funnels don’t allow for this.
   
   Because these funnels require you to convert cold traffic, your message has basically go to be perfect if you want it to convert.
   
   If you want to convert cold traffic in your webinar funnel - your message has to be perfect.
   
   If you want to convert cold traffic in your tripwire funnel - your message has to be perfect.
   
   If you want to convert cold traffic in your 5 day challenge funnel - your message has to be perfect.
   
   Etc.
   
   And that means it’s very hard to make these funnels convert first go.
   
   In fact…
   
   Virtually impossible for the average Coach that isn’t a marketing professional.
   

The good news is, there is a strategy that ticks all these boxes.

—> It’s quick and easy to setup…
—> It can be tested cheaply…
—> It’s variables can be tested quickly, and…
—> It’s is very forgiving.

That strategy?

Build your list with paid ads, and email your list once per day.

Let The Aussie Hermit explain…

1. Quick and easy to setup
   
   This system only requires you to create a lead magnet, set up an opt in page, a thank you page, and then you’re good to go.
   
   There’s no convoluted funnels.
   
   No multiple products to create.
   
   And no crazy tech.
   
   That means any Coach - even those self confessed "technophobes" - can get this system up and running very quickly without the headaches.
   
2. Can be tested cheaply
   
   A big question I always get is…
   
   "Aussie Hermit, how much do I have to spend on ads?"
   
   And my response is always - "not as much as you think!"
   
   To get started I’d say you want to be spending a minimum of $20 per day.
   
   Of course, you can spend a bit more which will generate you more leads.
   
   But by spending a low amount we’re able to get you clients without blowing your budget.
   
   Also, this is all we need to test the variables of this strategy.
   
   Let’s talk about that next…
3. Variables can be tested quickly
   
   When helping Coaches implement this strategy, there are 3 main variables I’m helping them optimise.
   
   These are…
   
   1. The lead magnet…
   2. Prospects joining their waitlist, and…
   3. The sales conversation.
   
   And I know if we can get these 3 things right, they’ll get consistent high paying clients.
   
   But what you’ll notice about these variables is that they can be tested/changed very quickly.
   
   So your lead magnet isn’t getting opt ins?
   
   No problem, it’ll only take you an hour or two to get a new one up and running.
   
   Prospects aren’t joining your program waitlist?
   
   No problem.
   
   Just tweak your offer in your next daily email and see how they respond.
   
   You’re not signing clients in your sales conversations?
   
   No worries.
   
   Try a different approach next time. Maybe you try communicating your offer a different way, or you come better prepared to overcome objections.
   
   Point is…
   
   These 3 variables are very quick to test.
   
   And that means it shortens your path to getting clients online significantly.
   
   Finally…
   
4. Forgiving
   
   What separates email from every other strategy out there (and why it’s #1 for online profits) is that you can follow up.
   
   You can send multiple emails to the same person to try and convince them to buy your program.
   
   And so what that means is - if you send an email and it doesn’t convert, no problem.
   
   You can send another tomorrow to try and convince them.
   
   And another, and another. Etc.
   
   In other words - you get multiple chances to close the sale.
   
   You can’t do that with guru funnels.
   
   With guru funnels, you have one shot to get your message right and if you don’t convert them, they don’t become a client.
   
   This means you need to be far better at marketing/selling to make them work.
   
   One more thing you have to consider is that with every new email you send, you’re building a relationship with them.
   
   You’re establishing trust. You’re establishing credibility. And you’re educating them on your program.
   
   And so that means that when you speak to them on the phone they *already* know, like, and trust you. And, also, they know you’re an expert and know about your program.
   
   This makes closing them into a high priced program *far* easier.
   
   (Think of it like a referral but even easier because they already know you/your program).
   
   At that point it’s just a quick conversation to see if they’re a good fit.
   
   You can’t say this about guru funnels.
   
   With those funnels you’re almost always speaking to cold prospects.
   
   And what that means is, you have to be very good at selling.
   
   Yet another reason why these types are funnels are not forgiving, and why email is.
   

The bottom line:

If you’re not great at marketing and selling (or simply want a system that’s the easiest of the bunch to get results from), you can’t do better than building your list and emailing your list.

This is why I go on about it so much in my emails.

For me, and those who agree with the above, it’s the best choice for Coaches to get clients online.

With that being said…

Inside The Aussie Hermit’s 15 Minute Client program I teach "building and emailing your list" in a lot more depth.

You learn…

—> How to craft a lead magnet that brings in quality leads…
—> How to launch that lead magnet with a simple 3 sentence ad…
—> How to get clients with a budget starting at $20-$30/day…
—> How to send emails your prospects love to open, read and buy from, and…
—> How to close your prospects into a high priced program.

And the best part is…

You get access to yours-hermity.

That’s right. Me. The Aussie Hermit.

And that means I’ll be reviewing all your marketing materials before you launch so that when you do, you have the best chance of it converting right out of the gate.

If that sounds like a program you want to be a part of, make sure to put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra