The illusion of client security

Recently, The Aussie Hermit came across this gem of a story online:

"Today, while on vacation, I got fired for not working a shift I wasn't scheduled for.

Even after texting my boss a copy of my vacation approval letter, she still fired me. FML."

Funny.

And quite sad.

And this is exactly why I left the corporate world...

Job security is an illusion.

You are always at the mercy of someone else's decisions.

You want a raise? Too bad - their decision.

You want to move departments? Too bad - their decision.

You want to go on vacation? Too bad - their decision.

You want to keep your job? Too bad - their decision.

And so on.

Now, before you lean back in your chair, puffing that corn cob pipe thinking to yourself how great a decision it was to choose the path of a business owner, you've got to know...

Client security, like job security, is also an illusion.

It’s true.

Just like your boss can fire you, your clients can fire you at a moments notice, too.

They can cancel their coaching.

They can request a refund.

And if you refuse?

Well, they can go right over your head to the credit card company and do a chargeback.

Your power in that situation?

Virtually nil.

Sometimes you might get your money back - after a few months of back and forth. Sending documents. Arguing for hours over the phone etc.

But what happens in the meantime?

What happens if you needed that money (which I know most Coaches almost always do because of their low client load), well...

You've just put yourself and your family under a whole lot of financial stress.

So the message here is this:

Don't think that because you’ve signed a client, that that money is yours.

They can come back at a moments notice and get it back from you.

In other words…

They have the power, you don’t.

So what's the remedy?

Simple…

Create a safety net.

Make it so that if a client leaves, or if they request a refund, or if they do a chargeback - you’re totally fine.

The way The Aussie Hermit does this is by creating a "waitlist" of clients.

What you’ll notice is that at the end of my emails I always promote my waitlist.

I do this for various reasons, but one of the big ones is…

If a client capitulates under the rigorous demands of The Aussie Hermit’s coaching, or on the rare chance they want a refund (I haven’t had one in years) - I’m OK.

I’ve got 20 more people lined up waiting to work with me.

(Currently, my waitlist stands at 54 Coaches)

That’s the type of security not even a government job can give you.

With that being said…

Building your own waitlist is exactly what I teach in more depth inside The Aussie Hermit’s 15 Minute Client program.

Some things you’ll learn include:

—> How to craft a waitlist offer that gets people eager to join… —> What to say to get people to apply when spots are open…

—> What questions to ask on your application form to weed out "lookie lous" before you even speak…

—> The Aussie Hermit’s word-for-word closing script that signs prospects up to your premium-priced programs…

Plus much more including…

—> How to get the waitlist system setup in an afternoon.

Along with that, you learn how to send consistent, valuable and above all *entertaining* emails that get people added to your waitlist every day.

Further, you also learn how to build your list consistently with paid ads and a budget of just $20-$30/day.

And when you combine those 3 things…

1. Paid ads…
2. Consistent emailing, and…
3. A waitlist for your program…

You can have predictable, certain and secure clients for the rest of your days.

If that sounds like a system you want in your business, put yourself on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra