Email vs Messenger - which is better?

After yesterday’s email Alexander, a long-time subscriber, wrote in:

“The big problem with emails is the low opening rates and the decreasing acceptance of this medium by private individuals (who prefer to use WhatsApp or Messenger), because they find it cumbersome and out of date. My wife for example and many of her friends no longer use email”

And The Aussie Hermit hears these concerns all the time.

So let’s tackle them now…

We’ll start with “email acceptance.”

I’ve never really heard of someone stopping using email and going solely to WhatsApp or Messenger.

Doesn’t mean it’s not happening.

But I think that would be a very hard way to live because they do two different things.

WhatsApp and Messenger are for quick messages.

Email is for longer content, plus more formal communications.

For example, try sending someone a 500+ word piece of content in WhatsApp or Messenger like you would with email.

They’ll tell you to get (you know what).

Further, you need email to buy 99% of stuff on the internet.

What do you do when the checkout asks for an email to send the receipt?

Do you just cancel your order?

No, you go get an email address.  

Or what about when you sign up to a platform like Netflix or Amazon Prime or Hulu that require an email?

Do you just not sign up to those, either?

No, you go get an email address.

So I only think giving up email would make life much more difficult.

You wouldn’t be able to receive longer or more formal content.

And you wouldn’t be able to purchase a lot of things online.

And it’s for these reasons email is going to be here (and highly used) for many decades to come.

Next, let’s talk about “low open rates.”

Personally, I’ve never found open rates to be a problem if you’re sending emails people want to read.

Since I started sending emails back in 2013 to today, my open rates have never declined.

In fact, as I’ve gotten better at subject lines/emails they’ve only increased.

I find this with my clients, too.

When they follow The Aussie Hermit’s formulas for sending emails people want to read, their open rates go up.

Way up.

Of course, if you send emails that are boring, that don’t resonate with your market, or that are too “pitchy” you’re going to get low open rates.

And that’s what I find with most Coaches who struggle getting results with email.

Their emails are simply… average.

And then when they don’t get clients they blame the medium for their lack of results.

It’s not the medium - it’s your message that’s the problem.

The other thing I’ll say about low open rates is this…
Where else are you going to go?

A Facebook or Instagram or LinkedIn post will get you 3% impressions (or less) to the people that have “liked” your page.

And notice how I said “impressions.”

That doesn’t mean they’ve read it.

Even less will read your post.

So if we’re talking about low open rates, why do we never talk about open rates on other platforms where they’re much worse?

And maybe you’re thinking…

“But Aussie Hermit, what about SMS or Messenger? They have higher open rates than email!”

Sure they do.

But again, try sending someone a 500+ word piece of content in WhatsApp or Messenger like you would with email.

They’ll unsubscribe faster than Joe Biden leaving a press conference when asked questions about Hunter’s laptop.

Why?

Because again, Messenger/WhatsApp are different mediums to email.

The bottom line:

Email is used by at least 99.9% of your market.

It’s not going anywhere.

And, also, email still has the best open rates of the major marketing mediums when it comes to sending content.

Finally, one last thing I’ll mention about email is this…

It’s still #1 for profits - by a very wide margin.

So if you want to stop emailing or use another method to get clients then be my guest.

But every other option is going to reduce your profits in a big way.

With that being said…

If you want to learn how to get far more clients sending just one email per day, then that’s what I show you how to do inside The Aussie Hermit’s 15 Minute Client program.

You’ll learn….

—> 34 different subject line formulas that get prospects eagerly opening your emails each day…

—> Hundreds of different ways to come up with entertaining (and valuable) emails…

—> 11 simple editing techniques that dramatically boost email response…

—> Word-for-word sentences to transition to your close in every email without being pushy or salesy…

Plus much more including…

—> 72 email starters to make it even easier to get into the habit of sending each day.

Along with that, you’ll also learn how to build your list with paid ads using a very simple “one lead magnet, one ad” campaign structure.

And when you combine these 2 components (list building and email), it means you’ll get a consistent flow of clients for years to come.

If that sounds like something you’re after, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra