Military marketing

If you’ve been reading The Aussie Hermit’s emails for a while, you probably know I’m not the biggest fan of the government.

They waste our tax dollars.

They have their own rules.

They spy on everything we do.

They create asinine laws.

And, if you read the same conspiracy theory forums I do, most worship Satan and do things to kids that if you found out, would probably put you in a mental ward.

However, there is one branch I do like. And one I have great respect and admiration for.

That branch, of course, is the military.

Sure, there are some woke generals.

And sure, there’s a little bit of corruption.

(It is called the "military-industrial complex" for a reason)

But by and large, it’s pretty clean.

Especially when we’re talking about the men and women on the ground - doing the work - who sacrifice themselves.

Those people are the best we have.

The reason I bring this up is because, I’ve always been in awe of how the military conduct itself.

Specifically, how they’re very "disciplined" and "regimented."

Everything they do needs to be performed in an exact/certain way.

Just look at something as simple as marching.

On the command of "march," everyone moves forward starting with their left foot and you must place your heel on the ground first at a 45 degree angle.

Then, you need to use a coordinated arm swing that is your right arm forward first.

Moreover…

Your hands must be cupped with the thumbs pointing down.

And the swing of your arms should measure 9 inches.

Your thighs?

They need not be more than 6 inches apart at full stretch.

And on it goes.

Again - this is just for regular marching.

Then there is a process for "halting," "mark time," "half-step march," "column right march," and so on.

The point is - the military is very disciplined and regimented.

There’s a specific, *detailed* process for virtually every action they take.

From marching to making your bed to cleaning your gun to responding to a commander to welcoming a new president.

In fact, let’s talk about that now as it’s another great example…

When a new U.S. president gets sworn in, they get a 4 cannon, 21 gun salute.

(Not to be confused with a 3 cannon, 21 gun salute - this is for state funerals and visiting foreign dignitaries)

JFK got one.

Ronald Regan got one.

Bill Clinton got one.

Obama got one.

And Trump got one, too.

Point is…

Every single new president has had this specific salute because it’s part of their regimented process.

(Although, they kind of screwed it up with Biden. He only got a 3 cannon, 21 gun salute. Probably nothing to worry about, though. I’m sure they just forgot to follow the process that day. But I digress)

The military is very disciplined.

And the reason why is - well there’s many reasons - but one of the main ones is…

They’re disciplined because it makes everything run more efficiently.

In life and death situations they can’t afford to make mistakes.

So by training military personal to strict standards, it ensures everyone works as a cohesive unit.

The other thing discipline provides is consistent results.

And this is where this principle can be applied most to our coaching business.

When you perform an action consistently - and if that action is effective - you will get consistent results.

A perfect example of that is email.

If you send an email once every other week like most Coaches, your results ain’t going to be that good.

But if you’re like The Aussie Hermit and you show up every day with a good email - you’re going to get a consistent flow of clients.

There’s no other result you can get.

But of course - being disciplined is hard.

Showing up is hard.

I can help you get the complete daily email system set up in no time. It’s pretty simple.
But if you’re not gong to show up each day.

Forget about it.

And that’s why my system is not for everyone.

What I will say, though, is that after a while it becomes more painful *not* to write an email than to write one.

Kind of like going to the gym…

In the beginning, it’s hard to get into a routine.

But after a while when you get into the habit you don’t want to miss a day.

Bottom line:

My system requires discipline.

Not military-level discipline. But it does require you to show up.

For me that’s worth it because it allows me to get high paying clients sending just one email per day.

With that being said…

If you’ve got the discipline to show up each day until you get into a routine, then I can show you how to get clients sending one email per day like yours-hermity.

Inside my 15 Minute Client program, you’ll learn…

1. How to pick a niche that has a burning desire for your offer…
   
2. How to position, package and price your offer so your market happily says "yes"…
   
3. How to create a waitlist sales process that only has premium quality clients applying to work with you…
   
4. How to build your list on autopilot with paid ads, and…
   
5. How to send that list an entertaining and valuable each day that make them want to work with you.

If that sounds like something you’re after, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra