10x your fees today (with less coaching)

Just after The Aussie Hermit became a certified Life Coach in 2012, I was charging $70/hr.

And, I remember doing some calculations on how many clients I needed to work with to get to 6-figures.

"27 clients per week" was the answer.

And yes, I actually planned on working with 27 clients per week!

Of course, I could have just started at $100/hr or higher. But being so green I just didn’t have the confidence.

Anyway, while doing these calculations I hopped on to my computer and looked up a bunch of more experienced Coaches. Particularly the ones who charged a lot more. I wanted to know what skills they had, that I didn’t. I wanted to know what I had to learn to eventually be able to charge the same as them.

My assumption was, the more skills I had the more I could charge (another silly way my brain worked back then).

So I looked up "ICF" Coaches.

And I found a few that were charging a whopping $500/hr.

I was blown away.

And after seeing that number I started writing down new calculations on what my business would look like if I was earning $500/hr per client.

Needless to say, I would have been living in a lot more comfort and I wouldn’t be working with 27 clients per week.

Instead, I’d only need 4 clients per week to get to my 6-figure goal.

But then I stopped daydreaming and I came back down to earth.

"Look at all of their certifications and credentials," I thought to myself. "It’ll be at least 10 years before I’m near that level."

And so I went back to figuring out how I’m going to fit 27 clients into my schedule every week.

Sad.

And if today’s Aussie Hermit could go back to 2012’s Aussie Hermit I’d tell him 2 things…

First, you’re an idiot.

27 clients a week? Really?

And second - you can charge a whole lot more than $500/hr. And you can do it starting today.

Here’s why…

The biggest mistake I made when pricing my services back then was thinking that my clients were buying my coaching.

They weren’t (and still aren’t).

Sure, you’re delivering coaching as part of your service.

But that’s not what they’re buying.

Instead, what they’re buying is something much more valuable.

And that is, of course, a *result.*

It’s true.

They don’t care about the amount of coaching sessions you deliver.

They don’t care how many certifications you have.

And they don’t even care about all the "cool" course content and bonuses you’re going to deliver them.

The #1 reason they’re buying from you is because they want some type of result.

They want you to help fix their marriage.

They want you to help them lose weight.

They want you to get them more clients etc.

And the reason why this is important to know is because…

*If you sell the result instead of your coaching, you can charge a whole lot more and work a whole lot less.*

Let me give you a quick example…

Program A is helping you lose 30 pounds in 30 days.

Program B is helping you lose 30 pounds in 30 days.

In other words, they’re selling you the same result.

The only difference is, program A helps you do it in *thirty* 1-on-1 coaching sessions, and program B helps you do it in *four* 1-on-1 coaching sessions.

Which do you invest in?

You invest in the one that does it in 4 sessions.

Why would you jump on an extra 26 1-on-1 coaching sessions if you’re going to get the exact same result in the other program?

Point is…

When you price for the result and not how much coaching you’re delivering, all of a sudden it’s not about how much coaching you have or cool bonuses. It’s about creating a program that’s focused on getting them what they’re buying. The result.

And that means you can have the *least* amount of coaching sessions that you need to get the result.

Again, they don’t care about how many coaching sessions you have.

All they care is that the coaching you’re delivering can get them the result they’re buying.

And if you can do that in 4 sessions instead of 10 - all the better.

In fact, it’s a *benefit* to them and you if you can do it in less because it saves the both of you time.

Pricing this way was a huge paradigm shift for me when I learned it.

It allowed me to charge way more (because a result is more valuable than coaching)…

It allowed me to work way less (because I started reducing all the excess coaching and content from my programs)….

And it allowed me to scale to the point where I can earn 7+ figures per year coaching only a couple of hours per week.

If you want the same, stop selling your coaching.

Instead, start selling the result and watch your revenue soar.

With that being said…

In the first module of The Aussie Hermit’s 15 Minute Client program, I give you a framework for finding the #1 more powerful result your program provides for your prospect.

Besides picking your market, getting your offer right is the most critical piece to your success as a Coach.

Create an offer that doesn’t communicate the right result and you’ll have a hard time selling - let alone selling it at a high price.

But communicate the right result, and you’ll have clients happily pay high fees.

If you know you need help with crafting a high-ticket offer - and would like to learn how to attract premium clients sending one email per day - then make sure to put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra