A DM disaster

A couple of times per month The Aussie Hermit will get an unsolicited pitch from a desperate “exspurt.”

Here’s how it goes…

The exspurt sees my ad.

They opt in to my list.

Then they immediately pitch me on all the ways they can help grow my business.

What’s worse, they often have terrible grammar.

Here’s one I received recently:

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Hey Luke Charlton

I know I know this is a cold Dm and that's the 1st reason you don’t want to book a call with us.

Look, there maybe there are some trust issues over here.

I found this strategy to be so powerful in order to contact the right people who we want to work with!

This is another reason, we’ve tried to contact you on Facebook, Instagram, LinkedIn & maybe you’ve been targeted with our Fb Ads.

We know that we can help to increase your business revenue by 20%, 50%  or more with some advanced strategies or we will pay you!

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I call this a “DM disaster”

Let’s look at 3 reasons why:

First, his grammar sucks.

“Look, there maybe there are some trust issues over here?”

I think there maybe there are, yes.

Here’s the deal…

If you’re going to cold pitch any type of service (particular a high-priced one), at least get your grammar right.

Not doing so basically destroys any chance of making the sale.

Second, his approach immediately creates a skeptic in me.

Whenever someone pitches me out of the blue, I assume they have no idea how to market their business.

After all, they’re chasing down clients.

Is that someone I want to give money to grow my business?

Hell no.

If they can’t grow their own business with proper marketing, they’re not growing mine.

And finally…

Third, he pitches before he asks questions.

Before you sell someone a high-priced service, you want to find out a few things.
For example…

You want to find out where they’re stuck.

You want to find out what they’re trying to achieve.

You want to find out why now is a good time for them to get help.

You want to find out why they think *you* are the best person to help them.

Etc.

And you do all this because you’re discovering where your service fit in with their needs.

Most of all…

The prospect is also discovering where your service fits in with their needs.

Without this, the chances of them buying are virtually zero.

What this guy should have done was ask me a bunch of questions to get an idea whether I wanted/needed help in the first instance. Then, if I did, he could have asked more questions to ascertain whether his service was a good fit for me.

(Of course, I still wouldn’t have answered or given him my money for the reasons mentioned above)

Bottom line:

His approach was a complete train wreck.

And he lost the sale before it even began.

Now let’s look at cold DM’s from a pure marketing/client attraction perspective.

The truth is, whether you’re sending messages via email, Facebook, LinkedIn, or some other platform, you’re going to have to pitch hundreds (maybe even thousands) of prospects just to land a few calls. And then of those calls you might sign up one client.

Another way of saying that is - as a strategy, cold DM’s waste a lot of your time.

Sure you can get clients for free.

But is spending 20-30+ hours per week in DM’s worth it?

The Aussie Hermit Doesn’t think so.

You may disagree. And that’s fine.

I, myself, prefer to use a much more time-efficient way of getting clients.

A way where you attract clients to you, instead of you having to chase them down.

And a way that only takes about 15 minutes of your time each day.

The strategy?

Build your list with paid ads, and…
Email your list once per day.

Here’s how it works:

Building your list with paid ads means your lead gen. is automated.

No chasing. No cold DM’s. No time-sucking organic strategies.

Whether you’re sleeping, eating, hanging out with friends or even on the loo - you’re always attracting fresh leads onto your list.

And then by emailing those leads once per day, you build a relationship with them, you establish your credibility and expertise, you tell them about your program, and you offer them a chance to speak with you on the phone.

Then, when you do get consistent calls (and you will if you’re selling an offer people want), then you go through the steps I mentioned above on asking questions before you sell.

Point is…

This is a strategy that delivers you clients without you having to chase them down.

And that means you spend less time DM’ing and more time serving.

With that being said…

If you’re currently doing cold DM’s (or you simply want a more time efficient way of getting clients), then my 15 Minute Client program might be exactly what you need.

Inside, you get access to the same “Ultimate Lead Magnet Template” that’s helped hundreds (and hundreds) of Coaches attract quality leads using paid ads.

In fact, this template is responsible for over 500,000 leads between my personal and client campaigns over the past 6 years.

Along with that, you’ll launch your autopilot ad/list building campaign within a few weeks of starting the program.

(Of course, it can be a lot faster if you put in more time. That’s the average).

And most importantly, I share with you my daily email system that’s also helped hundreds of Coaches get consistent clients (with most of those Coaches not being experts at marketing or copywriting).

If that sounds like something you’re after, then make sure to put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra