Rectal marketing

When Coaches seek out The Aussie Hermit, the main problem they usually have is "no clients."

But unknowingly to them, that’s not the real problem.

That’s just surface level.

The real problem is always deeper.

It’s kind of like when you go to the doctor for that weird rash that won’t go away.

You ask if some type of cream will help.

But the doctor responds by telling you, "that will only treat the external part of the rash. This might make it go away temporarily. But if you want it gone permanently, we have to find out what’s causing it. And that’ll be a deeper reason within your body - probably something to do with your gut biome."

And so you get blood samples.

You get swabs.

You reduce your diet to steamed eggshells and sauerkraut for 6 months.

You eat weird garlic pills that cause anyone within a 50-foot radius to turn and walk in the opposite direction.

You even get multiple rectal exams from 6 different doctors in the hope you can find out what’s causing this G**-damned rash!

Point is…

You work on fixing the underlying problem(s) so that it fixes the surfaces level problem.

So what are the underlying problems for Coaches who don’t have clients?

Well, the truth is, there are a few.

And I could go through them right now.

Instead, I want to talk about how you market to those problems.

You see, we Coaches are really good at what we do.

And when we speak to a prospect we can immediately identify the *real* underlying problem in their relationship, or business, or diet, or parenting style etc that’s holding them back.

That’s great because it means we know what to fix to get the results they want.

But the problem is, we speak to those underlying problems in our marketing.

(Some call it "the curse of knowledge")

And that’s no good because it means our marketing message won’t work.

A great example of this is that totally non-real-life example above about the rash.

Let’s pretend that doctor wanted to attract more patients that had similar weird rashes.

Well, if they followed a similar strategy to how us Coaches market, they’d have an ad that said something like this - "free guide to fixing your gut biome today," or worse, "free guide to fixing rectal issues." Problem is, these wouldn’t work as they speak to the underlying problems and not the surface-level problem.

Instead, the doctor should say, "Free guide to fixing that weird rash."

Notice the difference?

It’s the old "sell ‘em what they want, and give them what they need" strategy.

And that’s all marketing/client attraction is.

It’s about speaking to the surface-\level problems.

The problems the prospect thinks about every day…

The overweight body…

The breakdown of a relationship…

The business with no clients…

The toxic culture…

Etc.

…And then, when they’re in your world (i.e. on your email list), you educate them about the real/deeper/underlying problems and your methodology for solving those problems.

With that being said…

Even though this is a straightforward concept to understand, in reality it can be a hard thing for us Coaches to implement.

Often, we’re too close to our subject to know whether we’re speaking to a surface-level problem or an underlying problem. And that causes serious issues with our marketing.

Enter The Aussie Hermit’s 15 Minute Client program.

Inside, I show you how to distinguish these two types of problems.

Along with that, I show you how to craft a message that speaks to the right problems so prospects - click on your ads, opt into your list, book appointments with you and, of course, buy your programs.

But probably the best part is, you get access to The Aussie Hermit.

And that means you get The Magician of Marketing himself looking over all your marketing materials, and pointing out exactly what needs fixing if something is amiss.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra