Should you put your programs and pricing on your website?

Following is a question The Aussie Hermit received a couple of weeks back on my live workshop:

“Luke, do you have a page that speaks to what programs and services you offer? Pricing and time commitment, etc?”

’Tis a good question.

And one I get asked pretty regularly.

My thoughts?

No.

I never have and never will.

My longer thoughts?

I don’t have any information about my programs and services (including price point etc) because there’s no context as to how these programs can help transform the business of the person who’s reading it.

And if they don’t understand how it can help them, they’re not going to see the value in spending whatever I’m charging.

Let The Aussie Hermit explain this in more detail…

In a typical sales process to sell a high-ticket offer, you invite someone on the phone.

Then, from there, you ask them questions.

You find out where they’re stuck.

You find out what they’ve tried.

You find out what they want to achieve etc.

And then after you’ve asked them all these questions that help you get a full *context* of their situation, you present your offer.

You present your offer in a way that shows how it can help overcome the problems they’ve just articulated to you.

In other words…

You’ve presented your offer in the context of their situation.

By putting your programs directly on your website you’ve skipped the sales process entirely.

You haven’t asked questions.

You haven’t found out what their challenges are.

You’ve simply written down an outline of your offer with the number of coaching sessions and lessons etc, and you’ve made the assumption they know exactly how those coaching sessions and lessons can help them.

Unfortunately, they won’t know.

Instead, they’ll read your offer. They’ll look at the price. And they’ll go “wow, that’s expensive!” And you’ll never hear from them again.

One of the keys to selling high-ticket is making sure you present your offer at the right time.

And plastering on your website for anyone to take a look at is not the right time.

With that being said…

If you’re wanting to sell a high-priced program, then that’s exactly what The Aussie Hermit’s whole 15 Minute Client program is about.

In the first module, I show you how to select the right market that’s going to be able to afford (and see value) in a high ticket offer.

(Super critical if you want to sell at premium prices)

Then, from there, I show you how to craft a high ticket offer your market happily invests in.

In Module 2 I help you set up my unique “waitlist” system that has people literally lining up to work with you.

You learn how to create the waitlist. What emails to send when you’ve got spots open. What to ask in the application process to spot any red flags (AKA: lookie lous). And, of course, what to say to close them once you’ve got them on the phone.

Finally, in Module 3 I help you build your list with quality leads using paid ads.

(Great if you’re tired of the time-sucking organic/free strategies)

And in Module 4 you learn how to convert that list into clients sending one email per day.

In other words…

Once the whole system is set up, all you need to do to attract high-paying clients is send one email per day.

If that’s a system you’d like in your business, put your name on the program waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra