Beyond 2000 marketing claims that actually came true

Back in the 90’s when The Aussie Hermit was but a child hermit (a chermit?), I watched this show called “Beyond 2000.”

And, basically, it was all about predicting future technologies.

Some predictions it got right (like wearable computers, in-car navigation, flat screen TV’s and more).

But many it didn’t (like hover cars and manned missions to Mars).

At least - they haven’t come true yet.

But the show also had weird segments that had nothing to do with future tech, and were instead based more around scientific experiments.

And one of the segments had such an effect on me, I remember it some 30 years later.

In fact, it’s the only segment I remember clearly from the show.
It started out with the narrator saying…

“Do you get wetter by running or walking in the rain? Don’t go anywhere… The answer will surprise you!”

Then it cut to an ad break.

And during the commercials, I remember thinking to myself…

“This won’t be surprising at all. The answer must be running because everyone expects it to be walking.”

And even as a kid I remember thinking how “hypey” this promo was.

How could the answer be so surprising?

Then the ad break finished, the segment came back on, and they did the experiment.

The answer?

“You get the same amount wetness whether walking or running.”

“Wow” I thought. “That actually did surprise me” lol.

(Side note: Apparently myth-busters did this experiment a few years back. They found the correct answer to be “walking”)

And the reason I tell this story is because of all the episodes I watched over the years, this little 2 minute segment is the only one I remember.

And I think that’s pretty interesting.

What’s even more interesting (and maybe a little weird) is I think about it quite regularly.

I’m not 100% sure why.

But it probably comes down to the fact this show made a bold claim, and they fulfilled on that bold claim.

And because of that, it had a huge emotional impact on me.

So much so, I remember it, and think about it all these years later.

And that’s the lesson I want to communicate in today’s email…

When you create an emotional impact on your client, they’ll remember you for years.

They’ll refer you.

They’ll be your biggest advocate.

And, also, they’ll buy from you over and over again.

More:

Creating an emotional impact doesn’t mean making the biggest claims.

It means fulfilling on your biggest claims.

Let The Aussie Hermit explain:

When it comes to marketing, I want to make the strongest claim possible.

But, I also want to make sure that any claim I make can be achieved by the vast majority of Coaches attempting it.

For example, the main promise of my 15 Minute Client program is…

“Attract Premium Clients Sending 1 Email Per Day”

It’s a strong claim, but it’s also not the biggest claim I could make.

And that’s by design.

The reason being, I know if I can fulfil on a strong promise - even if that promise isn’t the biggest one I could make - it’s going to have a far higher emotional impact on my client.

Or another way of saying that is…

If I make a claim of getting to 20k/mo and they achieve it, it’ll have a far higher impact on my client than if I make a claim they’ll get to 100k/mo and they only get 20k/mo.

In the end, the result is still the same, but only one achieves a high emotional impact.

Something to think about as you write your next piece of copy.

With that being said…

Getting your marketing claims right is incredibly important.

For example, your high ticket offers must have a strong marketing claim (called your “promise”) if you want someone to invest.

The problem is…

We Coaches tend to get these claims wrong.

We either under promise.

Over promise.

Or we make a promise that’s too vague, ambiguous, or completely confusing.

Enter The Aussie Hermit’s 15 Minute Client program.

Inside I help you create marketing claims that actually work.

I help you craft a lead magnet headline that attracts the right prospect on to your list…

I help you produce an email offer that actually gets appointments, and most of all…

I help you build a high ticket offer prospects happily fork over large sums of money for.

And when you combine all these together, you have a system that brings in a consistent flow of high paying clients sending one email per day.

If that sounds like something you want, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra