Bait and switch gurus

At least twice per month The Aussie Hermit has a conversation with a Coach where they tell me this:

“Yeh, so I invested in this guru’s marketing program to get clients. But I didn’t get any results.

And then at the end of the program they told me if I wanted to *really* grow my business I had to invest in their top end mastermind”

I call these the “bait and switch” gurus.

And, unfortunately - they’re everywhere.

Back in 2013/14 I spent about 35K with a bait and switch guru.

My initial investment with him was $5k. Then he convinced me to invest in more and bigger programs if I truly wanted to succeed.

Sad.

But what’s more sad is I believed him!

Another thing bait and switch gurus like to do is sell you into their program but pair you with one of their staff for coaching.

And let’s be honest…

These staff aren’t marketing experts.

They’re often newbies that know a little more than you. Just enough to feel like you’re moving forward.

But when you get to the end of the program and you’ve got no clients - you realise you’ve been duped.

I’m not sure why these gurus run their business this way.

For me, if I was going to hire someone to get results for my clients, they’d have to be at least as good as me.

The problem with that is - if someone was as good as me they’d be running their own business.

Why would they get paid 1/16th the amount working for me when they can get paid 100% of the amount working for themselves?

And now you see the conundrum these bait and switch gurus have.

They want to scale.

They want to outsource their expertise to save time.

But no one is ever going to be as good as them.

And so they (stupidly) settle for staff that aren’t really experts to get their client’s results.

And then when their clients (AKA: you) don’t get results?

They say, “well come into our top level mastermind where you can get the *really good* coaching and content.”

I think it’s a dumb way to run your coaching business.

It causes a lot of complaints.

It produces a lot of refunds.

It leads to a lot bad reviews.

It gives your company a bad name.
And most of all…

It significantly reduces the results of the clients who buy your program.

This is why The Aussie Hermit run things completely the opposite way in my business.

First, I only have one program - The 15 Minute Client.

There’s no secret mastermind I try to up sell you to at the end.

You come in to that program for 8 weeks. You implement the system. Then you finish up.

And if you want to stay longer?

(Which some choose to do as they want help scaling their campaigns)

Then there’s an ongoing monthly fee.

This, however, is completely optional and not needed to get the results I promise in the program.

(That being, building a coaching business that attracts you clients sending 1 email per day)

And second, I don’t palm you off to some assistant or staff member.

You get direct coaching with me.

And that means I personally review all of your major marketing assets (niche/offer/lead magnet/ads/emails etc) to ensure you have the best chance of succeeding right out of the gate.

With that being said…

If that sounds like a program you want to be a part of, then make sure to put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra