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How to get 95% show up rate to your sales calls
| Last week, The Aussie Hermit had a “no show” for one of my sales calls. (Well, technically it wasn’t a no-show as she emailed me beforehand saying she was sick) And it was during the time I was meant to do that call I had a funny realisation: I couldn’t remember the last time I had a no-show. I mean a legit no-show where they don’t show up and don’t even message me beforehand. Further… I thought how this was a far-cry from the previous results I was getting with my appointments. You see, many years ago I was getting a lot of no shows. In fact, I’d say 1 out of every 3 people wouldn’t show. Sometimes even higher! And that was super frustrating because, well - I was broke. I needed these people to show because I needed the sales. Secondly, it was frustrating because I’d put so much effort into getting the appointments. When people didn’t show I felt so defeated (to the point where I almost gave up on my business altogether). But that was then. These days? Well, I’d say my show up rate is over 95%. No, that’s not a typo. I know that if someone books in my calendar I can virtually guarantee they’ll show. So what’s the difference that made the difference? Simple… The strategy I now use to attract clients has completely changed. Before, when I had a lot of no-shows, the way I used to get most of my appointments was by putting a free “strategy session” offer on the thank you page (the page someone goes to after they opt in to your list). This offer was great because it got me a lot of appointments. But the problem was - the show up rate was abysmal. And the reason why was… These prospects had just opted in to my list from an ad. They didn’t know me. They certainly didn’t trust me. And they didn’t know I was an expert. They were completely cold. So because of all these reasons, it was easy for them to flake. And flake they did. Taking up my precious time, calendar space and mental resources. The good news is - now they rarely flake. Because now, before someone books a call - they already know me, they trust me, and they know I’m an expert. In other words, they have a relationship with me. It’s just like when you schedule a time to chat with a friend. Do you just ghost them? No. More often than not, you make the call. Or if you can’t make it - you let them know. Point is… When your prospects have a relationship with you, they’ll show up to most of your calls. And that’s really the biggest difference between the old way I used to book appointments and my current way… My old way focused on getting the appointment first, then building the relationship second. Yet my current way focuses on building a strong relationship first, then getting appointments second. And because of that, my results are completely different. So I’m sure you’re wondering… “What is the way The Aussie Hermit speaks of?” Simple… You send an email each day. By sending one email each you build the relationship over time. You gain trust. You establish your credibility. You deliver a lot of value… And you get to tell them about your program. Then, when the prospect is ready to work with you, they take advantage of the offer to speak with you at the end of your emails. And let me tell you what happens after that… Almost always that person shows. They show because they already know you, like you and trust you. And more importantly… They show because they know about your program, and they want to see if it can help transform their problem. Of course, that’s just one of the main benefits of sending daily email. Others include: —> Having “pre-sold” prospects show up to your sales calls (which makes closing a ton easier)… —> Not needing complicated tech to attract clients (if you can send an email, you can attract clients)… —> Acquiring much higher quality clients that resonate with your personality (because they’ve been reading your emails)... —> Only needing 15 minutes or so per day to write your client attraction email… And I could go on. But I’ll leave them for another email on another day. With that being said… If you currently have a high no-show rate, I can virtually guarantee you don’t have a strong relationship with the prospects booking on your calendar. In other words - I bet they’re cold prospects. Also, I bet the reason they’re cold is because of the funnel you’re using. It might be a “lead magnet to consult” funnel (like the one I used to use). It might be a webinar funnel. It might 5 day challenge funnel or something else. Either way, whatever you’re using is bringing in prospects that don’t know you that well. Now, just because you have a high no-show rate doesn’t necessarily mean you have to stop your funnel. If it’s profitable for you, by all means, keep it going. But what I would say is, if you want to increase your show up rate significantly, then you gotta send daily email. This is exactly what I teach inside my 15 Minute Client program. From writing the emails in less than 15 minutes, to coming up with hundreds of ideas, to crafting subject lines that has prospects eagerly opening them… It’s all in there. And the other great thing about sending daily email is you generate far more appointments. Typically, if you already have a funnel going, you’ll get an extra 30%-50% more appointments. (That’s if you stay consistent and have an offer people actually want) Point is… Email doesn’t only help with show up rates - it helps you dramatically improve the amount of appointments you get, too. Anyway… If you’re interested in joining the program, then make sure to put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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