Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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Why I happily give up clients every week
| Following comes a question from Jes, a subscriber, who’s not so sure about The Aussie Hermit’s daily email methodology: “Okay Luke So if all you do is send 1 email a day and never do outbound calls what percentage of subscribers actually join your program? In the education businesses I’ve worked in 9 out of 10 sales come from outbound sales and follow up. It seems you would need hundreds of leads just to get 1 client into a $3k program with no sales team? Jes” Tis a good question. And, unfortunately, it’s a question I can’t give an exact answer to. The reason being - every market is different, every offer is different, and every email campaign is different. So any numbers I give for my campaigns are going to be totally irrelevant to anyone reading this. However, what I can give are some general guidelines if you follow The Aussie Hermit’s system. And that is… 1. You help a niche market… 2. You have an offer between $3,000-$10,000… 3. You have a lead magnet that builds your list with paid ads, and… 4. You email consistently using The Aussie Hermit’s daily email method… Then you can expect to convert about 1% of leads that come onto your list. Sometimes higher. Sometimes less depending on how you’re communicating your offer, how regular your emails are etc. So what that means is - for every 100 email subscribers you generate you should be getting one new client at a minimum. (Certainly not “hundreds” of leads like Jes mentioned) Again, this is a very general guideline. Take it with a grain of salt. Personally, I don’t really look at my campaigns that way. I just look to ensure I’m making back at least 3x more on the front-end (so I don’t include any sales from clients who buy a second and third time etc). And if I’m not, I’ll do 1 (or all) of these 3 things… Reduce lead costIncrease lead qualityIncrease fees. With number 3 being the quickest/easiest solution. I know if do that, I’ll have a very profitable campaign. One final thing I should mention in response Jes’ question is - I never do outbound calls. I never pick up the phone and chase clients down. First of all, I’ve done that and it sucks. It takes up a lot of time. Also, it’s more of a “brute force” way of closing the deal. It works for some companies - but that’s just not my style. (I also don’t want the headaches of managing a sales team) Second of all, there’s simply no need. When you build your list with quality leads and email that list consistently following my 15 Minute Email formula - you get clients chasing you down (as opposed to you chasing them down). That’s one of the big benefits of the system - it’s all about attraction, not chasing. And, as you can imagine - this saves you a lot of time. (To the point where you can attract clients in just 15 minutes per day) Am I missing out on more clients each week by not doing outbound calls? Probably. But as mentioned - my campaigns are already profitable. So why add more time and stress to my plate when I don’t have to? The extra clients aren’t worth it. I’d rather spend time with my kids, read a book, or trawl through one of my conspiracy theory forums. With that being said… Each of the 4 steps I laid out above is exactly what I take you through in my 15 Minute Client program. Along with that, every lesson has a proven framework, fill-in-the-blank template, or formula. That way, you’re not guessing your way to clients. You’re following tried and true processes. But probably the best part? You get direct access to yours-hermity. Me. The Aussie Hermit. The Grand Poobah of Persuasion. The King of Konversion. And that means you get me reviewing every major marketing assets before you launch so you have the best chance of hitting out out of the park first go. If that sounds like the type of client-attraction program you want to be a part of, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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