Grammatical errors that boost email response

A few days ago a grammar nazi posted a comment on one of my ads.
The ad, as an FYI, was offering one of my lead magnets…

“The 9 Email Offers that Get Coaching Clients Free.”

And the reason he had a problem with the ad was because of the word “get.” As he (rightly) pointed out, it should be “gets.”

Here’s the thing though…

Even though The Aussie Hermit doesn’t always use perfect grammar, in this instance I meant to use the word “get” instead of “gets.”

Here’s why…

When writing persuasive copy, sometimes incorrect grammar is more effective at persuading someone.

Usually, this is when you’re using a verb.

You want the verb to be in its strongest *visual* form.

For example…

“The 9 Email Offers that Gets Coaching Clients Free.”

Vs.

“The 9 Email Offers that *Get* Coaching Clients Free.”

The second is stronger because the first feels like you’re *in the process* of getting coaching clients.

While the second feels more final - like you’ve already got them.

Another, more obvious, example of this is when using “ing” at the end of a word.

As much as possible, you want to remove “ing”-type words from your copy/headlines.
And the reason is the same as above…

When you add “ing,” it feels like they’re in the process of getting whatever you’re promising.

But when you remove it, it feels like they’ve already got it.

Let me give you an example:

“…and that’s how you’re attracting clients fast.”

Vs.

“…and that’s how you attract clients fast.”

Notice the second is stronger?

It’s a small thing. But one that makes your emails, headlines and copy a bit more persuasive.

With that being said…

I could rattle off another 100+ copywriting techniques and tricks I’ve used over the years in my ads, sales letters, and webinars.

But the truth is, to get clients with email, you really only need to know a few of the core ones.

And that’s exactly what I teach you inside my 15 Minute Client program.

Specifically…

I teach you subject line formulas that get your emails opened…

I teach you different ways to hook your reader from the very first sentence…

I teach you how to sell your offer so you (finally) get some appointments…

And I even teach you 11 copywriting-specific editing techniques I’ve used on all my 7-figure+ campaigns to significantly boost response.

Along with that, I teach you how to create simple copy that gets the *right* prospect clicking on your ad and opting into your email list.

If you’re interested in joining the program, make sure to put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra