Ethical bribes that close more sales

I really don’t like to bribe as a parent.

I believe your child should be motivated from within.

Also, I believe you should do everything you can do internally motivate your child.

For example, there are many days we find it a struggle to get Olive and Indi to eat their food.

To overcome this, we try to get them involved in making the food.

We get their help in choosing the ingredients (not always a good option)…

We get them involved in feeding each other to make it fun…

And we sometimes even create different meals when they don’t like what we originally made.

In other words…

We try a lot of different things to motivate them without bribing.

But when all that fails, sometimes there’s no other option.

You just gotta bribe.

(Personally, I like the ice cream bribe. Does the trick most times)

And the reason I bring this up is because this same strategy can be used to good effect when signing up a client over the phone.

Meaning…

You want to do everything you can to motivate the client to join without using a bribe.

But when all else fails - you bring out a bribe.

Here’s how it works:

Toward the end of your sales call (when you’re describing your program to a prospect), you want to focus on selling your core high ticket offer.

(Even if you think that might be out of their price range)

You describe the offer.

You tell them the results they’ll be getting.

You talk about how the coaching works etc.

Then you give them the investment point.

From there, you want to do everything you can to motivate them to join at that price level *without* offering a payment plan or a special bonus.

Also, you don’t want to go straight to a down-sell if an objection comes up.

The reason?

Your payment plans, special bonus, and down-sells are your “bribes.”

You only use them at the end when you feel like the prospect isn’t going to join.

(Exactly how I bring out a bribe to my kids when I’ve exhausted every avenue to get them to eat)

And the way you get them to join without the bribes is by simply addressing/overcoming their objections.

Then, when you’ve hit a dead-end and you *know* they won’t sign up unless you do something, you bring out your ice cream.

AKA: you bring out your payment plans/special bonus in the first instance. And if that doesn’t work, you down-sell to a lower investment level.

The benefit of this strategy is three-fold:

First, you’ll make more sales at the high ticket level.

Second, you’ll get more prospects paying up front in full (great for cash flow).

And third, you’ll increase your conversion rates dramatically (as those who don’t convert at the higher level will typically join with a payment plan, bonus or reduced price).

You’re welcome.

With that being said…

This is just one of many sales techniques I teach inside my “daily email” 15 Minute Client program.

Others include how to craft a high-ticket offer prospects feel excited about investing in, how to build a waitlist, how to overcome objections before you get on the call with someone, what to say if you do experience an objection and more.

Along with that, I give you a script you can use to close high ticket sales.

(Not that you need it because most people that come from your emails are pre-sold. But it’s there so you’re 100% on exactly what to do and say to see your program)

Finally, I show you how to build your list with paid ads and convert that list sending one email per day.

If you’re interested in joining the program, make sure to put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra