iOS email update fear

Last week, while scrolling through Instagram, The Aussie Hermit came across an ad pushing iOS update fear.

Basically, it started like this…

“Worried that email marketing will lose its effectiveness with the new Apple iOS update?”

Then it went on to say automations that trigger based on “email opens” and “IP addresses” could break in the near future.

To this The Aussie Hermit has two messages for you:

First - ignore the fear.

I’ve seen these types of messages for years.

One week they’ll be pushing fear that certain automations won’t work…

The next week they’ll be pushing fear that Facebook ad tracking doesn’t work…

Then the next week they’ll be saying the government is going to regulate email to death (I.e GDPR).

Etc.

It’s all fear designed to get your attention and buy their stuff.

None of it ever ends up being as bad as they say.

Personally, I pay zero attention to these type of messages any more.

(Unless I want to use those messages for content of an email; like this one)

And that’s because I know that no matter what happens, I’ll always be able to build my list and email that list.

If Facebook collapses overnight - I’ll just move on to Google…

If Google then collapses - I’ll just move on to LinkedIn…

If LinkedIn collapses - I’ll move on to some other form of advertising - there are hundreds out there.

And if email is suddenly replaced by a better form of communication?

I’ll use that.

Point is…

The Aussie Hermit doesn’t worry.

There will always be a way to build your list with quality leads, and get that list to sign up to your programs.

And the second message I have for you is - these automations are irrelevant.

Meaning…

99.9% of Coaches don’t need to do automations based on email opens and IP addresses.

Personally, I’ve never done them and I’ve been emailing since 2013.

The main automations you’ll use are those based on tagging. These are done *within* your autoresponder.

And all that means is - no matter what Apple or Facebook or the government do, you’ll always be able to have effective email campaigns.

With that being said…

What you’ll love about my 15 Minute Client system is that it only requires one small automation to make work.

That automation?

A single email that gets sent out to deliver your prospects their lead magnet.

(Super easy!)

Then once you’ve got that set up, the only thing you have to do is send out an email each day to get clients.

And that’s as simple as logging into your autoresponder, copy/pasting in your email, and hitting send.

So if that’s the type of low-tech, client-attraction system you’re after, then make sure to put your name on the waitlist below:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra