5 valuable insights from helping 1,000+ Coaches get more clients

From mid-2018 to mid-2021 The Aussie Hermit took time off his coaching business.

The reason?

For the birth of my first daughter, Indiana.

However, I didn’t just slack off during that time.

No no no.

For those 3 years, I continued scaling ad campaigns for high-level Coaches.

I continued studying marketing, sales, copy, and persuasion.

And I was even hired by my clients to coach their clients.

For example, 8-figure Coach Grace Lever hired me to help her top mastermind get more clients with paid ads and email.

The point is…

During that time I was still working with a lot of Coaches.

In fact, I would say working with just Grace’s community meant I was able to help well over 1,000 female Coaches get more clients.

And the reason I bring this up is because - when you work with that many Coaches you get very good at recognising why they can’t attract clients, what their real problems are, and exactly what they need to do to do to fix it.

In other words…

You see problems and solutions that other Business Coaches (even so called "gurus") with less experience could never see or solve.

So what I want to do now is list a few of those common problems.

Many you will recognise. But what I’ve found is that many Coaches recognise them, but they don’t understand them (or why they should implement them).

So take the following list very seriously because they are the core of why 95% of Coaches I work with can’t get to the next level.

1. Aren’t solving an urgent problem
   
   I’ve spoken about this before, but the #1 reason why Coaches struggle to book appointments is because they’re not solving a problem that’s urgent enough.
   
   They think they are (and that’s another problem in and of itself).
   
   But after reviewing their marketing material I can see the problem they describe is not that urgent.
   
   (That’s if they even describe a problem. Sometimes they’re not even hitting on a problem at all)
   
2. Not clear on their #1 ideal client
   
   If you want to create campaigns that gets clicks, opt ins, appointments and sales, you need to base that campaign around your #1 ideal client.
   
   The core of that client is the urgent problem (as mentioned above).
   
   But once you’re clear on that, then you need to know their fears, frustrations and desires around that urgent problem.
   
   Get clear on those and you’ll know exactly what to say in your ads, lead magnets, emails, and sales conversations to get them signed up.
   
3. Don’t package their offer in a way that’s desirable
   
   Many Coaches I work with think they’re selling coaching.
   
   And so when they go to sell their program to a prospect they think they’ll win them over by saying things like…
   
   "In this program you get 12 1-on-1 sessions, 3 workbooks, my LMNOP template, my ABC script, my XYZ bonuses etc"…
   
   The problem is - the prospect doesn’t want any of this.
   
   What do they want?
   
   They want to get their urgent problem solve.
   
   Or another way of saying that is…
   
   They’re paying you for a result.
   
   And so what you want to do is package, position and price your offer in a way that communicates that resul in the first instance. Then once that’s done, you can move on to explaining *how* you’re going to get that result (AKA: your coaching, course and trainings).
   
4. Aren’t implementing one clear strategy to get clients
   
   Often the Coaches I coach are bouncing around from bright shiny guru funnel to bright shiny guru funnel.
   
   The problem begins when Coaches don’t see results in *3 minutes* of launching their guru funnel. They immediately declare "this doesn’t work for me!" and then move onto the next opportunity offer.
   
   (This was The Aussie Hermit’s biggest problem when getting started)
   
   And so my job is to help them get focused on picking just one strategy to start with.
   
   The reason why I just get them to pick one strategy is because that’s all you need to get consistent clients.
   
   Further, I make sure whatever strategy I recommend they can actually implement.
   
   (Working with Coaches I know most hate tech and I know they’re not great at marketing/selling. Also, I know many don’t love the funnel stuff, they just think they need it to get clients. But that ain’t true, either)
   
   This is why I recommend the dead simple "build your list and email your list" strategy.
   
   It’s low tech.
   
   It’s quick and easy to set up (only requires 2 landing pages and an email system).
   
   And it’s the easiest strategy to get clients with online.
   
   The reason being, when someone books an appointment that’s come from your email list, they’re very warm.
   
   Meaning - these people are "pre-sold" on you.
   
   They know who you are. They know you’re an expert. They like and trust you.
   
   Also - they know about your program.
   
   And so they’re jumping on the phone because they want to invest.
   
   They’re excited to see if your program is a good fit for them.
   
   This is a far different type to the cold prospect you’re probably used to.
   
   That’s the type of prospect where you have to introduce yourself and establish your credibility.
   
   You have to do a lot of education on the sales call about how your system works.
   
   You have to build trust.
   
   And you have to overcome *a lot* of objections.
   
   Coaches don’t like this (and rightly so) because it leads to a lot of calls for not many sales.
   
   But again, the simple fix to this is to get clients using email.
   
   Finally…
   
5. They give up too early
   
   Unfortunately, this isn’t one that I can help with that often.
   
   But I see a lot of Coaches give up too early when results don’t come fast enough.
   
   I understand how frustrating it can be when your funnel doesn’t work.
   
   Further, I understand the anxiety and stress that comes with a low income.
   
   (Believe me, I understand)
   
   But the truth is - I’ve seen the most "tech illiterate" Coaches succeed.
   
   I’ve seen Coaches with English as their third language succeed.
   
   I’ve seen Coaches with a website that looks like it was designed by a 3 year old succeed.
   
   And the reason why these Coaches succeeded was because they kept going.
   
   Moreover…
   
   They believed in me - their Coach - and my advice, and they kept implementing diligently.
   
   And that’s why any Coach who keeps going can also succeed.
   
   You just gotta solve those problems I mentioned above and you’ll be fine.
   

There are other problems that come up often for Coaches. But those are the big ones.

Interestingly, when I started up my coaching business again in mid-2021, I focused on the above 5 steps.

—> I built a marketing campaign around one urgent problem (helping Coaches get more clients)…

—> I got clear on my #1 dream client (a Coach earning under 6 figures)…

—> I packaged an offer in a way that spoke to my dream client’s wants (getting consistent clients sending 1 email per day)…

—> I built one marketing strategy to get clients (list building with paid ads, and 1 daily email), and most of all…

—> I worked the system until I got clients.

And because I focused on those steps, I got clients within 1 month of starting my campaign.

Now, I’m not saying you’ll get clients within a month of following the same steps.

As you know - I’ve been running campaigns for a long time. Therefore, I knew how to do those steps without any mistakes.

But it does give you an idea of how effective those steps are when implemented correctly.

With that being said…

Inside The Aussie Hermit’s 15 Minute Client program I take you through each of these steps methodically.

Along with that, every step in the program comes with a proven template, script or fill-in-the-blank formula.

Each having been refined many times over the course of having thousands of Coaches go through them.

But what you’ll probably like most about the program is you get access to The Hermit.

That’s right - you get direct coaching from yours-hermity so that if you get stuck - or if you have any questions - I’m right there to point out exactly what you need to do to make your ads, lead magnet, emails and sales calls convert.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra