When dead broke prospects will spend on your high-ticket program

A couple of days ago, I was having a conversation with a client.

And, like most Coaches, he was looking to attract more prospects who could afford his coaching.

Now, just for some context before I go on…

This Coach helps women who struggle to have “the big O” if you know what I mean.

(I would say the word but my email would probably go into the SPAM folder)

And so, the way he was trying to attract prospects with money was by calling out “successful entrepreneurial women.”

I’m paraphrasing here, but in his ad, he said something like…

“Are you a successful female entrepreneur who struggles to have the big O?”

Now I see Coaches do this all the time…

They think that the way to attract clients with money is to focus on working with lawyers or executives or professionals or doctors or successful entrepreneurs.

But this is not the right approach.

Just because you attract someone who generally earns more doesn’t mean they’ll buy your program.

In other words - a high level of income doesn’t equate to high ticket sales.

Let me prove this to you.

In fact…

Let me show you how even a broke person can afford a high ticket program.

Imagine you work at McDonald’s.

You’re earning minimum wage and basically, you’re broke.

You definitely can’t afford a high ticket program.

Then one day you get some news…

Unfortunately, you’ve just been diagnosed with terminal cancer.

You’ve got 4 weeks left to live.

Obviously, you’re devastated.

But a few days later, you happen to run into a doctor.

And upon speaking to this doctor he delivers you some incredible news.

He says, “Hey, I’ve actually cured 1,000 people with the exact same cancer as you. They were all terminal and they all survived. What I did was give them this special hemp oil. It works great every time. Unfortunately, though, the hemp oil is pretty expensive. It’s $10,000 per dose. And you only need one dose.”

Now let me ask you…

Are you going to find that money to pay for that $10,000 vial?

Absolutely.

It doesn’t matter that you’re broke.

You’re going to borrow it off friends, family, you’re going to put it on a credit card.

In other words - you’re going to do anything and everything you can to pay for that $10,000 dose.

So what has The Aussie Hermit just demonstrated here?

I’ve demonstrated that even a broke person can find the money for a high priced product or service.

And how?

Because it’s not the demographic you work with that’s most important.

If you want to sell high ticket, what’s most important is that you focus on a market with an urgent problem.

When you help someone with an urgent problem (and if that urgent problem is important enough to them), they will find the money to solve it.

Do that in the first instance, and you won’t have to worry about calling out “professionals” or “successful entrepreneurs” or other high earning income individuals.

With that being said…

The first thing we do together inside my 15 minute client programme is help you find an urgent problem your market is going to spend a lot of money to solve.

Along with that, I show you how to attract that “urgent problem” market onto your list with paid ads, then convert them into clients sending just one email per day.

To find out when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra