The only time I recommend a complex funnel

In yesterday’s email, The Aussie Hermit wrote about why you don’t need a complex funnel to get clients.

And how this is a big conspiracy theory we Coaches buy into.

However, there is one time (and only one time) I recommend you choose a complex funnel.

And in a moment I’ll tell you what that one time is.
But first, let me share with you what Anne, a subscriber, wrote in reply to my email yesterday:

"Luke,

I want to let you know how much I enjoy your emails. They are truly entertaining! The way you segue into your offer at the end of each email is brilliant (and simple!). In fact, I've adopted this approach with my daily emails and just opened my waitlist to my high-ticket.

I'm also trying a lead magnet! I love the simplicity in this approach. I'd love to do away completely with my frustratingly complex funnel (your message on funnels has come through loud and clear) but I will keep it going until I see how the lead magnet works.

My goal for 2022, inspired by you, is to increase revenue by SIMPLIFYING.

Anyway - just wanted to reach out and let you know!

Cheers!"

Now, the first - and most important - reason I share that with you is to brag.

The Aussie Hermit has a big ego.

So any time a subscriber writes in to stroke that ego, I’ve got to let everyone know.

The second reason I share that with you is to show you - yes, you can actually send marketing emails that people love to read, and buy from.

Who would have thought?

Then the third reason I share that with you is because Anne has a complex funnel.

However, what Anne doesn’t share (but I will because I know Anne and have helped her with her funnel), is that it’s actually quite a profitable funnel.

You see, Anne is one of the lucky Coaches to have a complex low ticket funnel (with up sells and automations) that actually pays for her advertising plus makes a profit.

And so even though Anne is going to try The Aussie Hermit’s far simpler "lead magnet + daily email" approach (great move by the way), I still recommend she continues to run ads to her complex funnel.

And the reason why is…

If you’ve got a complex funnel that’s profitable, why would you change it?

That would be silly.

Instead, you should scale it as high as it can go then add in daily email on top of that.

A good example of that are my past clients over at "Clients & Community" (Landon Stewart & Chris Stapleton).

When they came to me they were already running ads to a funnel that was converting.

However, they weren’t doing much with their email subscribers.

So did I advise them to ditch their converting funnel and build their business with a simple "lead magnet + daily email" strategy.

No.

That would be silly.

Their funnel was already converting. So why change it?

All The Aussie Hermit did was simply coach them on how to the email leads they were already generating.

The result?

I’ll let you read a message Landon sent me:

"We're averaging about 3 new apps per day from email & a good majority of them are solid apps. Based on our price point & conversions email should add an extra 6-figures or so next month... which we're very happy with."

(And this was within 30 days of sending emails as an FYI. Amazing what adding a simple daily email does to your ad campaigns)

The point is, though…

If you have a complex funnel working you should keep it going.

Moreover - you should scale it as high as it can go.

That is, of course, until it stops working.

Or in Anne’s case - becomes too much of a headache to manage to the point that it's pulling her away from working on her business thus reducing profits.

(Complex funnels have a lot of moving pieces and so often have to be tweaked regularly).

And when that happens, I would say it’s time to transfer to a simpler way to grow your business using a lead magnet + daily email approach.

That’s what I do.

That’s what my clients do.

And even in today’s market with all the new tech going on, it still works great.

(And it's way easier)

With that being said…

If you already have a funnel going that's generating leads, and you simply want to learn how to email those leads regularly, then that’s what I teach inside my 15 Minute Client program.

As mentioned, sending daily email is a great way to take your ad campaign ROI to far higher levels.

Also, if you don’t have any funnel, no problem.

I also teach this inside the program as well.

You’ll learn how to craft your lead magnet, how to set up your landing pages, how to write your lead magnet ad and, of course, how to launch your ad campaign so it brings you quality leads on autopilot.

So whether you’re already running ads or a Coach looking for a complete system to bring in consistent clients, The 15 Minute Client program can help.

To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra