Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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How even small niches produces lots of clients
| After yesterday’s email on the importance of market selection when selling high ticket, Anthony, a subscriber, wrote in. And, while he agreed owners of dogs who perform/compete in shows would pay more, he had some reservations about the size of that market. Here’s what he said: “You’re so right about the dog example! The problem with dog show is its a very small market where as maybe tied for 1st of close second would be people who are struggling with dog aggression and on the verge of having to put their baby down! What are your thoughts there because audience size has some merit and if the dog show people are very select etc” Good question. And while it’s absolutely true that niching down to help owners of dogs who compete at shows would make a smaller market, in the end it probably wouldn’t matter much. Here’s why… First, how many people across the US (as an example) take their dogs to shows? 50,000? 10,000? The US has a population of 350+ million people. So surely there’d be at least 10,000. Now if we’re talking high ticket clients here, how many do you need to make a good living? Do you need 10,000 high ticket clients? No, you need about 5-10 per month (maybe even less). And this is where we Coaches get tripped up in choosing a niche. We think that because the market is small, there won’t be opportunity. I actually think with smaller markets there’s more opportunity. There’s more opportunity because there’s less competition. And there’s more opportunity because with a smaller market (like the example above), it’s much easier to stand out. It’s much easier to create a message that cuts right through to your market. Just imagine you’re an owner of a dog that competes in agility and you’re scrolling through Facebook. Which one of these headlines would you be more inclined to notice and click on: “How to Train Your Dog to Be Obedient” Vs. “How Your Show Dog Can Win Agility Competitions” The answer is obvious. So don’t be afraid to niche down. I have never met a Coach that has niched down so much they don’t have enough clients. Almost always the opposite is true. (They go too broad and find they struggle) Bottom line: When you niche it makes it easier to charge high ticket, stand out, and sign them up. More: The other thing we forget about markets is they’re not stagnant. Meaning… People are constantly moving in and out of them. So even if we find out there are only 5,000 people who take their dogs to compete - that 5,000 is going to be different 3 years from now. And that’s a good thing because it means even with small niche markets you will always have new prospects to attract into your high ticket programs. So once again… Don’t be afraid to niche down. Only good things come from it. With that being said… As mentioned in yesterday’s email, “market selection” (or “niching down”) is literally the first thing we do together in The 15 Minute Client program. Then from there, I show you how to package and position your offer to sell to that market. Once that’s done then we move on to the two core pieces that will act as your system to bring in consistent clients… Building your list with prospects from your niche using paid ads, and…Emailing that list each day with content that entertains, adds value and invites them to work with you. It’s that simple. To know when spots open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>