Manual vs automated emails

Here's a question that rolls into The Hermit Hole a lot:

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Luke,

When you do your daily emails, do you actually write them each day and send or do you write a bunch at a time and then plug them into an automaton?

-Sue

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’Tis a great question.

And the answer to that is - I write an email each day then send it out.

If I’m a bit more organised I’ll do it a few days in advance so I can let it sit then come back and edit with fresh eyes.

But by and large, I do it each day.

Each morning, in fact.

Of course, you can sit down and do all your emails for the week in one go if that’s what you prefer.

For me though, I like to do it each morning because I usually find inspiration for an email the day before. And I like to write about that idea as soon as possible. Otherwise, I lose the energy to write about it.

For example, if I put that idea to the side then come back a month later, sometimes that idea doesn’t seem so exciting anymore.

I just don’t have the same interest in writing about it for whatever reason.

And if I don’t have the same interest then I know it’s going to be a chore to write about.

You don’t want your email ideas to be a chore.

Otherwise, you won’t do them.

Also, they’ll take a lot longer to get out.

More:

The other reason I like to send them out manually (as opposed to putting them in an autoresponder/automation) is because I can see what my market responds to a lot easier.

Often we Coaches want to automate everything right away.

The problem with that is, if you don’t know your market (which 99% Coaches under 6-figures don’t - even some over 6-figures), then you’ll be automating a message that doesn’t convert.

I’ve seen this over and over again.

So the benefit of sending your emails out manually is that you can see what emails and offers they’re responding to in real time.

You can see what is getting appointments and what isn’t.

And when you see this, you obviously do more of what’s working and less of what isn’t.

Then once you know your emails work (because you’re getting consistent clients from them), then you can automate.

That way, you know you’re automating a winning message.

With that being said…

Inside my 15 Minute Client program, I show you how to send emails that actually convert.

And as mentioned above, the key to that is "knowing your market."

Sure, I’ll give you the framework I use to come up with hundreds of entertaining and valuable email ideas…

Sure, I’ll give you the subject line formulas that has prospects eagerly opening your emails, and…

Sure, I’ll show you how to get your emails done in just a few minutes each day…

But if you don’t know your market, all of that will be worth nothing.

It all starts with getting clarity on who you’re speaking to, including their biggest fears, frustrations, and desires.

Along with sending emails that convert, I also show you how to build your list with quality leads using paid ads.

Once running, this campaign takes around 10 to 15 minutes of work each week to keep going.

(Often less)

And this allows you to have a business where all you’re doing is sending out one email per day to get clients.

If all of the above sounds great, then make sure to put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra