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Jigsaw’s marketing game (without dismemberment)
| In the famous words of Jigsaw, (AKA: the clown from the movie Saw)… "I want to play a game." In front of you are 2 doors. Behind door #1 there are 3,000 quality prospects. And behind door #2 there are 30,000 quality prospects. Further, the group of 3,000 quality prospects has 10x more competition trying to get them as clients. So… Which door do you choose? Make the wrong decision and you’ll have to cut off your own limbs to survive! Wait, no. That’s a different game. Ignore that. What I meant to say was… Make the wrong decision and you’ll struggle to get clients for the rest of your business life! Much better. And maybe even scarier? So… Which door do you choose? The answer is obvious… You choose door #2. And you would be correct (You get to keep your limbs this time) Unfortunately, that’s not what most of us Coaches are picking each day. Most are choosing door #1. And because of that, they are choosing to struggle for clients. Let The Aussie Hermit explain… What I didn't tell you is that the 3,000 prospects behind door #1 are those who are "ready to buy right now." And what I also didn’t tell you is that the 30,000 prospects behind door #2 are those who "are not ready to buy right now, but will be some day." So the reason why most are choosing door #1 is because they want clients today. Problem is, the people who are ready to buy right now are much harder to sell to. —> There are fewer prospects who are ready to buy right now (only 3% of your market)… —> There’s more competition vying for that market’s money (everyone wants to sell to those people ready to buy), and because of these reasons… —> There’s more skill required to close them. Oh, and I should mention it also takes more time and money. (I.e. you have to spend more on ads to acquire them, and do a lot of sales calls just to close one) In other words… The "ready to buy" crowd takes a lot more time, money, and effort to sign up. So what do you do? Well, you simply walk through door #2. And that means you simply focus on those who aren’t ready to buy but will be some day soon. —> This market is much bigger (About 30% of your market) … —> It has much less competition (because barely any other experts go after this market), and if you use the right strategy… —> This market is much easier to close. In other words… The "not yet ready buy will be some day soon" crowd is a lot easier to convert to clients. They take less effort. Less time. And often, less money. But probably the best part? You get to keep your limbs. Wait. Wrong game again. I digress... Of course, you need the right strategy to convert them. Let’s talk about that now: As mentioned, when you know what you’re doing, getting clients from the bigger "30%" of your market is a much easier process. But here’s the problem… This market is not ready to buy right now - but will be some day soon. So how do you ensure they think about you when they do make the decision to hire a Coach? Well, I’ve got to warn you here because the answer is so simple you may be inclined to think… "No it can’t be that straightforward! Getting consistent clients must be more difficult than that! I know I need some type of complex guru funnel! If it’s that easy I’m going to chop off my limbs!" Here’s the truth though. It is simple. And it is straightforward. The answer to get these clients? You follow up. Yup. Boring, plain-old, I’ve-heard-it-before" "follow up" is the not-so-secret secret to making client attraction oh so easy. It’s true. No you don’t need a complex funnel system. No you don’t need some wacky doo sales funnel with 15 up sells, 14 down sells, 35 cross sells, 45 automation sequences, 30 page sales letters and 16 products. If all you want is some clients then simply walk through door #2 and do this… Build your listSend that list one email per day That's it. That one email does your follow up, it adds value, it delivers a bit of content, and it has a call to action to speak to you on the phone (or buy your product). Do that, each day, and it'll ensure you are in that small group of Coaches picking clients out of that huge market of those who aren’t ready to invest right now, but will be some day. And that will ensure you have a consistent flow of new clients coming into your business every money. With that being said… Of course, you want to make sure that you’re building your list with the right prospects, and that what you’re saying in your emails has a marketing message that converts. Otherwise, no amount of follow up will do any good. This is where my 15 Minute Client program comes in. I show you how to build your list with quality leads using paid ads. These are leads that have the money and motivation to buy you’re premium program. Along with that, I show you how to send emails each day that entertain, add value, and get these prospects to book in your calendar. And yes, I show you how to come up with all the content so you always have something to say. To know when spots open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>